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A Practical Guide for Marketers Who Want to Use GenAI

Harvard Business Review

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

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Unleashing the Power of AI in Innovation Management

Leapfrogging

The Intersection of AI and Innovation Management My journey into the realm of innovation management began as I witnessed many clients wrestling with the increasing complexity of developing new products and services. The Rise of AI in Innovation Management What is Artificial Intelligence?

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How Marketers Can Adapt to LLM-Powered Search

Harvard Business Review

And that process, which will be highly consultative and conversational, will create a new information pipeline that marketers need to monitor to ensure their brands are presented for relevant prompts and described accurately. The authors present three ways for marketers to rise to this challenge.

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Cultivating Excellence: Leveraging Change Management for Organizational Culture Transformation

Leapfrogging

A culture primed for agility and resilience is better equipped to respond to market shifts and challenges, positioning your organization for sustained success. By acknowledging the need for a cultural shift and envisaging a dynamic future, you set the stage for a strategic approach to change management.

Culture 100
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Taking the Lead: A Comprehensive Approach to Virtual Team Project Management

Leapfrogging

Introduction to Virtual Team Project Management In today’s globalized business environment, virtual team project management has become an indispensable aspect of organizational success. The agility to respond quickly to market changes and customer needs. Access to a broader talent pool, unbound by geographic constraints.

Project 100
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Taking the Lead: A Comprehensive Approach to Virtual Team Project Management

Leapfrogging

Introduction to Virtual Team Project Management In today’s globalized business environment, virtual team project management has become an indispensable aspect of organizational success. The agility to respond quickly to market changes and customer needs. Access to a broader talent pool, unbound by geographic constraints.

Project 100
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What Is Lean Portfolio Management? A Quick Guide

Kainexus

How can Lean Portfolio Management (LPM) help this company survive and thrive in a world of ever-increasing complexity and competition? Effective portfolio management is paramount in today's fiercely competitive business landscape, characterized by rapid technological advancements, changing customer expectations, and evolving market dynamics.

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