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What is Competitive Research? Definition, Importance, Methodology, Tools and Best Practices


Table of Content What is Competitive Research? Competitive research, also known as competitive intelligence or competitive analysis, is defined as the process of gathering, analyzing, and interpreting information about your competitors and the competitive landscape in your industry.

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Pace of Innovation – The Ultimate Competitive Advantage

Idea to Value

When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.


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Why Laundry Is the Competitive Edge Landlords Need

Business and Tech

The rental market is volatile — and competitive. Whether you need in-unit or commercial units for communal laundry,” he says, “Whirlpool Corporation has a solution offering the competitive edge you need.”. Keep up with other trends and news in your industry by visiting The Trade Channel page on Whirlpool Pro.

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What Role Does Competition Play in Innovation?


Competition is innate in what humans do. Everybody wants to be the best at something, whether it’s their hobby, their job, or their industry. However, left unchecked, competition can become a toxic fight to win, rather than succeed. That begs the question, exactly what role does competition have in innovation?

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Problem Solved: Boost Resilience with Supplier Diversity

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

How can a supplier diversity program help you gain invaluable competitive advantages? No matter what industry you’re in – whether it’s product management, software, or manufacturing – you’re going to benefit from incorporating supplier diversity into your dynamic strategy.

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How to Create a Competitive Advantage Through Innovation


It can give tiny startups an edge over global conglomerates and enable industry leaders to develop competitive advantages. The post How to Create a Competitive Advantage Through Innovation appeared first on InnovationManagement. In the modern world of business, innovation is both an equalizer and a differentiator.

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When Attending Industry Events, Avoid These Legal Risks

Harvard Business Review

There are plenty of good reasons to attend industry conferences, trade fairs, and other events, but they also present opportunities for the accidental disclosure of sensitive company information or other actions that run afoul of fair-competition regulations.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Intensifying competition. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Economic uncertainty. Thankfully, there’s an answer.

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How to Leverage AI for Actionable Insights in BI, Data, and Analytics

Imagine having an AI tool that answers your user’s questions with a deep understanding of the context in their business and applications, nuances of their industry, and unique challenges they face. Infusing advanced AI features into reports and analytics can set you apart from the competition.

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Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

Because experience - how we make people feel - is the final competitive differentiator for any organization. An early believer in the power of experience, Cadillac looked outside of the automotive industry to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world.

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How AI Can Radically Change Your Business

Artificial Intelligence has become a massive force that's to be reckoned with, as it's quickly transforming the landscape across multiple industries. So, instead of resisting it, you can embrace change and learn how AI can bring numerous benefits that could end up being your competitive advantage.

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How to Transform Your Supply Chain: Digitization for Decision-Making

Speaker: Hannah Testani, CEO of Intelligent Audit

Today’s supply chain environment requires a company to obtain a competitive advantage by improving its entire supply chain process end-to-end. The future of the supply chain industry will take the emotion out of decision-making by leveraging innovative technology to transform raw data into actionable intelligence.