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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions. For example, you may discover that certain criteria are not as effective as you thought, or that you need to adjust the values assigned to each. Test it with a small group of leads and gather feedback.

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Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose

Tullio Siragusa

Example: Consider the example of a healthcare worker who tirelessly cares for patients during a global pandemic. Example: Imagine a recent college graduate contemplating their career options. Example: Consider the artist who dedicates their life to creating works of beauty and social commentary. What makes you come alive?

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Redefining Conflict Resolution: The Design Thinking Way

Tullio Siragusa

Reflecting on our example with TechCorp, the central issue wasn’t just about the budget but also revolved around the broader themes of clear communication and recognition. Ideation — Brainstorming Solutions Once the problem is crystal clear, the ‘Ideate’ phase takes center stage.

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The Nuanced Art of Leadership: When to Step in and When to Guide

Tullio Siragusa

Knowing When to Intervene: Tips and Examples Every situation is unique, and the ability to discern when to step in and when to let team members handle matters is a testament to effective leadership. The Role of Friction in Growth Every obstacle and challenge faced by a team serves as a pivotal learning point.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Examples of Business Personalities The Luxury Maestro Example: Louis Vuitton or Rolex These brands scream exclusivity. The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. Brainstorm ways to bridge the gap between the current and the aspirational personality.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

You’ll discover examples of how to identify areas of alignment and misalignment and how to create a joint strategy, have regular communication and check-ins, and celebrate successes. This could include brainstorming sessions, group exercises, and idea sharing.

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Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Tullio Siragusa

For example, a metrics-driven leader may set a specific revenue growth target, track sales data weekly, and consistently review performance metrics to rally the team to hit established goals. Ideate and Prototype: Advocate for a culture of brainstorming, experimentation, and iteration.