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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Product Marketing Versus Traditional Marketing.

Data 118
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Design Thinking Tools: how to use them to solve complex problems

mjvinnovation

This is because they break down the complexity of processes so that the designer has a full 360-degree view of the problem, anchoring them in their way of thinking. Continue reading to understand what Design Thinking is and how DT tools can be the turning point for your business! What is Design Thinking. INNOVATIVE SOLUTIONS.

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Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Use the discount code ‘dmambanda’ to add this to your library; it’s good for 20% off.

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. . From the simplest smartphone users to the big players in the market: no one can deny that the ever-growing world of digital transformation is changing the way we live our lives. . Why are Big Techs causing the Insurance Market to lose sleep?

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Five Unicorn Scaleup Strategies

Leapfrogging

based software companies started since 2003 and valued at over $1 billion by public or private market investors. You use the term “ScaleUp” …how is that different than startup and why does it deserve a special designation? Back then, unicorns by this definition were indeed as rare and magical as their mythical namesake.

Strategy 130
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DISRUPTIVE THINKING

Michael Michalko

They marketed a new kind of drink that is expensive, not especially tasty unless mixed with other drinks, but which is ‘functional’ in the sense that it gives you energy/wings. Little Miss Matched is an American company which decided to disrupt a market which had not been changed for a long time – socks. And this, really, is my point.

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. Why are Big Techs making the Insurance Market lose their sleep? The Travelers Companies Inc.