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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. Office of Civil Rights.

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3 Questions You Need to Ask Before Creating an Innovation Roadmap

Leapfrogging

Initially, Larry Page and Sergey Brin were opposed to creating an advertising-funded search engine, but after pressure from investors it became clear they needed to embrace the monetization strategy. Consider if the overall aim is to improve technologies, products, processes, markets etc.

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Three principles to help you generate better ideas

Jeffrey Phillips

It's interesting to me how little we appreciate the depth of knowledge and discipline that has been developed over the years where innovation is concerned. This means that good innovators are able to create interesting combinations of existing technologies, solutions or capabilities. His quote about advertising is especially apropos.

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10 Reasons to Invest in Your Employees (and How It Can Pay Off)

CMOE

A company invests its money and resources into advertising, research and development, social media, partnerships, technology, security, and much more. Plus, once you’ve established a culture of employee development, you’ll also start to attract new talent to your business. Poor Communication Costs Money.

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23 Experts Predict What’s the Most Exciting AI Trend in 2023

Acuvate

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. As always, there will be good and bad, but likely not the extreme cases so often discussed thus far. Similar tools are being developed for video, audio, 3D, and other technical fields.

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Why Activists Succeed – and Will Change Yahoo

Adam Hartung

He pushed the board to shut down expensive R&D and product development to improve short-term earnings. But Motorola never launched another successful phone, the technology changed, and Motorola had to sell its cell phone business (that pioneered the industry) in order to pay off debt and avoid bankruptcy. Which takes us to Yahoo.

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Best Practices are Stupid

Stephen Shapiro

For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. Google reportedly lets its employees use 20 percent of their time to develop new ideas. The objective of each tip is to get you and your team thinking.