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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For?

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Praktikum Sales & Business Development (m/w/d) at the Boutique Tours

whataventure

Bist du digital affin und hast ein generelles Interesse an Tourismus, Marketing und Verkauf? Marketing- und Kommunikationstätigkeiten: Plane die Kommunikationsstrategie unserer Marke, um unser Werteversprechen bestmöglich nach außen zu kommunizieren. Life as an Innovation Manager at WhatAVenture. Zusammenhalten. Jetzt bewerben!

Groups 97
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Finding a Viable Market – Quantifying the True Opportunity for Your Innovation

Taivara

Finding a Viable Market. Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn’t an adequate market for it or that it’s way too difficult to compete. TIGER Talk: Seizing the Right Market: Calculating the Potentia.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

In addition to these still highly topical issues, we’d like to raise another four points which we personally foresee key for innovation management in the time to come – making no claim to completeness: Organizational Ambidexterity. It doesn’t always translate to managers, however. Who wants to be an exploiter?

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Qmarkets & Amer Sports – An Innovative Partnership that Created Unprecedented Employee Engagement

Qmarkets

From mobile innovation solutions to analog internal marketing, gamification, and employee meeting spaces, read our case study to learn all about Amer Sports' approach to innovation today. Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries.

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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

Learnings from sports competitions Competition in business is similar to sports competitions – there are winners and losers. They have lost their capabilities of marketing their former innovative strengths and have failed to adapt their business models to the changing environment. “

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“For 12,99 € to Platform Champion”

etventure

All speakers at the MegaTalk “B2B Platform Economics – The winner takes it all” gave insights into their work with platforms and talked about their most important learnings. Afterwards Product Manager Marc Pudelski reported. The challenge, however, is to manage them conscientiously and connect them with each other.

Groups 40