article thumbnail

Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself?

Marketing 260
article thumbnail

Mastering the Art: Using Organizational Culture for Business Agility and Resilience

Leapfrogging

The Impact of Culture on Business Agility and Resilience Organizational culture is a powerful lever for enhancing business agility and resilience. A culture that is adaptable, innovative, and collaborative can better withstand market fluctuations and respond to challenges swiftly and effectively.

Agile 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Selling Agile to Executives: 8 Ways to Get Buy-in

Planview

Effectively selling Agile to executives is more than just getting the go-ahead for an Agile transformation. Because Agile includes a culture shift and a mindset change, as well as funding, you need executives to truly buy in to the approach. Senior leaders are a significant driver in the success rate of an Agile transformation.

Agile 111
article thumbnail

Design Thinking, Lean Startup, Agile? There is a Bigger Thing Happening

Leanstack

In this post, Alejandra shares her perspectives on when and how to incorporate lean, agile, and design thinking into your product lifecycle. I have been applying design-led strategies that combine agile and lean for almost 10 years, and while they work, they needed to provide more solid evidence for decision making.

article thumbnail

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

article thumbnail

Agility: Tanker, Speedboat, or School of Fish?

Huub Rutten

This blog is about agility. The word “agility” is used a lot in the world of management, especially the world of innovation management. There is a real Quest for Agility: Agility seems the new Holy Grail and you can hardly find an article or blog post without a reference to “the fast changing circumstances” of the business.

Agile 52
article thumbnail

Agility: Tanker, Speedboat, or School of Fish?

Huub Rutten

This blog is about agility. The word “agility” is used a lot in the world of management, especially the world of innovation management. There is a real Quest for Agility: Agility seems the new Holy Grail and you can hardly find an article or blog post without a reference to “the fast changing circumstances” of the business.

Agile 52