Harvard Business Review

DECEMBER 11, 2023

The risks around generative AI are real. But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether.

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Generative AI Marketing Artificial Inteligence Data 138

Acuvate

JULY 7, 2023

In the current cutting-edge and fast-paced world of marketing and customer support, businesses are continuously looking for innovative ways to deliver exceptional customer experiences. A technology that continues to revolutionize this domain is Generative Artificial Intelligence (AI).

Generative AI 52

Generative AI Engagement Marketing Artificial Inteligence 52

Acuvate

JULY 7, 2023

In the current cutting-edge and fast-paced world of marketing and customer support, businesses are continuously looking for innovative ways to deliver exceptional customer experiences. A technology that continues to revolutionize this domain is Generative Artificial Intelligence (AI).

Generative AI 52

Generative AI Engagement Marketing Artificial Inteligence 52

Acuvate

SEPTEMBER 2, 2023

Among the numerous technological advancements of our era, Generative AI stands a world ahead, like the true trailblazer that it is. Generative AI has the potential to reshape the workplace and the way businesses engage with customers. What is Generative AI and Why Enterprises Need to Care?

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Generative AI Technical Review Artificial Inteligence Data 52

Acuvate

JUNE 5, 2023

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. Adoption of generative AI by enterprises indeed boosts work efficiency and outcomes. 71% of surveyed senior IT leaders believe that generative AI will introduce new risks to data.

Generative AI 52

Generative AI Strategy Strategy Technical Review 52

Acuvate

JUNE 5, 2023

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. Adoption of generative AI by enterprises indeed boosts work efficiency and outcomes. 71% of surveyed senior IT leaders believe that generative AI will introduce new risks to data.

Generative AI 52

Generative AI Strategy Strategy Technical Review 52

Tullio Siragusa

DECEMBER 5, 2022

Revolutionizing Sales with Generative AI: Unleashing the Power of Sales Enablement. Artificial intelligence (AI) has been making waves in the business world for some time now, but one area where it is particularly useful is in sales. Generative AI can also be used to personalize sales materials.

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Generative AI Case Study Design Thinking Artificial Inteligence 71

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based

Marketing 108

Marketing Generative AI Survey Learning 108

Acuvate

MAY 25, 2023

The need for advanced artificial intelligence (AI) solutions such as enterprise generative AI has become increasingly evident and indispensable. Generative AI refers to a branch of AI that can create new content such as images, text, and music without the need for manual processes or human intervention.

Generative AI 52

Generative AI Development Team Review How To Artificial Inteligence 52

Innovation Excellence

JUNE 11, 2023

by Braden Kelley The boundary lines between different named generations are a bit fuzzy but the goal should always be to draw the boundary at an event significant enough to create substantial behavior changes in the new generation worthy of consideration in strategy formation.

Generative AI 75

Generative AI Strategy Strategy Change 75

Acuvate

JULY 5, 2023

With the rise of generative AI, companies now have access to powerful tools. These tools can make the management of knowledge and database much more effective and seamless. In this blog, we will explore the role of GPT-powered knowledge management systems in the future of work, and how generative AI is changing the way we work.

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Generative AI Management Change Artificial Inteligence 52

Acuvate

JULY 5, 2023

With the rise of generative AI, companies now have access to powerful tools. These tools can make the management of knowledge and database much more effective and seamless. In this blog, we will explore the role of GPT-powered knowledge management systems in the future of work, and how generative AI is changing the way we work.

Generative AI 52

Generative AI Management Change Artificial Inteligence 52

Harvard Business Review

NOVEMBER 17, 2023

Companies have a growing problem of information overload regarding markets and competitors, which often prevents the C-suite from making the best decisions available given the data at its disposal. In other words, generative AI can become the watchful eye that spots useful insights in the field of competitive intelligence.

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Generative AI Competition Data Strategy 131

Harvard Business Review

AUGUST 31, 2023

Given the staggering pace of generative AI development, it’s no wonder that so many executives are tempted by the possibilities of AI, concerned about finding and retaining qualified workers, and humbled by recent market corrections or missed analyst expectations. But this is a miscalculation.

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Generative AI How To Technology Marketing 139

Harvard Business Review

DECEMBER 7, 2023

Discussion of generative AI has maintained a fever pitch since OpenAI released ChatGPT-3.5 However, driving adoption of generative AI as a new way of working — leading sellers toward creative use of generative AI, and helping them to use it as a coaching and learning aid — requires a very different approach.

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Generative AI ChatGPT Tools Creativity 129

Daniel Burrus

JANUARY 17, 2024

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. This strategy seems safe because others are taking the risks, not you.

Marketing 93

Marketing Technology Strategy Strategy 93

Leapfrogging

MARCH 19, 2024

The Intersection of AI and Innovation Management Defining Innovation Management with AI Innovation management refers to the process and activities that organizations use to manage and nurture new ideas into marketable products and services. Market Analysis Predictive analytics forecast market acceptance and potential success.

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Artificial Inteligence Generative AI Analysis Technical Review 100

Brunner

SEPTEMBER 14, 2023

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

Artificial Inteligence 98

Artificial Inteligence Report Marketing Underperforming Technical Team 98

Leapfrogging

MARCH 19, 2024

AI technology aids in the analysis of large datasets to identify trends, predict outcomes, and make informed decisions at a speed and accuracy that is beyond human capability. Risk Assessment : By predicting potential hurdles, AI helps in identifying and mitigating risks early in the product development lifecycle.

