Design Engagement Marketing White Paper 
Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.
Paul Hobcraft
DECEMBER 22, 2021
In the fourth conversation between Jeffrey Phillips and myself around parts of the Executive Innovation Work Mat, we took on several different issues around the design, function, structure and process needs for innovation. The ability to manage innovation design, function, structure and process.
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Paul Hobcraft
DECEMBER 15, 2021
Alignment of an organizations strategy and innovation approach is essential and this needs to flow and connect from the top, but I have often felt there has not been a suitable engagement platform to gather around and work through to build a robust, well-connected innovation capability. Taking action in designing your innovation alignment.
Tullio Siragusa
NOVEMBER 28, 2022
Design Thinking for Startup Sales Success: A Step-by-Step Guide. First and foremost, they should focus on understanding their target market and identifying the specific needs and pain points of their customers. This could be through creating a more effective sales pitch, using new technologies, or adapting to changes in the market.
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In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late.
Tullio Siragusa
DECEMBER 5, 2022
Generative AI can analyze data on what type of content is most likely to engage a particular audience, and then generate new and unique content that is specifically tailored to them. This can be especially useful for creating marketing materials, such as video and social media content, that can be used to attract new clients.
Paul Hobcraft
FEBRUARY 20, 2022
I wanted to extract part of this white paper” Critical Interplay Innovation Business Models Change 6-2 “(goes to PDF), in this post, as it offers all involved in innovation a structure to break down innovation into its different models of application. These impacts frequently have business model implications.
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