Change Disruption Marketing 
Leapfrogging
MARCH 26, 2025
What is Disruptive Innovation? Disruptive Innovation is a framework that describes how new products or business models can transform industries by offering simpler, more affordable, or more accessible alternatives to existing offerings. As they improve and gain market traction, they shift industry standards and expectations.
Paul Hobcraft
JANUARY 25, 2021
“Why do we always seem to have internal difficulties to self-disrupt?”. In most cases, organizations cannot self-disrupt, which is largely covered by this veritable list of constraints. In most cases, organizations cannot self-disrupt, which is largely covered by this veritable list of constraints.
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Paul Hobcraft
OCTOBER 6, 2021
Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently. Much of the innovative disruptions seem so obvious; you wonder why we were not doing these before.
Leapfrogging
MARCH 5, 2025
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. We’ll explore how brands can integrate a modern commerce solution within their existing infrastructure to move faster, adapt to market changes, and fuel long-term growth without the risks of a full migration.
Idea to Value
OCTOBER 17, 2022
Do you know what disruptive innovation is? No, I am not talking about every start-up trying to disrupt their industry. I am talking about the original theory of disruptive innovation, as outlined by Professor Clayton Christensen in his groundbreaking Harvard Business Review article in 1995.
Leapfrogging
MARCH 26, 2025
The 70-20-10 Innovation Rule is a strategic framework that guides organizations in allocating time, budget, and resources across three categories of innovation: core, adjacent, and disruptive. These are initiatives with low risk and high predictability, aimed at maintaining market share and improving operational efficiency.
Speaker: Shalini Dinesh
Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022). 🛠 Techniques for establishing clear communication channels to minimize disruptions.
Speaker: Cory Skinner, Founder and CEO of FactR
From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them?
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