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Artificial Inteligence Innovation Management Management Generative AI 100

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 69

Marketing Artificial Inteligence Meeting Video 69

Entrepreneur - Innovation

AUGUST 23, 2023

Get inspired with ideas on how to look at and implement greater generative AI into your strategy to stay competitive across product development, customer success, marketing, employee experience and investor efforts — but also where to also draw the line to avoid AI-driven issues some overly adoptive companies are facing.

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Generative AI Product Development Competition Strategy 83

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

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ChatGPT Artificial Inteligence Marketing Tools 80

Harvard Business Review

OCTOBER 25, 2023

Leading Wall Street research firm Evercore ISI, in collaboration with venture studio Visionary Future, embarked on a comprehensive study to understand the profound effects of Generative AI on businesses, the broader economy, and its integration into future workforces.

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Generative AI Analysis Study Collaboration 133

Planview

FEBRUARY 16, 2024

How do you select the right path for your organization out of all the available paths while keeping AI use responsible and ethical? Pair these considerations with internal and external pressures to rapidly adopt generative AI and scale it, and leveraging AI is easier said than done.

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Artificial Inteligence Fractional CTO Technical Review Generative AI 64

Paul Hobcraft

SEPTEMBER 25, 2023

Today, innovation is seen as a radical process, where organizations create new products, services, or processes that disrupt the market or create new markets 1. Generative AI is the use of AI techniques to create novel content or artifacts that can stimulate human creativity 2.

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Artificial Inteligence Change Generative AI Innovation 173

Paul Hobcraft

OCTOBER 11, 2023

The interplay between humans, technology, and generative techniques (AI) will find adaptive ways to fit together. I am very excited by the potentials that are rapidly evolving by combining human ingenuity, technology advancements and generative AI coming together into a new interplay for innovation.

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Technology Generative AI Guidelines Collaboration 173

Ecosystems4Innovating

NOVEMBER 23, 2023

Adopting ecosystem thinking combined with Generative AI will augment, automate and rapidly scale innovation. For me, ecosystem innovation and generative AI have arrived at that pivotal point to significantly influence future innovation design. Innovation needs reinventing.

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Generative AI Data Innovation Design 52

Harvard Business Review

AUGUST 1, 2023

As companies learn to use generative AI to create value, there’s a risk that they take the wrong approach when applying the technology to the customer experience.

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Generative AI Technology Industry Learning 98

ImagineNation

APRIL 7, 2024

Generative Ai is a critical enabler of innovation Whether the organisation focuses on developing new products, services, processes, or business models, Generative AI (GenAI) can enhance and challenge the work of leaders and teams across all phases of the innovation cycle and process.

Learning 59

Learning Generative AI Underperforming Technical Team Innovation 59

PlanBox Innovation

FEBRUARY 15, 2023

It almost sounds like an oxymoron, but with the help of generative AI systems like ChatGPT—OpenAI’s advanced AI language model that’s all the rage these days—you can take a lot of weight off your shoulders by streamlining your innovation processes, so you can have a bit more structure and creativity without the headaches.

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ChatGPT Generative AI Underperforming Technical Team Innovation 90

Planview

SEPTEMBER 19, 2023

Just a few years ago, AI was a buzzword – an interesting technology on the back burner of IT departments. But with the emergence of generative AI and ChatGPT, all that changed. Suddenly, CEOs need to answer three key questions: What is your AI strategy? How will you leverage generative AI as a competitive advantage?

Artificial Inteligence 59

Artificial Inteligence Generative AI Data Competition 59

Acuvate

APRIL 3, 2023

The introduction of ChatGPT and other cutting-edge AI-led data analytics and visualization tools has sparked a lot of buzz in the tech world. The secret to these models’ success is Generative AI, which creates text that sounds remarkably human, enabling business users with data analytics outcomes that feels far more natural.

Artificial Inteligence 52

Artificial Inteligence Generative AI ChatGPT Technical Review 52

Planview

MARCH 15, 2024

But while the increasing number of companies adopting VSM has changed how teams build from project to product, a new innovative approach hits the spotlight: generative AI (genAI). Text-to-video technology takes this up a notch, where video and image data undergo training to generate AI videos at medium-to-high fidelity.

Technical Review 64

Technical Review Artificial Inteligence Software Review Management 64

Tullio Siragusa

JUNE 5, 2023

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.

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Design Thinking Design Artificial Inteligence Generative AI 117

Planview

JULY 13, 2023

So, connecting people to their customers, connecting strategy to delivery, and now connecting the power of generative AI to how we invest, how we track, and how we manage digital products and experiences is critical. How do I move to market faster? How would you say you’re different from your competitors?

CTO 52

CTO Generative AI ChatGPT Software 52

Leapfrogging

FEBRUARY 28, 2024

It drives growth, differentiation, and value creation, allowing companies to stay ahead in a rapidly changing market. Businesses that innovate can respond to shifts in consumer behavior, leverage emerging technologies, and enter new markets with agility.

Design Thinking 140

Design Thinking Artificial Inteligence Design Analysis 140

Planview

DECEMBER 7, 2023

This includes delivering customer-centric products and enhancing speed to market. Leverage VSM and AI Integration to Reduce Waste The integration of VSM and generative AI represents an opportunity to significantly reduce waste in the software delivery lifecycle.

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Software Review Management Generative AI Software Developers 64