Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. But many companies and agencies — including Brunner — have been using artificial intelligence tools for years. So what makes ChatGPT special?

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Idea to Value

FEBRUARY 11, 2019

Most companies say that they are investing in innovation. Many of these companies don’t understand why their innovation failure rates are so high. Innovation theatre refers to any innovation work which is done to show people that innovation is happening, but which doesn’t result in a tangible outcome.

Company 160

Company Technical Review Underperforming Technical Team Innovation 160

Jeffrey Phillips

APRIL 1, 2024

Another base principle is that most companies desire innovation in the form of new product and services to create new revenue and new market share. There is a more powerful desire in most companies, however, and that is the desire to avoid variance, reduce risk and maintain consistent, profitable operations.

Culture 252

Culture Culture of Innovation Innovation Disruption 252

Idea to Value

APRIL 5, 2022

In the 1989 movie Field of Dreams , Kevin Costner’s character builds a baseball field within his corn farm after a ghostly voice tells him “If you b uild it, he will come” In this case, the “he” refers to Costner’s character’s dead father. It takes time, effort and usually marketing money.

Marketing 234

Marketing Creativity Examples Company 234

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Leapfrogging

FEBRUARY 9, 2024

Introduction to the Startup Ecosystem Defining the Startup Ecosystem The term ‘startup ecosystem’ refers to the dynamic network of interconnected entities—individuals, organizations, and resources—that collectively contribute to the creation and growth of startups.

Technical Review 113

Technical Review Agile Collaboration Engagement 113

Idea to Value

MAY 21, 2021

This could be funding in the sense of time investment, but almost always it is also monetary funding to go from discovery, to research more about the technology, to developing concepts, products and finally scaling this into a profitable new innovation that the market adopts. Innovation Valley of Death.

Technical Review 279

Technical Review Innovation Technology Examples 279

mjvinnovation

JULY 13, 2021

Read on to find out precisely what VUCA is, how it gave way to Bani, and how companies can prepare for the current state of chaos. Since then, the term has been used to describe technological and cultural changes and their impact on the daily lives of people and companies. How can companies prepare for a BANI world?

Change 105

Change Company Artificial Inteligence Big Data 105

Qmarkets

JANUARY 23, 2020

With outstanding scores across a wide variety of criteria, Qmarkets was recently recognized as a ‘Market Leader’ by FeaturedCustomers – a top customer reference platform for B2B business software and services. FeaturedCustomers evaluated all Idea Management Software companies on its platform for possible inclusion in the report.

Idea Management 52

Idea Management Report Marketing Management 52

Flying Fish Lab

FEBRUARY 19, 2024

Today's business environment is marked by dynamic market conditions and rapid technological advancements, emphasising the significance of adaptability and innovation. In this article, we explore how innovation consulting services play a part in helping companies navigate an ever-evolving world and experience growth.

Agile 52

Agile Analysis Ideation Trends 52

IdeaScale

JUNE 22, 2017

After 69 years of growth, Dick’s is a great company ripe for crowdsourcing and they launched their first company-wide ideation platform last year. But how do we know that a company like Dick’s is a good fit for crowdsourcing? Well, here are a few qualities that make a company more likely to succeed in a crowdsourcing effort.

Crowdsourcing 100

Crowdsourcing Company Case Study Development Team Review 100

Jeffrey Phillips

SEPTEMBER 27, 2021

Over time, as innovation has matured somewhat, many innovation consultants began to reference Doblin's Ten Types model. This is a great mode that I constantly refer back to with my clients, to convince them to think about innovation beyond product innovation. Product innovation is of course necessary for survival.

Agile 261

Agile Innovation Course Data 261

Leapfrogging

MARCH 19, 2024

Artificial Intelligence, or AI, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. By leveraging AI, innovation managers are now equipped to make more data-driven decisions that can significantly reduce time-to-market and enhance the value of new products and services.

