B2B Ideation Marketing Strategy 
BrainZooming
MARCH 7, 2018
Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. How can you orient your innovation strategy to the experiences THEY have? – Mike Brown.
BrainZooming
MAY 31, 2017
Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Want to guess the response to the idea?
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Innovation 360 Group
MAY 18, 2020
This applies to both B2B and B2C businesses and across industries. Thinking about how to invest in the different horizons is like investing in the stock market. When investing in the stock market you need to consider each stock’s volatility. A 3 step process to speed up your time to market. That isn’t the reality.
Gregg Fraley
AUGUST 1, 2018
Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way.
BrainZooming
AUGUST 13, 2018
Years ago, I attended a services marketing conference sponsored by a prominent university. Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. This is easier done in consumer markets.
Qmarkets
SEPTEMBER 26, 2018
The conservative micro-adjustments to market changes and extensive research measures employed by large corporations has, in turn, meant that specialized startups are being increasingly sought after for their ‘predictive’ qualities. Ideating On-The-Go with Mobile-Centric Technologies. Empathy mapping – i.e
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. First they need to look at their vision, or innovation strategy.
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