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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

Whether your company is B2B or B2C, a content strategy framework aligns content efforts with business goals, marketing objectives, brand strategy, and the audiences we want to reach. Create engaging and helpful content your audience cares about Now comes the fun part. It plays hand-in-hand with search engine optimization.

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How Public Relations Can Help Your Company Build a Stronger Brand Identity and Stand Out From Competitors

Brunner

You know your company has great stories to tell. Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up. But many companies don’t know how to share those stories. Speaking engagements. They’re frustrated by the lack of media recognition. Social media content.

Company 98
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How Influencer Marketing Can Drive Business Impact for B2B Brands

Brunner

But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. B2B companies in all types of industries can team up with influencers to boost their growth and drive impactful results. B2C brands often team up with influencers to drive awareness or sales. We’d love to chat!

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To reach young adults, companies like The Home Depot Rental are finding success on TikTok

Brunner

In particular, the company wanted to connect with Millennials, born between 1981 and 1996, who are first- or second-time homeowners and have renovations or ongoing projects to complete. . TikTok puts video storytelling at everyone’s fingertips — including companies that are competing for share of voice on overcrowded platforms. .

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

.” The partnership between OmniStrada and Qmarkets aims to drive continuous improvement and innovation in Asia, resulting in improved efficiency and productivity, increased competitiveness, cost savings, improved quality, innovation, and employee engagement and retention. But it doesn’t have to be so hard.

Culture 98
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Do you have a Social Media Listening Control Room?

Destination Innovation

Leading B2C (Business to Consumer) companies have invested in Listening Centres where they monitor real-time conversations and web analytics in order to gain immediate insights, start dialogues, diffuse critical issues and observe competitors. The post Do you have a Social Media Listening Control Room?

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