Content Marketing Strategy – 43 Resources from Our Curaçao Workshop!

BrainZooming

On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. Angelo Harms, the CTB’s digital marketing manager, was a great host and arranged the content marketing strategy workshop for eighty social media professionals in the island’s travel and hospitality industry. Linking Business Objectives to Social and Content Marketing.

Ideation: Anatomy of a New Product Idea

Taivara

Ideation: Anatomy of a New Product Idea. Wargaming – Wargaming seeks a robust, flexible strategies that enable your product to anticipate and outmaneuver competitive, or other, threats that can have devastating consequences. A few years ago, cannabis was a black-market business. Viability: Is there a big enough market to pay for the effort and do the economics work? Time to market, how fast can the work get done. Taivara Blog Post by Kevin Dwinnell.

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IDEATION 2020: Online Brainstorm Facilitation for Purple Strategies

Idea Champions

We call it Ideation 2020 -- the simplest, most time-efficient way we can think of to help our clients get the kind of results they want from their in-house, ideation sessions. And we've worked with just about every industry on planet earth: high tech, insurance, transportation, education, telecommunications, pharmaceutical, manufacturing, chemical, construction, retail, health care, entertainment, public relations, marketing, consulting, and financial services.

Intel & Innovation – IT Industry Giant Launches Qmarkets’ Ideation Platform Across Strategic Business Units

Qmarkets

The platform will be used on an ongoing continuous basis, but the initiative was kicked off on the 20th of July with a four-week ideation event to encourage adoption and engagement.

Measuring Innovation Performance

with the overall business strategy How much risk they carry What the trade-o?s to market. pipeline, innovation revenue (after product goes to market), and EOP lift (External Operating. evaluated for feasibility & market. better ideation. communication and marketing, or a lack. Ideation ratea. Ideation rate measures the number of. A lower ideation rate could mean. ideation metrics in the pre-launch phase.

Intel & Innovation – IT Industry Giant Launches Qmarkets’ Ideation Platform Across Strategic Business Units

Qmarkets

Israel – The ongoing initiative kicked off on the 20th of July with a four-week ideation event to encourage adoption and engagement with the platform.

Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. The Lead, Copy, Swerve, Integrate, and Go Creative Strategy Formula. Turning this Example into a Creative Strategy Formula. Innovation Strategy to Grow Your Business?

Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI.

Customer Experience Strategy – Brand Expectations and Experience

BrainZooming

One of the questions related to how brands can set themselves apart through a customer experience strategy and outstanding customer engagement. This customer experience strategy framework is a variation on how we’ve been thinking for years about developing memorable event experiences. We’ll be incorporating it into workshops and client sessions to test how beneficial it is as a customer experience strategy framework for generating new ideas! – Mike Brown.

Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. Extending Branding Strategies Too Far. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. As we point out in workshops, when trying to extend branding strategies into new or unusual territory, you may have to vary the brand personality. Innovation Strategy to Grow Your Business?

eBook 78

Environmental, Social, and Governance Strategy in the Workplace

IdeaScale

Environmental, social and governance strategy (ESG) refers to the three central factors in measuring the sustainability and ethical impact of an investment in a company or business. The overall market for ESG investments has swelled to $8.7 We have the root data, everything about the company itself,” said Lou Maiuri, head of State Street’s analytics and markets businesses. “We

Inside One Multinational Bank’s Strategy for Fintech Expansion

Rocketspace

Put simply: in order for a bank to survive and remain relevant in an ever-evolving market, experimentation and rapid iteration are a must. One challenge that corporate innovators face is how to jump over a major organizational hurdle—the barrier between ideation and innovation. Corporate innovators within financial services companies experience some of the biggest compliance and legal hurdles than any other business sector.

3 Problems With Positioning Statements

Innovation Excellence

Consumer Innovation Innovation Product Innovation Strategy Brand Positioning branding ideation Innovation Barriers marketing planning positioningThe concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition.

Does culture eat strategy for breakfast?

Innovation 360 Group

Innovations are infinite, even within a finite market. The uber-quoted and widely disseminated statement by Peter Drucker that “Culture eats strategy for breakfast,” which, by the way, was never said by Drucker , clearly shows how a culture of opportunism and common wisdom create simplified truth hindering the success of innovation management. In fact, strategy, leadership and capabilities are the foundation but culture is the enabler. Strategies That Cross The 3 Horizons.

Change Management Strategy – 35 Articles for Your Change Agent Role

BrainZooming

We’ve written a tremendous amount about change and change management strategy since the Brainzooming blog’s inception. Just HOW MUCH have we written on change management strategy? I reviewed all eighty-six pages to develop our change management strategy primer. 35 Articles on Change Management Strategy in a Change Agent Role. Determining the Issues and Options for a Change Management Strategy. Creating Change and Change Management – 4 Strategy Options.

Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI.

