Culture LEAN Marketing Product Development 
Moves the Needle
JANUARY 3, 2019
Companies that successfully bring new products to market rapidly, benefit from having a leg up on their competition while diminishing the negative effects of shrinking product life cycles. However, moving a product from lab to market is a process that in itself could use re-invention. What is Commercialization?
Jeffrey Phillips
FEBRUARY 4, 2020
I've written previously about having a bias for innovation in your culture , seeking and finding important and unmet needs or opportunities , and introducing discovery and exploration in your innovation process. There is first elapsed time - the time from the first recognition of an opportunity or need until the product comes to market.
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Planview
OCTOBER 5, 2023
According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 This digitally transformative process now sets the stage for a more seamless product development process. percentage points per year.
Leapfrogging
APRIL 10, 2024
These speakers can also deepen the understanding of an innovation culture by: Illustrating how to create an environment that nurtures innovative thinking. They provide narratives on how rapid prototyping accelerates the innovation cycle, thereby reducing time and resources spent on product development.
Jeffrey Phillips
DECEMBER 3, 2019
These words include adjectives such as "lean", "agile" and "rapid", to make the point that innovation should be stripped to its bare components, move as fast as possible and create minimum viable solutions. Risk avoidance and current revenue are often more important than potential profitable products and services.
Moves the Needle
AUGUST 2, 2018
You can use Lean Innovation techniques -- Empathy, Experiments, and Evidence to ensure the driving force is sustained through the integration. One organization might consider innovation to be a new channel to market and another sees it as new technology. Let’s get into it.
Cris Beswick
APRIL 16, 2024
However, for every Steve Jobs or Elon Musk who has famously steered their companies through the maelstrom of change, countless unsung leaders, often within the more traditional corporate structures, want to cultivate the culture that innovation requires within their organisation. It’s for those that I write this article!
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