B2C Company Engagement Strategy 
Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Brunner
JULY 26, 2023
This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?
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Brunner
AUGUST 30, 2023
You know your company has great stories to tell. Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up. But many companies don’t know how to share those stories. Speaking engagements. They’re frustrated by the lack of media recognition. Here’s how we do it.
Qmarkets
JULY 31, 2023
It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. But it doesn’t have to be so hard.
Brunner
SEPTEMBER 28, 2023
But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. B2B companies in all types of industries can team up with influencers to boost their growth and drive impactful results. B2C brands often team up with influencers to drive awareness or sales. We’d love to chat!
Tullio Siragusa
JUNE 5, 2023
Companies began to realize the importance of keeping the customer at the center of their universe. Companies strived to deliver superior value to customers, which they identified as a more sustainable source of competitive advantage than merely having cutting-edge product technology. market with sustainable energy products.
BrainZooming
JANUARY 3, 2018
He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.
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