Artificial Inteligence 100

Artificial Inteligence Innovation Management Management Generative AI 100

Idea to Value

FEBRUARY 22, 2023

It refers to our tendency to rely too heavily on the first piece of information we receive when making a decision, even if that information is irrelevant or of little value. Companies will often say “Was $249, now only $199, save $50” Well, that would only be true if the price was ever really $249.

Study 266

Study Project Examples Strategy 266

Business and Tech

DECEMBER 8, 2021

If you’re an aspiring property manager, know that the rental market has continued to evolve in major ways since the COVID-19 pandemic began. . Take it from Byrdy Kelley — CEO and founder of Melan Property Management as well as REAME, a real estate tech company — who has broken through challenging barriers in the male-dominated industry.

Technical Review 246

Technical Review Change Management Video 246

Tullio Siragusa

AUGUST 1, 2022

Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market. Then there is digital marketing.

Data 118

Data Technical Review Marketing Design Thinking 118

Idea to Value

JUNE 28, 2021

In most traditional business cases in large companies, a project must plan out its potential total costs from start to finish. For some types of projects that have previously been implemented, there can be a clear reference point as to how long they should take, how many resources they will need and how much they will cost.

Software Review 181

Software Review Project Resources Innovation 181

Leapfrogging

FEBRUARY 21, 2023

Unicorns are privately held companies valued at $1 billion or more. I encourage you to get it and embrace these strategies, whether you’re running a startup or in a big company. based software companies started since 2003 and valued at over $1 billion by public or private market investors.

Strategy 130

Strategy Strategy Underperforming Technical Team LEAN 130

mjvinnovation

APRIL 12, 2021

These companies caused an unprecedented movement in the banking sector by elevating the consumer to the role of protagonist in the process of developing new digital products and services. For B2E, it is through experiences that companies will be able to retain customer loyalty and turn brand discourse into action.

Company 52

Company Trends Competition Examples 52

TechEmpower Innovation

JULY 31, 2023

These two questions/answers can help define the early proof points for your company. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Customer Lifetime Value (CLV) How much money will your business generate from each converted customer?

CTO 156

CTO Technical Review Report Project 156

Qmarkets

MARCH 27, 2024

Every successful company has one thing in common: a deep-seated commitment to innovation. It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Radical innovation is about making significant leaps forward, often creating new industries or reshaping existing ones.

Radical Innovation 52

Radical Innovation Innovation Disruption Competition 52

Leapfrogging

FEBRUARY 9, 2024

Understanding Corporate Venture Capital (CVC) Defining Corporate Venture Capital Corporate Venture Capital (CVC) refers to the investment of corporate funds directly into external startup companies. CVC initiatives often lead to strategic partnerships that enable corporations to explore new business models and market opportunities.

Strategy 100

Strategy Strategy Technical Review Agile 100

Leapfrogging

APRIL 4, 2024

Alignment on Vision and Goals : Time spent together allows for robust discussions, ensuring everyone is aligned with the company’s vision and strategic goals. For guidance on designing a successful offsite, refer to our article on designing leadership team offsites for strategic planning.

Strategy 100

Strategy Strategy Underperforming Technical Team Exercises 100

The Human Factor

FEBRUARY 4, 2021

You shouldn’t forget how important a marketing strategy is for your business. Some of the best companies are almost solely relying on good marketing to continue their success. Devising your own marketing strategy can be tricky, and there are lots of choices and decisions you have to make.

Marketing 36

Marketing Strategy Strategy Software Review 36

Leapfrogging

APRIL 3, 2024

The Power of Organizational Culture Organizational culture is the bedrock upon which companies build their strategies and operational approaches. It encompasses the values, beliefs, and behaviors that determine how a company’s employees and management interact and handle outside business transactions.

Agile 130

Agile Culture Underperforming Technical Team Leadership 130

Leapfrogging

FEBRUARY 9, 2024

The Intersection of Corporate Growth and Startup Innovation Defining Corporate Venture Capital Corporate Venture Capital (CVC) is the investment of corporate funds directly in external startup companies. This alignment can result in a myriad of collaborative opportunities, from product development to new market entry.

