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ENERGIZE YOUR BRAINSTORMING

Michael Michalko

ENERGIZE YOUR BRAINSTORMING. In the same way, if we start a brainstorming session cold with a serious, uptight facilitator throwing out questions and problems to a stiff, conservative group, the chances of producing healthy ideas is minimal. For example, “rainbow” might be named “painted rain”. Draw a picture.

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The Double-Handed Approach to Innovation

Destination Innovation

Brainstorm this topic and come up with ideas which will appeal to some customers and make your new product stand out. It eliminated allocated seating and travel agents. From a customer perspective which are the most valuable and least valuable features? You may need input from a survey or focus group to help at this stage.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Examples of Business Personalities The Luxury Maestro Example: Louis Vuitton or Rolex These brands scream exclusivity. The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. Let’s explore how some renowned brands exemplify unique characters in the commercial world.

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Can AI Help Reframe Business Problems?

Stephen Shapiro

Communicate with travelers: Make sure travelers know what to expect when it comes to baggage claim wait times. Provide information about average wait times, and let travelers know if there are any delays or issues that may affect their experience. These can help reduce wait times and improve the overall experience for travelers.

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Brainstorming at Google

Michael Roberto

Fast Company has published an article this week titled, "How to Brainstorm Like a Googler." The article highlights the three broad phases of design thinking: understanding and empathizing with the users, brainstorming, and prototyping. First, Google practices 10X thinking when they brainstorm. Third, don't wait to prototype.

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Value Stream Discovery: What to test & how to measure [Airbnb example]

Moves the Needle

We appreciate the analog nature of these tools, because teams gather around the boards and discuss, brainstorm and share. For example, you might “zoom in” on the funnel portion and determine many more steps a buyer must go through in a large business-to-business deal. The digital versions will come — well, they’re already here.

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Transform Your Organization with Process Innovation

IdeaScale

An example of a process innovation that can save significant money would be implementation of video conferencing to cut down on travel costs, allow easier collaboration and sharing, and help projects move faster. Brainstorming and evaluating potential solutions to determine the best approach.