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Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year

InnovationManagement

With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next. The post Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year appeared first on Innovation Management.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.

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Why Your Online Marketing Needs an Offline Boost

InnovationManagement

We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.

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Traditional Marketing Tactics Needed for Digital Success

InnovationManagement

If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

If you’ve been following IdeaScale’s Innovation Management Awards , you know that this year saw some really thrilling innovation come from some unexpected places. In fact, government is sometimes seen as one of the least innovative industries , but some of our best stories this year came from the government.

Learning 150
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Hans Christian Bjørkto

Innovation 360 Group

He is at present engaged as board representative, consultant or manager-for-hire in most aspects of business; like strategy development and implementation, innovation processes, process reengineering and project management, market research, marketing and communication issues, economy and finance, general management and HR.

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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

However, these processes are not designed to work with innovation projects, where there is no clear plan, or even a confirmation that the innovation idea will actually work once it is delivered. There is no clarity on what innovation teams need to do in order to successfully deliver a project. But do not fear.

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