Moves the Needle

MAY 12, 2016

There’s a pervasive myth that suggests that all big companies need to get better at disruptive or breakthrough innovation. Most big companies struggle to compete in existing markets. The world is too complex, the needs of customer too varied, the competition too fierce for the smartest people in the room to predict the future.

Company 64

Company Underperforming Technical Team LEAN How To 64

Tullio Siragusa

JULY 15, 2019

Before the development of the marketing concept as a management philosophy in the 1950s, marketing was defined essentially as selling. The traditional view of marketing up to that time was that marketing was responsible for creating demand for what farms, factories, forests, fishing, and mines could produce.

Competition 90

Competition Marketing Company Culture 90

Taivara

MARCH 22, 2017

Finding a Viable Market. Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn’t an adequate market for it or that it’s way too difficult to compete. Identify current and future competition. Download the White Paper.

Marketing 37

Marketing LEAN Innovation Software Developers 37

Tullio Siragusa

JUNE 29, 2020

Most business leaders, irrespective of the market they are in, consistently push to maximize growth, profitability, and value of their business. The real competitive advantage of satisfied employees is that a trained and motivated workforce proudly works together and contributes their energy to achieving the organization’s collective goals.

Training 103

Training Engagement Policies Survey 103

Legacy Innovation Group

APRIL 1, 2019

Each year businesses spend an aggregate of $40B on market research. But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. Customer Co-Creation: A Deeper Path to Empathic Understanding.

Crowdsourcing 40

Crowdsourcing Engagement Design Examples 40

Tullio Siragusa

JULY 15, 2019

Before the development of the marketing concept as a management philosophy in the 1950s, marketing was defined essentially as selling. The traditional view of marketing up to that time was that marketing was responsible for creating demand for what farms, factories, forests, fishing, and mines could produce.

Competition 48

Competition Marketing Company Culture 48

The BMI Lab Blog

AUGUST 4, 2017

This business model offers a core value at a competitive price, while numerous extras drive up the final price. This pattern requires a very sophisticated pricing and marketing strategy. Airlines, car manufacturers, and software companies are usually creating and capturing value in this way.

Software 45

Software Competition Strategy Strategy 45

Board of Innovation

JUNE 5, 2022

What if you turned from B2C to B2B (or viceversa)? What if power naps were allowed at your company? What if you used drones in your company? The manufacturing industry is becoming increasingly capable of creating small batches (or even single units) of personalized products at very competitive prices.

Artificial Inteligence 52

Artificial Inteligence Data Examples Trends 52

Innovation 360

JUNE 26, 2016

Lessons from chess are valuable, but the Asian-Pacific game of Go better represents of the market’s seemingly chaotic complexity. To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Defining B2B2C.

Case Study 45

Case Study Analysis Design Thinking Innovation 45

Planview

FEBRUARY 22, 2017

One bad experience for a customer can set off a chain reaction that leaves your company putting out a lot of fires. Leaders in innovation are tasked with driving changes that will enable their company to gain and maintain a competitive edge. It doesn’t matter if you’re B2B or B2C, people talk. Source: Bain and Company.

Crowdsourcing 40

Crowdsourcing Survey Technical Review Study 40

Planview

FEBRUARY 22, 2017

One bad experience for a customer can set off a chain reaction that leaves your company putting out a lot of fires. Leaders in innovation are tasked with driving changes that will enable their company to gain and maintain a competitive edge. It doesn’t matter if you’re B2B or B2C, people talk. Source: Bain and Company.

Crowdsourcing 40

Crowdsourcing Survey Technical Review Study 40

Tullio Siragusa

JUNE 29, 2020

Most business leaders, irrespective of the market they are in, consistently push to maximize growth, profitability, and value of their business. The real competitive advantage of satisfied employees is that a trained and motivated workforce proudly works together and contributes their energy to achieving the organization’s collective goals.

Training 48

Training Engagement Policies Survey 48

Innovation 360 Group

SEPTEMBER 6, 2015

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. This competition may be coming from developing economies from every part of the world, or from startups. Creativity and innovation are prerequisites for every organization in today’s highly competitive environment.

Creativity 45

Creativity Technical Review Competition Software Review 45

Tullio Siragusa

MARCH 18, 2019

Customer experience has become a top focus in recent years for most companies. How people relate with the world around them can have significant implications on how a company serves them. With the volume and different types of data we have available today companies can run more sophisticated analysis in more granular ways.

Leadership 54

Leadership Data Company Marketing 54

Innovation 360 Group

JUNE 25, 2016

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence.

Innovation 40

Innovation Analysis Design Thinking Industry 40

Tullio Siragusa

MARCH 18, 2019

Customer experience has become a top focus in recent years for most companies. How people relate with the world around them can have significant implications on how a company serves them. With the volume and different types of data we have available today companies can run more sophisticated analysis in more granular ways.

Leadership 48

Leadership Data Company Marketing 48

New Markets Advisors

OCTOBER 11, 2018

Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Another study showed that companies that create formal customer journey maps realize a 54% greater return from their marketing efforts.

Software Review 40

Software Review Roadmap Software Study 40

The Human Factor

APRIL 20, 2021

Whether your business is B2B or B2C, gaining month over month new traffic is one of the critical goals of any marketing team. With the booming startup ecosystem, your competition is increasing each day. All your competitors are making robust use of internet marketing in some form or the other. Email Marketing .

Marketing 36

Marketing Collaboration Engagement Resources 36

Tim Kastelle

MARCH 13, 2016

Although, this is highly individual to each company, there may be some common cornerstones – such as the “ Three Horizons ” concept – structuring this way. Most companies will continue to favor a “safer” approach in the time ahead, even while facing disruption.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

The Inovo Group

APRIL 17, 2017

In 10-15 years time, an Artificial Intelligence (AI) could be helping to run your company. An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. Only 1 in 10 companies are considered mature digital businesses.

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Boxes and Arrows

NOVEMBER 24, 2015

Finally, small businesses are accustomed to companies trying to sell them new offerings or get them to sign up for product pilots, and many have been scammed in signing up for “free” pilots or services that end up turning into a perpetual sales pitch. Does it matter if your study participants are from B2B vs. B2C companies?

Tips 65

Tips Study Underperforming Technical Team Report 65

Integrative Innovation

JANUARY 27, 2016

From my point of view, all of the issues pinned down at that time have gained significant importance, are being intensively debated and can still be considered cutting-edge for companies to stay ahead in managing innovation. This requires companies to proactively or reactively innovate their business models in order to remain competitive.

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40