BrainZooming

APRIL 13, 2017

I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. You can download your FREE copy today! Teach valuable lessons.

eBook 66

eBook Marketing Conference Video 66

Acuvate

FEBRUARY 14, 2019

In today’s competitive business world employee engagement is an essential element in creating a positive work culture and a productive workforce. Organizations with engaged employees perform better than those without by whopping 202%. This is the reason employee engagement gets top precedence in the workplace strategy.

Engagement 90

Engagement Study Tools Strategy 90

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

BrainZooming

AUGUST 29, 2017

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

Strategy 74

Strategy Strategy eBook Strategic Thinking 74

BrainZooming

APRIL 8, 2016

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. D ownload Your Free Internal Branding Strategy eBook! – Mike Brown.

Marketing 40

Marketing Strategy Strategy eBook 40

Business and Tech

DECEMBER 27, 2021

Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . I never imagined I’d be contemplating the upside of the global pandemic, but truth is that the tremendous disruption in the event marketing industry has obliged us to imagine and create new concepts in event experiences.

Engagement 130

Engagement Data Industry Marketing 130

Paul Hobcraft

APRIL 22, 2024

If you go to the “ Explore My Insights and Thinking ” tag shown above, you will see there are two files you can download that provide all of these posts in a PDF format. Does this come from the need for growth, new innovation, changing the organizational structure, or seeking a more unique approach to their markets?

Case Study 130

Case Study Design Collaboration Study 130

BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy. That’s no surprise.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

MARCH 4, 2016

I presented a solo social media presentation at the February 2016 Social Media Strategies Summit in Las Vegas. For folks in and around (or willing to head to) Chicago, I’ll be presenting a workshop on creating fantastic content at the April 2016 Social Media Strategies Summit in the Windy City. Download it Today!

Marketing 40

Marketing Strategy Strategy eBook 40

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

JUNE 24, 2016

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”

Marketing 56

Marketing Strategy Strategy Video 56

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. During this year’s presentations, I’ll be covering both brand strategy (Thursday) and social-first stories (Friday). 9 Areas to Tune-Up Your Brand Strategy for Peak Performance. Establishing a Clear Market Position.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. 3 Keys to Engaging Your Internal Brand Team.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

MAY 31, 2017

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Want to guess the response to the idea?

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

Planview

JANUARY 10, 2022

Connecting PSA to the broader enterprise starts with plugging professional services into the corporate strategy. Engaging customers, while increasing system connectivity starts with our dedication to connect services. With our acquisitions of Changepoint and Clarizen, Planview was dubbed the “new kids on the block” in the PSA market.

Technical Review 98

Technical Review System Resources Engagement 98

BrainZooming

DECEMBER 12, 2017

We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking. Innovation.

Strategy 79

Strategy Strategy eBook Strategic Thinking 79

BrainZooming

AUGUST 10, 2018

Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. What is the first innovation strategy question to ask? This Innovation Strategy Gap Should Keep You Up Every Night. 5 Things Amazon Can Teach You about Strategy.

Strategy 45

Strategy Strategy Strategic Thinking eBook 45

BrainZooming

FEBRUARY 24, 2017

In case you missed any Brainzooming strategy planning eBooks, here are seven to jump start your strategic planning exercises and better engage your team in shaping your organization’s direction. You can download your copies by clicking on the titles or the covers of the eBooks below. Reimagining the SWOT Analysis (Download).

Exercises 94

Exercises Tools eBook Strategic Thinking 94

BrainZooming

MARCH 20, 2017

We share many Brainzooming strategy, innovation, and branding tools. One vital business strategy tool for me personally that I rarely mention directly in workshops is prayer. Prayer (and the humility in asking God for help) are an integral part of my business strategy tool repertoire. Here are two recent examples.

Tools 77

Tools Strategy Strategy eBook 77

BrainZooming

SEPTEMBER 21, 2016

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy. Keep reading for the code!