Pursuing a B2B Innovation Strategy for the User’s Benefit

BrainZooming

Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. While the organization has extensive insights into its intermediaries, we oriented many of the innovation strategy exercises toward the ways the people using their product experience (or don’t) what the company manufactures.

eBook 54

Does Your Branding Strategy Include Employee Celebrities?

BrainZooming

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? While it appears to be a great business decision to ensure everybody is in place to perform their daily tasks, this represents a poor branding strategy decision.

Ideate or Deteriorate – Why Companies Must Learn How To Be Innovative to Achieve Major Growth

Qmarkets

Kodak enjoyed a short period of relative success in the late nineties when they finally made a concerted effort to enter the digital camera market, however they were not prepared for the fierce competition that mobile phones would provide and this is what lead to their bankruptcy fears in 2013. This can all be traced back to their period of market domination in the sixties, when at some point the company stopped pushing forward and began to rest in its laurels.

Customer Experience Strategy – 3 Steps to Developing Consistent Processes

BrainZooming

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

eBook 55

Startup Ideas are NOT Inspired on the Spur of the Moment!

InnovationManagement

Based on research in the market and in many countries, I tried to figure out the exact mechanism by which startup ideas are created. Enabling Factors Idea Management In-Depth Article Innovation Psychology Report Strategies Support for SMEs brainstorming business development creative thinking entrepreneurship idea management Ideation in-depth article innovative companies innovative people research Startup idea Startups

3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss

BrainZooming

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss. Is there a legitimate basis for the C-Suite challenge to their innovation strategy?

eBook 88

Idea Drop listed in Gartner Innovation Management Tools Market Guide

Idea Drop

They also help in structuring and managing each stage of the ideation process with clear objectives, metrics and decision-making tools. Gartner, Market Guide for Innovation Management Tools, 27 June 2017 The post Idea Drop listed in Gartner Innovation Management Tools Market Guide appeared first on Idea Drop | Idea Management Software.

Tools 46

Innovation Strategy – 6 Possibilities with Regulatory Constraints

BrainZooming

The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The basis for the strategy is to parallel the typical FAA requirements for pilots flying 1,500 hours with other training on decision making, handling a flight crew, and other particulars of real world flying situations. Innovation Strategy – 6 Possibilities with Regulatory Constraints. A shadow innovation strategy.

Creative Quickies – Taking Both Business Strategy Paths at Once

BrainZooming

My natural inclination when it comes to business strategy is to identify what is MOST IMPORTANT and build everything around that. Tie the objectives, priorities, and strategies to a very tight focus for an organization. Granted, it is SO MUCH EASIER to talk about a single-focused business strategy say than it is to actually create one. That’s the MUCH MORE TYPICAL business strategy scenario. Looking for a Successful Innovation Strategy to Grow Your Business?

13 Great Questions to Choose from for your next Management Meeting

Destination Innovation

These often involve doing a bit more of the same – increase marketing spend, hire more sales people and so on. How can we get 100% brand awareness in our target market? If we were an aggressive new entrant to our market with no installed base what would we do to become the new market leader? Brainstorming and Ideation Management brainstorm meeting mundane question strategy

Competitive Strategy – 7 Ways to Avoid “Never and Always”

BrainZooming

They reported the team’s defensive coordinator, Bob Sutton, told them that when planning competitive strategy , “I want to stay out of ‘never’ and ‘always.’”. What fantastic competitive strategy advice to incorporate this time of year as you implement new strategies. While most brands want a consistent, always the same brand experience for customers, you don’t want to fall into familiar patterns with competitive strategy. Innovation Strategy to Grow Your Business?

Innovation Strategy – Why New Ideas May Be Your Least Challenge

BrainZooming

Don’t automatically presume the sole enabler behind an innovation strategy is generating new thinking and innovative ideas. That’s a significant part of the innovation strategy process, but it’s just one part. Each situation came to us as an innovation strategy challenge. The innovation strategy challenge was detailing the potential implementation steps for the vision in a comprehensive, integrated way. Innovation Strategy to Grow Your Business?

eBook 47

Three Stages to Building or Improving an Innovation Function

New Markets Advisors

Sometimes this means starting with a clean slate… Continue reading on New Markets Insights ». product strategy innovation business ideationA big part of my job is helping companies build or improve their innovation capabilities.

Innovation Strategy – 4 Examples Where NOT Acting Might Be Smarter

BrainZooming

Based on several stories last week extolling the benefits of being “lazy” when it comes to innovation strategy, you would think the LAZY days of summer are here a few weeks early (at least in the northern hemisphere). Lazy is hardly a sentiment you typically associate with innovation strategy, which is why these articles caught my eye. 4 Examples Where NOT Acting Might Be a Smarter Innovation Strategy.

