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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world.

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Establishing an innovative business platform adoption approach

Paul Hobcraft

The platform’s ability to offer multiple values will influence many of the client’s adoption decisions over the choices their business will engage with. ” I suggested in this post, “ Platforms allow you the opportunity to innovate in very different ways. Diffusion and Adoption of Innovation- theory into reality.

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15 most important Innovation Theories your company should be using

Idea to Value

Every company says that innovation is important, and that they value the ideas of their people. In fact, creativity is becoming a core skill which companies know they need in the future. However, there are more effective ways to innovate, as you will see further down this list. So what can you do about it?

Company 248
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The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business

Tullio Siragusa

While these committees cover everything from accounting to risk management, one important area is often overlooked — leadership accountability tied to employee satisfaction and engagement. Employees find themselves in distress, which ultimately diminishes productivity and engagement.

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Social innovation and open innovation, 2 sides of the same coin

Rapid Innovation in digital time

Her professional thesis examined the link between open innovation and corporate social responsibility within large companies. Charlotte Peleszezak is graduated in International business law and entrepreneurship from HEC Paris. 1) Hi Charlotte, could you explain the topic of your recollection, … Continue reading →

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Traditionally, some companies have adopted a command-and-control culture, with a hierarchical structure that emphasizes strict obedience and a top-down approach to decision-making. Employees become mere executors of orders, leading to a lack of engagement and motivation.

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Transforming Your Business with Bottom-Up Management: The Design Thinking Way

Tullio Siragusa

Empowering Employees: A Design Thinking Approach In an era where innovation is key, empowering employees through Design Thinking is pivotal. This section explores how integrating empathy, ideation, and diverse skills can revolutionize employee engagement. Benefits This approach leads to increased engagement and motivation.