BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

DECEMBER 1, 2015

Success factors in strategic planning and creating collaborative strategy were the central topics we tackled on an edition of Smart Companies Radio, hosted by Kelly Scanlon, the owner of Thinking Bigger Business Media, Inc., 10 Keys to Collaborative Strategy and Strategic Planning. Creating Strategic Impact mini-book.

Collaboration 40

Collaboration Strategy Strategy Strategic Thinking 40

BrainZooming

JULY 25, 2016

The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

AUGUST 11, 2016

What leadership skills are necessary to successfully champion a collaborative strategy ? A client fully immersed in developing and implementing a collaborative strategy asked that question. When we leave after the plan is completed, however, we’re finding many leaders aren’t prepared to implement a collaborative strategy plan.

Collaboration 40

Collaboration Strategy Strategy Strategic Thinking 40

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. What to Say about a Thought Leadership Strategy? Value Leadership Strategy.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Actively engage stakeholders in strategy AND implementation success.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

Planview

JANUARY 31, 2022

In 2020, ESOs within SaaS companies and Management Consultancies represented the highest growth segment in the professional service marketplace. A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers.

How To 72

How To Engagement Project Report 72

Anaqua

SEPTEMBER 28, 2021

They defined a new class of enterprise software and set the stage for a company culture that empowers its clients with direct influence on product development. Company Culture That Empowers Clients - The Anaqua Experience. It should be natural for a software provider and client to want mutual success in the relationship.

Collaboration 75

Collaboration Industry Software Review Roadmap 75

Innov8rs

FEBRUARY 13, 2023

Here, different roles have ‘innovation’ in their job title, and the company is also very open to collaboration with others. From being an early adopter of Apple Pay in its stores to making voice ordering available through the Google Assistant, the company has been nimble and fast in making changes over the years.

Disruption 52

Disruption Project Design Roadmap 52

BrainZooming

JUNE 29, 2017

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” Secure copies of previous plans and strategy documents, and don’t settle for the first things people offer you. All the Strategy Roles You Need.

Resources 86

Resources Strategic Thinking Comparison Strategy 86

Wazoku

JUNE 22, 2017

The real test is when the product is launched but this preliminary research gives a hint. Feedback reaction: making necessary changes to product, strategy and business plan according to results from the meaningful feedback. Growing plans: updates on the product, business plan, marketing and financial strategies enable expansion.

Idea Generation 79

Idea Generation Idea Management Software Resources 79

CMOE

MARCH 6, 2023

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success.

Strategy 98

Strategy Strategy Technical Review Software Review 98

Taivara

DECEMBER 11, 2018

Not only was it a great turnout, but the companies presenting were one-of-a-kind. Both products were made right here in Columbus and both were able to come out and present at Product Hunt Columbus. Three companies overall joined us at the event. At Taivara, we help companies of all sizes build innovative technology.

Underperforming Technical Team 55

Underperforming Technical Team Product Strategy Design Tools 55

Strategyn

SEPTEMBER 15, 2016

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Knowing if and why segments of customers have different unmet needs is the key to an effective market and product strategy. What meaningful differences exist in a market? Why does all this matter?

Marketing 55

Marketing Analysis Survey Product Strategy 55

BrainZooming

JULY 6, 2017

The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising. via Shutterstock.

Strategy 15

Strategy Strategy Comparison Conference 15

Peer Insight

FEBRUARY 20, 2020

Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success. Who is responsible for its success or failure?

Project 52

Project Innovation Product Strategy Strategy 52

BrainZooming

JUNE 28, 2016

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

OCTOBER 10, 2016

Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! Mike Brown.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Analysis 40

BrainZooming

SEPTEMBER 16, 2016

At a recent keynote presentation, an attendee asked me who should facilitate strategic planning for your company – someone outside or inside the company? It is definitely viable that a facilitator from inside the company can lead strategic planning. 10 Keys to Involving Employees In Your Strategy. Mike Brown.

Collaboration 40

Collaboration Groups Strategy Strategy 40

Yet2

DECEMBER 18, 2018

Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow. Since then, Ford has acquired four emerging technology companies. Note: these numbers come from Crunchbase).

Industry 45

Industry Innovation Technology Product Strategy 45

BrainZooming

SEPTEMBER 9, 2016

What are ideas to make strategic planning less cumbersome than it’s been at your company in the past? Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. 10 Keys to Involving Employees In Your Strategy. Mike Brown.

