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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. The sheer volume of information and media that floods the digital space every day makes the task of capturing and sustaining attention increasingly challenging.

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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. But what drove this change? We transitioned from B2B or B2C to P2P.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. The Advent of a People-Centric Business Age Today’s business landscape is characterized by constant change. From the onset of marketing in the 1950s to today, we’ve seen clear transformations.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. This was famously evident in the delayed recall of faulty ignition switches, where information was not adequately escalated.

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Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

Design Thinking for Startup Sales Success: A Step-by-Step Guide. Startups should also consider the use of technology and data analytics to improve their sales processes, such as by automating repetitive tasks, tracking customer behavior, and identifying patterns and trends that can inform their sales efforts. .

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is Design Thinking? Design Thinking assists organizations in creating value for people.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

This will help identify potential customers and inform sales strategies. Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. This approach can help inform sales strategies and identify potential customers.