Brunner

JUNE 4, 2024

Like many brands that need to reach consumer and business audiences, YellaWood wanted a way to win the hearts, minds — and business — of B2B and B2C lumber customers by engaging with them equally, across all its marketing channels. That unified, people-first messaging reflects a marketing approach called B4H, Brands for Humans.

Marketing 52

Marketing Video Groups Collaboration 52

Innovating4Energy

FEBRUARY 23, 2024

Engagement in the Energy Transition Movement How do you encourage engagement? ” My fifth encouragement point was during the launch of the Innovation Center event, Dietmar Siersdorfer – the Middle East Managing Director at Siemens Energy, added a further important aspect of collaborations, engagement and celebration.

Engagement 64

Engagement Collaboration Creativity Industry 64

Brunner

JUNE 18, 2024

97% of CMOs in a Boston Consulting Group study believed brand marketing was important for awareness and consideration, although a far lower percentage made it a priority. Here are five essential ways to put your B2B brand’s values at the heart of your marketing efforts and truly resonate with today’s business buyers.

Marketing 52

Marketing Underperforming Technical Team Report Engagement 52

Innovating4Energy

DECEMBER 18, 2023

That CoP28 was an event that catches many of the basic emotions we are going through for managing the Energy transition to rapidly move towards a safer, sustainable climate and balance with nature. I was reflecting on the different parts and sought a way to describe these “emotions” as my reflection of the CoP28 event and all it means to me.

Collaboration 64

Collaboration Industry Course Change 64

Brunner

NOVEMBER 27, 2023

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

Marketing 52

Marketing Technical Review Strategy Strategy 52

Innov8rs

APRIL 14, 2023

How to engage with them? During our recent Innov8rs Learning Lab on Startup Collaboration & Ecosystem Engagement, we discussed these topics with Dr. Phil Budden (Senior Lecturer at MIT Management School). Strategically Engaging With Innovation Ecosystems: Here’s How Innovation can’t happen in a vacuum.

Engagement 59

Engagement Innovation Resources Collaboration 59

Paul Hobcraft

JUNE 10, 2024

In the event, I was asked what the difference is and why we should shift from today’s traditional innovation models to this interconnected one where innovation ecosystems are the foundation. Integrate external technologies seamlessly to enhance internal capabilities and stay ahead in the market.

Open Innovation 147

Open Innovation Innovation Collaboration Design 147

Leapfrogging

MAY 2, 2024

Keynote Speakers for Team Unity Importance of Team-Building Keynote Speakers Keynote speakers on team-building strategies are a pivotal element for your corporate events, conferences, and leadership programs. Credibility : A reputable speaker often comes with endorsements, testimonials, and a history of successful engagements.

Team Building 100

Team Building Strategy Strategy Case Study 100

The Human Factor

APRIL 11, 2019

When it comes to marketing your business, there are many different avenues and tools for you to use. One thing that you definitely should not ignore is events. Live events are critical to your company’s success, and this is a trend which isn’t going anywhere any time soon. Contributed post –. New Products. Collecting Feedback.

Marketing 28

Marketing Trends Engagement Strategy 28

Leapfrogging

FEBRUARY 9, 2024

Central to the ecosystem’s functionality are the startups themselves, which are typically characterized by their innovative approaches to solving problems and capitalizing on market opportunities. The ecosystem offers corporate entities various avenues for engagement, such as startup investment , partnerships, and acquisitions.

Technical Review 113

Technical Review Agile Collaboration Engagement 113

HYPE Innovation

AUGUST 5, 2015

In the spirit of such practical initiatives, which are not only trending but also good karma for your organization – i.e. (open) innovation activities are associated with reduced research costs, risk spreading and bringing ideas to market more quickly – I would like to share with you a few tips on how to design an innovation event (day) for your small (..)

Design 100

Design Engagement Innovation Management Policies 100

Leapfrogging

APRIL 10, 2024

Introduction to Innovation Keynote Speakers Importance of Keynote Speakers in Corporate Events Keynote speakers play a pivotal role in the success of corporate events. They not only set the tone for the event but also provide valuable insights and fresh perspectives on the ever-evolving business landscape.

