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Wolters Kluwer Podcast – How Innovation Awards Can Fuel Business

IdeaScale

On the IdeaScale podcast , WK chief strategy officer Atul Dubey discusses how the company built its Global Innovation Awards as part of its innovation strategy. Due to that broad range of industries and products, “competition doesn’t necessarily come from a nontraditional peer set. A Need For Innovation. Better Results.

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Driving Success: Harnessing the Power of the Startup Ecosystem

Leapfrogging

These young companies thrive on adaptability, a drive for growth, and often, a technology-based solution that disrupts existing markets or creates new ones. The ecosystem offers corporate entities various avenues for engagement, such as startup investment , partnerships, and acquisitions.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

An ‘Internet Tech’ Career Path: Dumb Luck or Planned Destiny? Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. For instance, an early project I was given was to develop an inventory control software system for a consumer packaged goods company. Or was it something else?

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius. According to the Trust Radius study, 80% of millennials won’t purchase without reading a review.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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How the 2021 Olympic Games Are Some of the Most Innovative Yet

IdeaScale

The Tokyo Olympics were originally scheduled for 2020 but were delayed due to the coronavirus pandemic. That’s made a few innovations more important at both the athletic and technical level. Most of this technology wasn’t rolled out for spectators but will be tested in Tokyo to be used in future games. The Challenge.

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Small Entities, Big Impact: The Surprisingly Sized World of Sustainable Development

Anaqua

By David T Dickens, Senior Technical Support Engineer at Anaqua. When it comes to innovation in green technology, it’s not just the major corporations that are making the difference. a privately held scientific research and manufacturing company, is third with 228.