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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

This is because the volume of daily data produced in these virtual environments is a real gold mine for companies prepared to prospect for it. Keep reading to understand how you can benefit from the combination of Social Networks + Big Data. Social Networks: the gold mine of data. And Big Data is the tool for the job. ?

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25 years of Innovation- how has it evolved? Has it been successful?

Paul Hobcraft

The second post , coming next, focuses on how organizations have become more collaborative, open and agile and deal with ideation and what tools and technologies seem to have emerged as the leading ones. Data-driven innovation enables organizations to make informed decisions, identify new opportunities, and optimize product development.

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A New Integrated Innovation Engagement System

Paul Hobcraft

We need to consider how big data and analytics, technology and a far more creative thinking needs to be applied collectively but in greater constellations of partners. In my view I visualize a new integrated innovation engagement platform to be like this shown below. I’d love to engage on this to realize its potential.

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Recognizing the Building Blocks of Innovation

Paul Hobcraft

The tool and techniques that stand out for me, in their contribution, value and my use have been, in no specific order, cover the jobs-to-be-done , ten types of innovation, crossing the chasm , blue ocean, business model canvas and value proposition canvas, building core competencies , lean start-up, agile and design sprints.

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The future interplays between design thinking, technology and AI

Paul Hobcraft

New analytics approaches powered by artificial intelligence (AI) can identify real-time data patterns, helping anticipate trends and inform decision-making. Moving to the edge : Organizations are becoming more agile by adopting an “edge” approach. This iterative feedback loop keeps users central to the design process.

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So Where Is Innovation Heading?

Paul Hobcraft

These are big data analytics, the fast adoption of new technologies, mobile products and capabilities and digital design.See the above for the complete list on where innovation is heading, it makes interesting viewing. There are needs to explore the ways of working, collaborating and engaging and that alone is a massive undertaking.

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Jumping to a fresh cycle of innovation design

Paul Hobcraft

Can we find ways to be highly adaptable, agile and fluid in grabbing and taking the parts of the innovation system and constructing them into that design and process that works for that specific challenge? We need to design our systems to be highly agile. The real need is delivering a new integrated innovation engagement platform.

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