Change Disruption Marketing Trends 
Paul Hobcraft
OCTOBER 6, 2021
Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently. Much of the innovative disruptions seem so obvious; you wonder why we were not doing these before.
Jeffrey Phillips
MARCH 12, 2024
In my last two blogs, I made the argument that given how fast change is happening, your strategy must incorporate and address external change and the ability to change internally. In the more recent blog, I wrote about what I consider the most difficult thing to change in an organization - its culture.
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Christensen Institute
JANUARY 2, 2024
As the new year dawns, here are four other trends that could change the status quo in 2024. The decline in enrollment in higher education, disruptive alternatives to higher education, demographic declines, and the continued rise in spending by higher education. Indeed, more instability is in store in the year ahead.
Daniel Burrus
MAY 31, 2023
When you recognize that things change ever so rapidly in the world, you may already feel disrupted before anything has even happened. The negative view many have about disruption is the result of it happening to you, causing you to have to manage a crisis. When the question of “How do we stay relevant?”
Jeffrey Phillips
JUNE 21, 2021
I am a huge fan of trend spotting and scenario planning. Most companies simply do not understand the insight and the power that developing and interpreting trends and scenarios can provide. Yet far too many companies don't do enough trend spotting and scenario development. Trends are everywhere.
Daniel Burrus
JUNE 30, 2021
We are in an interesting time in history, when transformative digital disruptions have their foot on the gas and are accelerating at exponential rates. What Does the Term ‘Change’ Mean? Change is a common term. In effect, change is different, but somehow the same. In effect, change is different, but somehow the same.
Daniel Burrus
MARCH 22, 2023
Through many of my writings, I explore my Hard Trend Methodology where a business leader or organization as a whole realigns their focus on Hard Trend future certainties to determine what they know is certain to happen. This then leads a business or organization to Anticipatory action! Where are you certain technology is headed?
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