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Breakthrough Innovation vs. Disruptive Innovation

IdeaScale

Aren’t breakthrough innovation and disruptive innovation the same thing? It’s a common question when building innovation strategy. After all, the car, the telephone, the smartphone, the electric car, the solar panel, weren’t these all breakthroughs that were also disruptive? What Is Breakthrough Innovation?

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Breakthrough Innovation or Disruptive Innovation?

IdeaScale

A breakthrough can be an even bigger deal than a disruption. Aren’t breakthrough innovation and disruptive innovation the same thing? It’s a common question when building innovation strategy. But it’s the context of the innovation that’s important. What Is Breakthrough Innovation?

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Controlled Disruption in the Wild

Flying Fish Lab

Let’s walk down memory lane: The music industry faced significant disruption with the emergence of Napster, a peer-to-peer file-sharing application enabling illegal downloads, causing a decline in CD sales. Some conventions remained relatively unchanged or adapted to coexist with the disruptive forces. The Grammy’s remain unchanged.

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Controlled Disruption – a powerful approach to change the business landscape

Flying Fish Lab

At Flying Fish Lab, we offer a unique approach called Controlled Disruption to help businesses grow. Controlled Disruption is unique in its ability to overlay Intelligent Naivety onto your Category Expertise. Contact us via the button below, and we'll guide you through the transformative journey. By adopting this approach.

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CONTROLLED DISRUPTION [CASE STUDY]

Flying Fish Lab

Vaseline had a particular product range, for which they needed to revamp their Innovation pipeline and they (in their words) very much felt like they had “already tried everything”. We want to help you gain these advantages from Controlled Disruption to actively seek innovative ways to increase your chance of success.

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Building the use of the innovation work mat as a compelling business case

Paul Hobcraft

The Executive Innovation Work Mat as a compelling business case. After a series of conversations around the Executive Innovation work mat, Jeffrey Phillips and I decided there was a need to add one more to the series, one that makes the business case for the work mat, one that is more from the leaders perspective.

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Why your Category Expertise is crucial to launching innovative Ideas

Flying Fish Lab

While brilliant ideas require Intelligent Naivety for the spark that ignites the innovation process, Category Expertise is the fuel that keeps the fire burning. We want to help you gain these advantages from Controlled Disruption to actively seek innovative ways to increase your chance of success.

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