Artificial Inteligence 100

Artificial Inteligence Case Study Leadership Design Thinking 100

Paul Hobcraft

JULY 26, 2023

We need a better conceptual framework to build, one based on knowledge-based intelligence and well-grounded, driven by dynamic and constant interactions, events, and processes, so all involved can be engaged in building solutions that have fresh impact and value within the market space identified.

Knowledge Base 130

Knowledge Base Collaboration Engagement Design 130

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

Marketing 52

Marketing Technical Review Trends Study 52

The Human Factor

APRIL 14, 2021

A study published in the Virtual Event Tech Guide revealed that 31% of event organizers cite maintaining audience engagement as the biggest challenge of pivoting to virtual events, according to Event Manager Blog. You might also feel afraid of fumbling with technology and disrupt the entire event.

Tips 36

Tips Engagement Conference Brainstorming 36

Idea to Value

MAY 4, 2021

I don’t do very many mass-market public speaking engagements anymore. I am very picky about who I work with nowadays, and it is almost always just for private corporate or educational events. However, if you can build up trust with me, I will pay it back a thousand-fold.

Conference 189

Conference Engagement Creativity Marketing 189

Destination Innovation

OCTOBER 10, 2023

Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. If a design receives enough votes, LEGO may produce and sell it, engaging the community and fostering creativity. Dyson’s Bagless Vacuum Cleaners : What can we remove?

Strategy 169

Strategy Strategy Software Policies 169

Acuvate

OCTOBER 24, 2022

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

Marketing 52

Marketing Strategy Strategy Artificial Inteligence 52

The Human Factor

NOVEMBER 18, 2020

When looking at mobile marketing , you need to think about the most effective ways to reach your audience on the devices that are seemingly always at hand, in their bags, or in their pockets. Here, we’re going to look at why text marketing can be just as effective and approach to get their attention and into their thoughts.

Marketing 66

Marketing Engagement Tips Course 66

Acuvate

MARCH 16, 2023

The Customer Data Platform (CDP) market is growing exponentially and is expected to reach a whopping $10.3 CDPs are all the rage right now among contemporary, far-sighted marketers, and with good reason. Ultimately, it powers targeted and measurable marketing So, yes, CDPs can solve many of your data and insight bottlenecks.

Data 52

Data Marketing Video Examples 52

Leapfrogging

APRIL 10, 2024

Unleashing Innovation with the Best Keynote Speakers Importance of Keynote Speakers in Corporate Events Keynote speakers play a pivotal role in corporate events, as they have the power to set the tone and energize the audience. Their talks can be a catalyst for change, encouraging your team to pursue innovation with renewed vigor.

Innovation 113

Innovation Leadership Ideation Innovation Processes 113

Leapfrogging

APRIL 4, 2024

Engaging in this practice equips you with a clearer understanding of where your organization stands and where it needs to go, helping to navigate through competitive and rapidly changing markets. Engagement : Increases engagement and ownership among team members by involving them in the strategic process.

Roadmap 100

Roadmap Design Underperforming Technical Team How To 100

Leapfrogging

FEBRUARY 9, 2024

By engaging with and investing in startups, companies can gain insights into emerging technologies, trends, and business practices. This collaboration allows corporations to stay ahead in a rapidly changing market. Market Potential : An analysis of the startup’s target market size, growth rate, and competitive landscape.

Technical Review 100

Technical Review Engagement Marketing Competition 100

Brunner

OCTOBER 20, 2020

Three key influential aspects of an impactful email strategy are send times, engagement, and content. Reading emails outside pre-COVID times is another new normal for digital marketers. Prior to the pandemic, Tuesdays and Thursdays were the ideal days to send a marketing email. Email Engagement on the Rise.