Conference 40

Conference Marketing eBook Strategic Management 40

BrainZooming

MAY 8, 2018

5 Strategic Thinking Questions to Engage Employees in Reorganization. Looking for Fresh Insights to Drive Strategy? Download our FREE eBook: Reimagining the SWOT Analysis. Whether you are just starting your strategy or think you are well down the path, you can use this eBook to: Engage your team.

Strategic Thinking 56

Strategic Thinking Engagement eBook Exercises 56

IdeaScale

MARCH 22, 2017

In this case, the City of Calgary was a leader in generating engagement with their innovation program. They launched a full internal multi-channel marketing strategy. This is perhaps the most important engagement tactic you can use: responsiveness. But how did they do it?

Learning 150

Learning Case Study Ideation Innovation Programs 150

Leapfrogging

OCTOBER 8, 2021

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. The Value Proposition Canvas is useful for refining a new product or service innovation to make sure it is well received on the market.

Tools 130

Tools Software Review Software Innovation 130

Leapfrogging

AUGUST 25, 2021

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. The Value Proposition Canvas is useful for refining a new product or service innovation to make sure it is well received on the market.

Tools 130

Tools Innovation Processes Software Review Software 130

BrainZooming

APRIL 19, 2017

Other than dropping price, in what ways can you adapt your branding strategy to boost the benefits and reduce the costs (be they financial or non-financial) of having your company as a provider? That’s not a new branding strategy question, but it came to mind once again while heading to my car after morning mass yesterday.

Strategic Thinking 69

Strategic Thinking Strategy Strategy eBook 69

Acuvate

JANUARY 24, 2019

i) The massive opportunity which can be tapped into in terms of market share. ii) The competition that may exist within the industry, making it a highly entrenched and crowded market. In such a crowded marketplace, it is crucial for companies to stay relevant and grow year on year to be able to tap into higher market shares.

Strategy 64

Strategy Strategy Company Data 64

mjvinnovation

DECEMBER 22, 2020

A good Big Data strategy has to manage and analyze the exponential volume of information from social networks. How to create a good strategy. In addition to marketing, customer service is also supported by the results of this strategy. Social Networks and Big Data: get the strategy right for an incredible experience.

Big Data 52

Big Data Data Strategy Strategy 52

BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

JANUARY 26, 2016

I fielded a request for a few ideas on social engagement for an upcoming eBook an online company is creating. One of the questions related to how brands can set themselves apart through a customer experience strategy and outstanding customer engagement. Innovation Strategy to Grow Your Business?

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

JANUARY 5, 2017

This eBook’s questions cover the areas we address here and in our client work, including: Organizational strategy. Branding, naming, and marketing. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. This Brainzooming strategy eBook features links to 600 proven questions for: Developing Strategy.

eBook 0

eBook Strategic Thinking Tools Creativity 0

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. This could come via broad employee involvement in providing input to the strategy.

Strategy 40

Strategy Strategy Engagement Marketing 40

Paul Hobcraft

OCTOBER 1, 2018

I mean anyway “we really don’t believe in innovation, it all is full of risk, uncertainty and those unknowns and that is the last place to go when you are fighting in a different set of market conditions, isn’t it?”. CB Insights recently released a report on the “State of Innovation” where they surveyed 677 corporate strategy executives.

Report 212

Report Innovation Survey Disruption 212

Peer Insight

DECEMBER 14, 2018

To collect it, you need to get into the market, put your prototype into your user’s hands, and observe and measure their behavior. An energy company wanted to understand what users valued in an app and how to sustain their engagement with it over time. Drop me a line at jclayton@peerinsight.com.

Data 40

Data Strategy Strategy Survey 40

Planview

OCTOBER 5, 2023

According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 Digital transformation can also optimize innovation value by helping organizations show concrete progress and report on strategy realization.

Product Development 64

Product Development Innovation Innovation Management Software 64

BrainZooming

FEBRUARY 2, 2017

Many executives perceive developing strategy as a long, slow process. In fact, senior executives that contact The Brainzooming Group for help in developing strategy often do so because previous strategic planning efforts drug on for almost a year. To our way of thinking, it is less about quick strategy questions. Innovation.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40