Qmarkets

MAY 18, 2021

When ideating, a diverse audience provides you with a wider perspective that can spot potential challenges, issues, and opportunities. They implemented a strategy that would allow them to engage their office-based workers via digital channels, their local intranet, and emails etc.

Culture 52

Culture Underperforming Technical Team Innovation Ideation 52

Fehmida Kapadia

JANUARY 3, 2018

The build-test-learn model demands customer engagement be a part of our innovation strategy. A successful innovation strategy involves engaging with our customers even before we have a solution. Early in the innovation process, we focus on problem identification, ideation and quick prototyping. Prototype?—?Test

Engagement 40

Engagement Tools LEAN Design Thinking 40

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. So… just who is our customer anyway? Customers have different needs.

Innovation 61

Innovation Guidelines Design Tools 61

Qmarkets

JULY 8, 2017

Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible. To be sure, there will still be an important role for market research in the coming era of crowdsourced ideation and innovation.

Crowdsourcing 45

Crowdsourcing Marketing Software Review Ideation 45

Qmarkets

APRIL 24, 2017

Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible. To be sure, there will still be an important role for market research in the coming era of crowdsourced ideation and innovation.

Crowdsourcing 40

Crowdsourcing Marketing Software Review Ideation 40

Gijs Van Wulfen

MAY 5, 2017

From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. No priority for innovation.

Innovation 63

Innovation Technology Conference Ideation 63

Gijs Van Wulfen

NOVEMBER 7, 2016

From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. No priority for innovation.

Technical Review 63

Technical Review Innovation Technology Resources 63

The BMI Lab Blog

FEBRUARY 15, 2018

So, we guided them through the different phases of the Business Model Navigator process: initiation, ideation, and integration. Once we introduced the managers to the methodology and challenges, we started an ideation process using BMI Pattern Cards , which resulted in nineteen business model ideas.

Groups 49

Groups Innovation Resources Ideation 49

Innovation 360 Group

NOVEMBER 19, 2015

Do you have a clearly defined innovation process which includes everything from ideation, project selection, execution and evaluation. Many of the companies in this research were founded before the invention of the smart phone, app stores and social media advertising monetization. If it is a profitable and growth filled future awaits.

Technical Review 40

Technical Review Culture of Innovation Innovation Culture 40

Collective Innovation

AUGUST 14, 2017

Focus groups are also an important avenue to have an open conversation about new products, brand perception and advertising. It’s important to talk with them and survey them on a regular basis when trying to identify opportunities for new products or sales strategies. The post What Is Business Intelligence?

Survey 40

Survey Artificial Inteligence Data Analysis 40

Boxes and Arrows

AUGUST 3, 2009

Designers often design totally separate from content ideation and development. ” The value of most design projects is typically placed in the upfront design and strategy work. There’s a lot we can learn from traditional advertising here. In advertising, copywriters often drive the creative process.

Software Review 92

Software Review Design Collaboration Agile 92