Collaboration 147

Collaboration Innovation Agile Technical Review 147

Leapfrogging

FEBRUARY 9, 2024

This venture arm operates at the intersection of corporations and the startup ecosystem , and has become a strategic tool for companies to foster innovation and growth. By engaging with and investing in startups, companies can gain insights into emerging technologies, trends, and business practices.

Technical Review 100

Technical Review Engagement Marketing Competition 100

Paul Hobcraft

JUNE 16, 2023

Let me provide these: Increased agility : Embracing a Composable Innovation Enterprise Framework enables organizations to be more agile in responding to market changes and customer needs. By dynamically assembling and reconfiguring innovation processes and resources, companies can quickly adapt their strategies , products, and services.

Agile 182

Agile Collaboration Innovation Competition 182

Leapfrogging

APRIL 3, 2024

You need to understand that the stakes are high, as the right culture can drive innovation, enhance business growth, and ensure your organization remains competitive in a rapidly changing market. A culture that supports innovation can lead to increased market share, customer loyalty, and revenue growth.

Culture 130

Culture Change How To Agile 130

Leapfrogging

FEBRUARY 9, 2024

Introduction to Startup Accelerator Programs The Concept of Startup Acceleration Startup accelerator programs are designed to foster rapid growth of early-stage companies by providing them with the necessary resources and support. Startup accelerator programs often form a crucial component of a corporation’s broader CVC strategy.

Case Study 113

Case Study Resources Industry Engagement 113

Leapfrogging

APRIL 4, 2024

These retreats are not merely a change of scenery but a strategic move to foster innovation and alignment among the top decision-makers of your company. They present an opportunity for you to reassess the company’s direction, realign with the core values, and ensure that every leader is committed to a shared vision.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Design Exercises 100

Ecosystems4Innovating

APRIL 4, 2024

A partner ecosystem refers to a network of complementary companies, organizations, and individuals collaborating to create (additional) value for customers and drive innovation. Companies must carefully select partners, establish clear governance structures, align incentives, and foster trust and transparency within the ecosystem.

Collaboration 64

Collaboration Competition Marketing Resources 64

Jeffrey Phillips

AUGUST 12, 2022

Whether you refer to this as the "creative hat" as de Bono did, or refer to it as a naive or uninformed opinion, or think about it with the wonder of a child, your teams need this perspective. Some companies have successfully partnered with third party idea generators who are active provocateurs - who openly question the status quo.

Disruption 259

Disruption Innovation Idea Generation Meeting 259

Destination Innovation

FEBRUARY 7, 2019

First published in Edinburgh in 1768, Encyclopedia Britannica became a trusted reference work in homes, schools and offices around the world. Why did the company halt the presses after 244 years in print? Encarta was discontinued in 2009 by which time a new and mighty competitor was dominating the market – Wikipedia.

Policies 197

Policies Marketing Company Innovation 197

Jeffrey Phillips

OCTOBER 12, 2021

Since innovation is a difficult and often misunderstood word, or perhaps just because it is used to mean different things in different contexts, it can be difficult to understand why innovation at an entrepreneurial company or a startup is different from innovation in a corporation.

Innovation 271

Innovation Project Tips Marketing 271

The Human Factor

JULY 20, 2021

In this era of digital marketing, everything has become virtual, and if any customer is looking for a product or service, they are most likely to browse information about it on Google or any Social Media Platform. Social Media Marketing and Advertisement through product photography. Pay-per-click (PPC) Marketing.

Marketing 36

Marketing How To Technical Review Tips 36

Leapfrogging

MARCH 19, 2024

The Intersection of AI and Innovation Management Defining Innovation Management with AI Innovation management refers to the process and activities that organizations use to manage and nurture new ideas into marketable products and services. Market Analysis Predictive analytics forecast market acceptance and potential success.

Artificial Inteligence 100

Artificial Inteligence Generative AI Analysis Technical Review 100