Remove Comparison Remove Competition Remove Design Remove Marketing
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Use Intuition for Innovation Just Like Apple and Target

Leapfrogging

Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. I wrote about this extensively in my book Leapfrogging. The answer may surprise you.

Data 130
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Ecosystems need re-stating for business. Are they real ecosystems?

Ecosystems4Innovating

I wanted to look at this and make some observations and comparisons. Ecosystem thinking and design are fundamental challenges to how existing organizations go about their business. This extension alone is not new Ecosystem thinking or design; it is existing thinking. It is only one part of the design of Ecosystems needed.

Design 59
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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. . From the simplest smartphone users to the big players in the market: no one can deny that the ever-growing world of digital transformation is changing the way we live our lives. . Why are Big Techs causing the Insurance Market to lose sleep?

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. From the simplest smartphone users to the big players in the market: no one can deny that the ever-growing world digital transformation is changing the way we live our lives. Why are Big Techs making the Insurance Market lose their sleep?

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of those markets that feel the pressure of Big Techs is insurance. From the simplest smartphone users to the big players in the market: no one can deny that the digital transformation , increasing and continuous, is changing the way we live. Why are Big Techs making the Insurance Market lose their sleep?

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Climate Control v. Global Warming: Time to Innovate

eZassi

By comparison, the first commercial “direct air capture” plant, built by Climeworks in Switzerland, captures 900 metric tons of CO 2 per year, about 10 times less, Dittmeyer says. The competition announced two winners with new prototypes for air conditioners that have five times less climate impact than units that are on the market now.

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Creating New "Benefit Delivery Vehicles"

Innovation in Practice

For that, you need to do a detailed comparison of how your product compares to the competition's, feature by feature. . You’ll also need to do a customer analysis, especially on what factors are most important to customers when they buy a product as well as how they perceive your brand versus the competition.