Analysis 40

Analysis Strategic Management Strategy Strategy 40

BrainZooming

APRIL 25, 2016

At a Brainzooming internal branding strategy workshop I was presenting , one attendee remarked about wanting more vision statement examples. From what she described, her company’s leadership had rushed to develop big strategy statements (such as a core purpose, vision statement, or mission statement), but was now rethinking its direction.

Examples 40

Examples Strategy Strategy Conference 40

Innovation in Practice

NOVEMBER 16, 2015

How and where innovation is performed matters: As Harvard Business School professor Michael Porter, author of classic texts on corporate strategy and the competitive advantage of nations, has noted, “Innovation is the central issue in economic prosperity.”. Most of this spending is being conducted by companies from Europe and the U.S. ,

Study 40

Study Strategy Strategy Examples 40

BrainZooming

DECEMBER 9, 2015

We facilitated a two-day innovation strategy workshop for an industrial company. The company wants to make significant changes to a major production process. During the innovation strategy discussions, we addressed the production process changes from five different perspectives. Are we done yet?

Strategic Thinking 40

Strategic Thinking Exercises Groups Strategy 40

BrainZooming

AUGUST 4, 2016

Spending that much time planning was a luxury when the strategic planning process suddenly became important to our company. What’s the minimal amount of plan documentation we need to do to align everyone toward the company priorities? 10 Keys to Involving Employees In Your Strategy. Who should be on our core planning team?

Collaboration 40

Collaboration Strategy Strategy Product Strategy 40

BrainZooming

APRIL 5, 2016

In my corporate days, I was dispatched to work with competitive companies our corporation purchased. Since all the companies competed with one another, each one needed to determine its own business strategies. Increase focus for your team with productive strategy questions everyone can use.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

APRIL 20, 2016

It’s a high volume, high expectation, and deadline-focused role critical to the company’s success. The company positions the team in a tactical, critical path role that would suffer with needless distractions. I asked them to engage in some strategic thinking about innovation opportunities for the company.

Strategic Thinking 40

Strategic Thinking Innovation Engagement Creative Thinking 40

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. In short they need strategic thinkers who can develop strategy and turn it into results.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

FEBRUARY 3, 2016

What a waste for the employees and the companies using strategic planning exercises in ways that cultivate this experience! 4 Ways to Make a Strategic Planning Process Productive. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results.

Strategic Thinking 40

Strategic Thinking Exercises Engagement Strategy 40

Boxes and Arrows

NOVEMBER 17, 2015

Designers yearn for a world where companies depend on their ideas but usually work in a world where design is just one voice. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others?

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

APRIL 22, 2016

We’ve talked before about how one company even uses entry interviews (as opposed to exit interviews) to gain input from new employees before they’ve consumed too much of the incredible corporate Kool-Aid. Increase focus for your team with productive strategy questions everyone can use.

Engagement 40

Engagement Strategic Thinking Underperforming Technical Team Exercises 40

Rmukesh Gupta

MARCH 13, 2017

Go out to acquire a product that can provide the growth for the organisation. Unfortunately, most such acquisitions don’t pan out well for the acquiring companies. Start an innovation project with the intention of creating the next high growth product internally.

Competition 45

Competition Product Strategy Strategy Strategy 45

BrainZooming

FEBRUARY 26, 2016

When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always. They developed a sales strategy and associated messaging for the upcoming year. – Mike Brown.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

BrainZooming

DECEMBER 14, 2015

Based on all The Brainzooming Group experience in helping clients generate new ideas and innovative strategies, diversity is vital to successful creative thinking activities. One woman had 37 years with the company; a native-Spanish-speaking male had one week under his belt. When Very Few Things Are Not Like the Other.

Creative Thinking 40

Creative Thinking Creativity Exercises Underperforming Technical Team 40

Legacy Innovation Group

APRIL 1, 2019

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

Product Development 40

Product Development Innovation Engagement LEAN 40

Anaqua

MARCH 27, 2019

All companies, high-tech or not, need to constantly innovate and push themselves in order to maintain a competitive advantage in an age where product features and capabilities are no longer enough to differentiate a company and create lasting value. New Technologies.

Technology 40

Technology Fractional CTO CTO Data 40

Boxes and Arrows

JANUARY 7, 2013

How does this product fit into the overall product strategy? How do you expect to differentiate this product? Using a few key words, how do you want people to see your brand (both the company brand and the product brand)? Who are the biggest competitors and what worries you about them?

Project 106

Project Marketing Design Product Strategy 106