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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself?

Marketing 260
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Mastering the Art: Using Organizational Culture for Business Agility and Resilience

Leapfrogging

The Power of Organizational Culture Organizational culture is the bedrock upon which companies build their strategies and operational approaches. It encompasses the values, beliefs, and behaviors that determine how a company’s employees and management interact and handle outside business transactions.

Agile 130
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Have organizations become more collaborative over 25 years? What has enabled that?

Paul Hobcraft

“ The reply: “Here are some of the ways in which collaboration, ideation, implementation, and value creation have changed since 2019: Collaboration From siloed to interconnected: Collaboration is no longer confined to departments or companies. From linear to agile: Idea generation is now a continuous process, not a one-time event.

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Design Thinking, Lean Startup, Agile? There is a Bigger Thing Happening

Leanstack

In this post, Alejandra shares her perspectives on when and how to incorporate lean, agile, and design thinking into your product lifecycle. For the company where I worked, that was far too long and risky. For the company where I worked, that was far too long and risky. And still, none of them bullet-proofs your product.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Cultivating Success: Exploring the Link Between Organizational Culture and Business Performance

Leapfrogging

Unpacking Organizational Culture Defining Organizational Culture Organizational culture embodies the collective values, beliefs, and principles of organizational members and is a product of such factors as history, product, market, technology, strategy, type of employees, management style, and national culture.

Culture 100
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Agility: Tanker, Speedboat, or School of Fish?

Huub Rutten

This blog is about agility. The word “agility” is used a lot in the world of management, especially the world of innovation management. There is a real Quest for Agility: Agility seems the new Holy Grail and you can hardly find an article or blog post without a reference to “the fast changing circumstances” of the business.

Agile 52