Marketing 67

Marketing How To Software Review Engagement 67

BrainZooming

APRIL 13, 2017

I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. FREE 81 Social Media Content Marketing Ideas eBook. Enjoy this article?

eBook 66

eBook Marketing Conference Video 66

Leapfrogging

APRIL 4, 2024

Increased Morale and Engagement : Offsites can also serve as a team-building exercise, boosting morale and increasing engagement among team members. Proper preparation sets the foundation for a successful event where executive teams can develop and refine their business strategies.

Strategy 100

Strategy Strategy Underperforming Technical Team Exercises 100

Leapfrogging

APRIL 4, 2024

By stepping away from daily operations, you and your team can focus on long-term goals, engage in deep discussions, and forge stronger bonds. Moreover, to understand the critical elements that contribute to the success of these events, take a look at success factors for executive team offsites.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Design Exercises 100

Qmarkets

JULY 12, 2024

They are often seen as the pioneers of new ideas and approaches, constantly seeking opportunities to disrupt the status quo and bring fresh perspectives to the market. Implementation: Bringing the developed ideas to market or integrating them into existing operations.

Entrepreneurship 52

Entrepreneurship Innovation Management Management Crowdsourcing 52

Paul Hobcraft

APRIL 9, 2020

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person. You will need to begin to drive your significant engagement, not rely on others but your views and opinions !

Engagement 321

Engagement Technical Review Creativity Change 321

Brunner

DECEMBER 20, 2023

She’s executive vice president of marketing at Crayola, a brand whose products have long been considered to be for kids. Lozano shared the story at this fall’s ANA Masters of Marketing conference of how Crayola identified a key audience insight that has helped the company unlock sales to an entirely new audience — adults.

Marketing 52

Marketing Data Trends Creativity 52

whataventure

SEPTEMBER 29, 2021

Praktikum Marketing & Sales bei GLEAM. Ein internationales Team aus begeisterten und motivierten Leuten, bei denen Kommunikation, persönliches Engagement und Spaß an der Arbeit ganz großgeschrieben wird, unterstützen dich tatkräftig dabei. Laufendes (FH/ Uni-)Studium idealerweise im Bereich Marketing oder Sales. Anstellung.

Marketing 52

Marketing Trends Case Study Industry 52

Flying Fish Lab

APRIL 28, 2024

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. It allows businesses to share consistent marketing messages to numerous people simultaneously, regardless of demographics or geographic location.

Engagement 52

Engagement Marketing Industry Strategy 52

Leapfrogging

FEBRUARY 9, 2024

CVC is often characterized by its dual focus on achieving both strategic returns, such as fostering innovation or entering new markets, and financial returns, similar to those sought by traditional venture capitalists. Market Expansion Entering new markets or segments through partnerships.

Strategy 100

Strategy Strategy Technical Review Agile 100

Leapfrogging

FEBRUARY 9, 2024

This engagement is becoming increasingly significant as industries face rapid change and the need for continuous innovation becomes imperative. These experts offer guidance on a variety of topics, from product development and market fit to business strategy and operations.

Case Study 113

Case Study Resources Industry Engagement 113

Paul Hobcraft

SEPTEMBER 26, 2022

We are becoming far more networked and have a growing awareness of hyper challenges that we are part of resolving and blurring boundaries across market positions, competitors and global trade. Today we live in a more connected world; technology has enabled this. Ecosystems and platforms become the core of any design.

Design 208

Design Artificial Inteligence Innovation Collaboration 208

Paul Hobcraft

JANUARY 11, 2024

Continuous Learning and Innovation: Characteristics: Learning is not a one-time event but an ongoing process. Environmental Factor: Inclusivity is promoted through open collaboration platforms, events, and policies that facilitate the entry and engagement of diverse participants.

Agile 130

Agile Collaboration ChatGPT Technical Review 130

Business and Tech

DECEMBER 14, 2021

This legislation would immediately improve public safety, help level the playing field for smaller operators, and give them a chance to succeed in the cannabis industry, rather than forcing them to suffer under the status quo while their larger competitors further cement their positions in markets across the country.

Industry 130

Industry Policies Conference Engagement 130