Thu.Aug 06, 2020

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Can You Market Without Your Customers Knowing You’re Doing It?

The Human Factor

It’s a simple fact of marketing that most customers are not a huge fan of it. Most people do not like ads being blatantly pushed in their face when they visit a website, or to feel like they’re being sold something in general. There is a barrier between your message and the audience as soon as they realize that it’s a marketing effort. However, there are ways of more covertly marketing to your audience so they can engage with your message without getting that guard up. source.

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Podcast S4E72: Mark Batey – How our environment affects our creativity

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak again with creativity researcher Professor Mark Batey from the Manchester Metropolitan University. We speak about some of his most recent research into how our environment affects our performance and creativity, and people who use their creativity for evil purposes. Mark is widely published on the subject of creativity and is the Associate Editor of the International Journal of Creativity and Problem Solving and an editorial board m

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The Innovator’s Mindset: Collaboration as Competitive Advantage

IdeaScale

Innovation can make or break the success of a company. During the COVID-19 pandemic, business owners are thinking outside the box to find new ways of reaching and retaining customers. When creating an innovation strategy, consider internally and externally prioritizing collaboration. This helps you turn valuable resources into a competitive advantage.

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Don’t let great ideas escape with the new Exago Smart app

Exago

Marking quite a challenging year for businesses worldwide, we at Exago are thrilled to launch the new Exago Smart enterprise innovation app to mobilise people to find solutions together. The new app version brings top usability, a fresh look-and-feel and social and game mechanisms to make innovation fun for users, while ensuring managers can efficiently select the best ideas and keep the innovation process flowing, all in the palm of their hand.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Failing Is Learning; Fail Fast to Learn Faster

Daniel Burrus

It was Thomas Edison, inventor of the lightbulb and other mainstays of the modern world, who said, “I haven’t failed, I’ve just found ten thousand ways that don’t work.”. This concept is lost on many in the information age, unfortunately. Because of the immediacy with which we receive both positive and negative feedback from our peers now, when we innovate and put something into the world and promptly receive less than desirable results, or it doesn’t work the way we wanted it to, we are more ea

Learning 119
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B2B vs B2C: A very different circular business model challenge

Board of Innovation

The success in adopting a circular business model (CBM) varies greatly from one business to another, as it depends on the stakeholders and customers-alike buying in, every step of the way. This article looks at factors that can potentially challenge B2C and B2B in specific use cases; of which the findings may be used to identify hangups and important areas of focus for future CBM strategies.

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GETKICKBOX: putting employees in the innovation seat

Rapid Innovation in digital time

GETKICKBOX co-founder & CEO, David Hengartner, who brought the Kickbox methodology to Swisscom five years ago, and hasn’t looked back since, in order to let intrapreneurship sparkle!

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The Introduction to Invisible Solutions

Stephen Shapiro

Today I share with you the introduction to my latest book, Invisible Solutions: 25 Lenses that Frame and Help Solve Difficult Business Problems. But instead of sharing a boring PDF, here is the videobook version – broken into three parts. The videobook is the unabridged reading of the book with cool graphics and animations. I will be sharing a new 3 to 5 minute segment from the book every Tuesday and Thursday on social media.

Video 80
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#1,842 – Samsung’s AirDresser

Greatest. Idea. Ever.

“We were promised flying cars but all we got was 140 characters”. That’s a popular refrain from people who lament the fact that the future envisioned by the Jetsons has yet to come to pass. Leaving us with nothing but a sea of social media apps. However, that may soon change as one aspect of the Jetsons may be about to come to fruition in real life: their fully automated closets.

Design 62
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Change the Bank: banking industry rules are changing

mjvinnovation

How to align with the future? We have no way of answering that question, but we know that the truth is this: the rules of the financial market are changing, and it’s no surprise. We have already mentioned the importance of the cycle of Run the Bank to Change of Bank and how urgent it is to monitor these transitions to remain competitive. Open Banking is a game-changer that alters the entire configuration of the banking sector.

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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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20 Reasons Why People Get Their Best Ideas in the Shower

Idea Champions

During the past 25 years, I've asked more than 10,000 people where and when they get their best ideas. I get all kinds of answers, but the one that has always fascinated me is "the shower" -- maybe because I also get so many of my good ideas there. And so, at the risk of overstating my case, I hereby offer you 20 reasons WHY the shower is so conducive to idea generation. 1.

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Manulife/John Hancock on How COVID Accelerated Digitization

Innovation Leader

Amit Bhatia, Head of Manulife/John Hancock Innovation Labs, shares details about his team’s digitization, his current projects, and more.

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Those Who Trust Us, Educate Us

Idea Champions

"Those who trust us, educate us." - George Eliot. NOTE: What follows is a guest post from Mohammed Azim, Secondary School Head of English, Teacher, and Coach at Al Siraat College , in Epping, Australia. Mohammed is one of 33 teachers and staff members participating in Idea Champions' four-month Team Leadership Training, one module of which focuses on trust.

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Boosting Your Post Pandemic Profits

The Human Factor

With many businesses around the world beginning to open their doors once more, there’s never been such a need to take in as much profit as possible. It’s likely that your organisations future is relying on healthy post pandemic sales, so it’s absolutely vital that you take the right steps to ensure you attract as many customers as you can. Luckily there are several tips and tricks that you can make the most of to gain more attention and boost your sales, and it couldn’t be easier to get started

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.