Outside-In Innovation Strategy – 2 Ways to Take a Fresh Look

BrainZooming

He told me how difficult it is for the organization to consider an innovation strategy. 2 Ways to Take a Fresh Look at Outside-In Innovation Strategy. They could also take the outside-in innovation strategy approach we wrote about recently: look at other testing situations ripe for speeding up and solve those. Additionally, our conversation suggested an intriguing innovation strategy role. I was talking with an engineer at a company that primarily employs engineers.

eBook 48

Choosing the right strategy handling uncertainty

Innovation 360 Group

In H2, the strategy is not to understand and respond to the market, but instead to understand needs and use technology in new ways. Platform and design thinking, prototyping, ideation, project selection, and speed are imperative capabilities. All companies have a conscious or unconscious strategy, leadership, culture, capabilities, and competencies they use to improve and innovate business internally (e.g. The post Choosing the right strategy handling uncertainty.

Generate Great Ideas from a Cluster of Strangers

Destination Innovation

What are your main markets? These can be industry sectors, types of customer or geographical markets. These can be technologies, skills, market strength etc. People then pass their sheet to the person on their left around the table. Each person reads the sheet they receive and then turns the sheet over and has to write down two or more suggestions for new products or services and one or two new markets for existing products.

The death of the 20th Century corporation

Matthew Griffin

In order to compete tomorrow’s corporations will need to reinvent their operating model and embrace a Platform strategy.”. However, while many organisations know that the people who could help them create the next blockbuster or break the next market sit outside their walls they also knew that unless they could find and hire them then that IQ would remain tantalisingly out of reach.

5 reasons to rethink strategies and identify new opportunities in uncertain times

mjvinnovation

This new normal brings about an opportunity to rethink your organization’s strategy, positioning, and offers. Another reason for your company to rethink its strategy is that beliefs and behaviors are changing because of the crisis. This means that your company will need to be agile and not bet on long term plans or follow pre-COVID strategies. Thus, step by step, we can formulate strategies to overcome it. Ready to rethink your strategies?

Choosing the right strategy handling uncertainty

Innovation 360

In H2, the strategy is not to understand and respond to the market, but instead to understand needs and use technology in new ways. Platform and design thinking, prototyping, ideation, project selection, and speed are imperative capabilities. All companies have a conscious or unconscious strategy, leadership, culture, capabilities, and competencies they use to improve and innovate business internally (e.g.

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto

BrainZooming

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy. Here are five keys we’ve found for successfully engaging employees in innovation strategy.

eBook 52

Innovation Strategy – 6 Ideas Better than “Clean Sheet of Paper” Creativity

BrainZooming

Talking with a potential client about an already-planned innovation strategy workshop, the going-in innovation strategy called for giving participants “a clean sheet of paper.”. We listened to the rationale for adopting an innovation strategy based on broad creative freedom. You’ve been thinking a clean sheet of paper innovation strategy maximizes creativity. Sharing Your Innovation Strategy Decision Making. Innovation Strategy to Grow Your Business?

Innovation Strategy – Chat with Brainzooming on Social Jack TV™, Tuesday, May 3rd

BrainZooming

Using even just a few smart tools and techniques, however, you can eliminate these NO’s to a successful innovation strategy and move yourself and your organization to innovative ideas setting you apart from the competition. We’re planning to cover innovation strategy for both individuals and organizations., Some of the most common NO’s blocking creativity and innovation strategy. Innovation Strategy to Grow Your Business?

Resist The Urge To Shortcut Stages in Design Thinking

InnovationManagement

Often, due to a sense of urgency to play catch-up or disrupt the market, they skip empathy and define stages of design thinking and jump to ideation and build a prototype of the new solution. StrategiesTo stay relevant in the digital era, most companies are considering design thinking, but continue to be immersed in a “Build it, and they will come” mindset.

Nine Questions CEO’s Should Ask About Innovation

Gregg Fraley

Research into customer and market needs is essential, no doubt. The information they gather is a necessary jumping off point for invention and ideation. Nine Questions CEO’s Should Ask About Innovation. Tell me what I should be thinking about.” The man asking, a CEO of a Fortune 500 company, was dead sincere. We were at a social event. He’d asked me what I did and when I told him I was an innovation consultant, his eyebrows raised. Then he popped the question.

Innovation Strategy – Dancing Elephants, Orthodoxies, and Cognitive Biases

BrainZooming

Lens smashing is a common innovation strategy technique to get to the next level of thinking. Here’s a new innovation strategy tool: Take the 20 biases in the article and write as many orthodoxies as you can envision for each one. How does that simple restatement make you think differently about the innovation strategy possibilities? Innovation Strategy to Grow Your Business? Incorporate market-based perspectives into your innovation strategy in successful ways.

Generating Disruptive Ideas for the Hyper-Digital Era

InnovationManagement

If you want to learn how to scale innovation across your enterprise and create a disciplined approach for creating market-changing ideas, One Hour Innovator is a great place to start. Strategies amazon communication employee ideation enterprise development group hyper digital IdeaScale innovation opportunities Internet of things leadership onboarding one hour innovator pitching training value creationDisruptive ideas don’t just happen - they must be championed.