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Examples of Lateral Thinking in Marketing

Destination Innovation

In the UK there are several price comparison sites for services such as car or house insurance. Of course why customers buy your products and services may be different for different customers at different times. So they employed jovial hosts and creative introductions. How can you differentiate yourself? We do not sell lingerie.

Marketing 260
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Ideation Activities, Exercises and Templates (from Miro)

InnovationTraining.org

This template is designed for rapid ideation around a clear creative challenge or problem statement. There are sections included to explore options, find creative ways of addressing a challenge, and generating original ideas at scale. Lotus Flower Ideation Session. Ideation Exercise Method. The Idea Napkin.

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The Effect of Competition on Creativity

Michael Roberto

Source: Pixabay Daniel Gross has published an interesting NBER working paper titled, "Creativity under fire: The effects of competition on creative production. Source: Pixabay Daniel Gross has published an interesting NBER working paper titled, "Creativity under fire: The effects of competition on creative production.

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THINKING STRATEGIES GENIUSES USE “HOW TO THINK” INSTEAD OF “WHAT TO THINK”

Michael Michalko

Once it’s pointed out that it can also be viewed as columns of alternate squares and circles, we, of course, see it. I have become fascinated with scholastic attempts to apply Darwinian ideas to creativity and genius. Campbell was not the first to see the connection between Darwinian ideas on evolution and creativity.

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The Pirate Approach to Innovation Leadership: How Thinking Like a Buccaneer Can Create Value for Your Enterprise

Qmarkets

Maintaining an air of optimism is also crucial for innovation leadership, as it’s essential for envisioning how far new creative endeavours could take the company within a given time frame. Of course, decisiveness also means knowing when to cut your losses and move on. the coming months and even years) in addition to the here and now.

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4 Dynamic & Creative Approaches to Staff Training

CMOE

What your staff can do today is important, but it pales in comparison to what your staff will be capable of doing tomorrow. Instead, whether you bring in a custom training solution or attempt to develop one on your own, you must approach staff training in a more dynamic and creative way. Let’s take a look at four options.

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The Pirate Approach to Innovation Leadership: How Thinking Like a Buccaneer Can Create Value for Your Enterprise

Qmarkets

Maintaining an air of optimism is also crucial for innovation leadership, as it’s essential for envisioning how far new creative endeavours could take the company within a given time frame. Of course, decisiveness also means knowing when to cut your losses and move on. the coming months and even years) in addition to the here and now.