Tullio Siragusa

SEPTEMBER 18, 2023

Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose In the hustle and bustle of our daily lives, it’s easy to get caught up in the routine, to lose sight of what truly matters to us, and to wonder if there’s more to life than the daily grind. This is where the concept of “purpose” comes into play.

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Tullio Siragusa

MAY 30, 2022

Design Thinking Applied to Re-Organizations. Reorganizing a company to solve complex problems, introduce innovation, improve business operations, and identify market opportunities requires design. Design Thinking can be used as a tool to transform or reorganize a company to identify innovative solutions to current problems.

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Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. Foster a culture of accountability: Foster a culture of accountability. Setting clear expectations and holding individuals and teams accountable will help you build a culture of high performance and drive better results.

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Tullio Siragusa

JULY 10, 2023

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. The Power of Design Thinking Design Thinking provides a beacon of hope to bridge this IT-business gap.

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Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. This approach often results in cultural clashes and conflicts between the two organizations.

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Tullio Siragusa

OCTOBER 9, 2023

Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Nurture a culture of healthy questioning, risk-taking and continuous learning. Use design thinking approaches to empathize with customers and question assumptions. This hands-on approach fuels innovation.

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Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking?

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Tullio Siragusa

MARCH 25, 2024

However, transitioning to this model requires more than just technological innovation; it demands a shift in mindset, culture, and business practices, guided by visionary leadership. Encourage Product Longevity and Reusability: Design products for durability, repairability, and recyclability.

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Tullio Siragusa

NOVEMBER 14, 2022

The root of Design Thinking is empathy. Design Thinking is a customer-centered approach to problem-solving that can be applied to a wide range of fields, including marketing and sales. Design Thinking can help to drive sales because it is centered on leveraging empathy. How Design Thinking can be applied to drive more sales.

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Tullio Siragusa

SEPTEMBER 25, 2023

Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. By integrating Design Thinking, businesses can ensure that their personality isn’t just authentic but also resonates powerfully with their audience. Brainstorm ways to bridge the gap between the current and the aspirational personality.

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Tullio Siragusa

JANUARY 2, 2023

In this blog post, we’ll walk through key steps that a sales leader should take to establish sales in a new market, including conducting market research, designing a sales plan, building the right sales team, and establishing key partnerships. Encourage brainstorming and out-of-the-box thinking.

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InnovationTraining.org

DECEMBER 13, 2022

How can companies or organizations encourage innovation? Encouraging innovation within a company or organization can be a complex and challenging task, as it involves fostering a culture of creativity, collaboration, and risk-taking.

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Tullio Siragusa

OCTOBER 30, 2023

Observe First, Act Second  —  Tip: Before jumping in, take a moment to assess the situation.  —  Example: Listening to a brainstorming session before offering solutions can provide more comprehensive insights.

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Idea to Value

JULY 21, 2017

However, there are more effective ways to innovate, as you will see further down this list. Suggested reading: 14 – Building a Culture of Innovation. The challenging part of this is that culture is a very personal thing, which will vary between companies, industries and regions.

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Tullio Siragusa

NOVEMBER 27, 2023

This shift not only democratizes the organizational process but also nurtures a culture rich in collaboration, innovation, and shared responsibility. Outcomes: This approach has led to high levels of employee initiative and innovation, contributing to the company’s consistent placement in the list of ‘100 Best Companies to Work For’.

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