Brunner
JULY 26, 2023
This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?
Paul Hobcraft
DECEMBER 15, 2021
as a conversation between us, where we emphasise the important linkage between innovation and strategy. We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy. Making that real alignment of strategy and innovation provides a good base.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Destination Innovation
OCTOBER 10, 2023
Let’s look at some examples of lateral thinking in business strategy and innovation. Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. How can you differenitate your business from the competition?
Brunner
OCTOBER 28, 2022
This is where a well-thought-out strategy comes into play. Universities should take time to research where prospective students and their guardians are engaging and receptive to decision-driving content vs where they are going strictly for entertainment. If you’re seeing low engagement, maybe the platforms aren’t the problem….
Advertiser: ZoomInfo
At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy.
Leapfrogging
APRIL 4, 2024
In today’s fast-paced business environment, crafting and leading an effective executive team offsite has emerged as a pivotal strategy for fostering alignment, stimulating innovation, and bolstering organizational resilience. Selecting the Right Venue The venue for your offsite plays a significant role in contributing to its success.
Leapfrogging
APRIL 4, 2024
Increased Morale and Engagement : Offsites can also serve as a team-building exercise, boosting morale and increasing engagement among team members. For a deeper dive into how you can lead your team to strategic success, explore leading executive team offsites for business strategy.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
Advertisement
Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Speaker: Cheryl Perkins, Founder and President, Innovationedge
She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.
Advertisement
Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
Expert insights. Personalized for you.
98 
Let's personalize your content