Remove Advertising Remove Disruption Remove Marketing Remove Project
article thumbnail

Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term. It’s tough to see a significant increase in marketing budgets in the near term.

article thumbnail

Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

article thumbnail

3 Questions You Need to Ask Before Creating an Innovation Roadmap

Leapfrogging

In January 1996, two Stanford PhD students started working on a research project that would change the world. They nicknamed their project BackRub, because it checked backlinks of websites to determine their importance. Businesses that don’t innovate risk being disrupted by their competitors.

Roadmap 100
article thumbnail

8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.

article thumbnail

Innovation-Led Transformation: delivering the next, now

Idea to Value

Everyone knows instinctively that innovation feels risky, especially compared to large, established transformation projects (like IT implementations or operational restructuring). That means that 96% of innovation projects fail. It is the challenges of delivering and scaling innovation projects which leads to their failure.

Project 128
article thumbnail

Company-Wide Innovation Is an Anticipatory Imperative

Daniel Burrus

We are living in a time of transformational innovation that features game-changing digital disruption at every turn, in every industry. They encourage those employees to break from the stereotypes of what, for example, the marketing department is capable of. This yields impressive results. Johns Hopkins Applied Physics Laboratory.

Company 99