Agile Competition Marketing Project 
Idea to Value
SEPTEMBER 7, 2021
To get the outcomes the executives are expecting from innovation, they’d need to build an agile organization where innovation happens at scale. As so many organizations are embarking on this journey towards becoming more innovative and agile, there’s unfortunately a lot of fake agile and innovation theater out there.
Idea to Value
NOVEMBER 12, 2020
When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.
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Leapfrogging
JUNE 29, 2019
What is the Agile Innovation Process, and what are best practices, tools and online templates for teams and organizations? Today, everyone wants to be agile. It’s seen as sexy and cool to be agile, but most people don’t know what the term really means. There’s little surprise that the agile framework has taken off.
Idea to Value
NOVEMBER 7, 2022
This new management method makes it nearly impossible for innovation teams to fail at delivering multiple challenging innovation projects faster, with less risk and lower required budgets. Most innovation experts often say that traditional management processes are not the way to run innovation projects. And this is true.
Paul Hobcraft
MAY 9, 2023
The tool and techniques that stand out for me, in their contribution, value and my use have been, in no specific order, cover the jobs-to-be-done , ten types of innovation, crossing the chasm , blue ocean, business model canvas and value proposition canvas, building core competencies , lean start-up, agile and design sprints.
mjvinnovation
DECEMBER 27, 2019
The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. Before Agile, MJV’s marketing team encountered many difficulties in dealing with its routine challenges.
New Markets Advisors
MAY 29, 2019
For years, Columbia Business School professor Rita McGrath has been telling us that the traditional strategy of finding and exploiting a sustainable competitive advantage is becoming outdated. The world is evolving too quickly for competitive advantages to last for a meaningful amount of time. Or so the argument goes.
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