How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Strategies for Avoiding Distraction and Increasing Your Productivity

Rmukesh Gupta

Here are the strategies that I intend to use to stay away from distractions as and when I need: . I used the following strategies to move from small fractions of distraction free timing to increasingly large segment of time by doing the following: No Notifications : As the first step, I removed every single notifications on my Mac and phone. Celebrate success : I have long realised that whatever actions leads to celebrations, we learn to perform more of.

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3 Vital Employee Engagement Strategies for Winning Ideas

BrainZooming

One reveals an important lesson as you develop employee engagement strategies. 3 Vital Employee Engagement Strategies for Winning Ideas. The obvious lesson relative to employee engagement strategies is simple: Listen to, consider, and act on smart ideas from team members. If you are serious about seeking employee input , be sure to effectively address these three employee engagement strategies: Structure.

Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.

Trying Abundance as a Turnaround Branding Strategy

BrainZooming

With a strong brand and a robust branding strategy , there are many ways to deliver valuable brand benefits to customers. If, however, usage is declining for one of the best ways your brand delivers customer benefits, should your turnaround branding strategy focus on cutting back in providing it? What Turnaround Branding Strategy Is Best? ” Abundance as a Turnaround Branding Strategy. They need strategic thinkers who can develop strategy and turn it into results.

4 Vital Characteristics of Collaborative Strategy Leaders

BrainZooming

What leadership skills are necessary to successfully champion a collaborative strategy ? A client fully immersed in developing and implementing a collaborative strategy asked that question. Since we’re involved at the heart of driving the process to develop a collaborative strategy, we navigate our way through the development process based on an organization’s specific culture enablers and quirks. 4 Vital Characteristics of Collaborative Strategy Leaders.

Innovation Strategy – Here, There, and Everywhere

BrainZooming

While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups. Innovation Strategy in Your Organization – An Innovative Workplace Culture. Innovation Strategy across a Community – Forward to the Future. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Creative Thinking Skills – 9 Fundamentals to Turn Talk into Strategy

BrainZooming

The challenge in a client meeting was developing the strategy for a later meeting intended to build support for a biennial community event. The team leader asked, “How is it possible to listen to us talk and turn it into a strategy so quickly?”. 9 Creative Thinking Skills to Turn Talk into Strategy. Listen for smart things people say , even if they are snippets, and incorporate those right away into the strategy.

9 Strategic Thinking Questions – Helping Teams Execute Strategy

BrainZooming

Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy. 9 Strategic Thinking Questions for Helping Teams Execute Strategy. Do you personally believe in the strategy? Were serious, strategic people involved in creating the strategy?

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.

Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. The discussions focused on when employees should be brought into branding strategy decisions. Download Your Free Internal Branding Strategy eBook!

Employee Engagement Strategies – Pigs, Chickens, and What Great Leaders Do

BrainZooming

The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation. If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook.

Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. This could come via broad employee involvement in providing input to the strategy.

Answering Reader Questions on Strategy and Innovation Challenges

BrainZooming

We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face: People and Organizational Issues. “Internal politics” 3 Strategies for Navigating a Political Environment.

eBook 48

Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. We have also never pitched a client on developing a thought leadership strategy or influencer marketing program.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. 3 Internal Branding Strategy Challenges. In short they need strategic thinkers who can develop strategy and turn it into results.

9 Ideas on How to Involve a Team in Group Strategy Exercises

BrainZooming

Whenever possible, we try to help clients select a mix of people to participate in group strategy exercises. We are also proponents for reaching beyond familiar people that are always involved strategic planning meetings and drive the outcomes of group strategy exercises. 9 Ideas on How to Involve a Team in Group Strategy Exercises. Turn strategy into a game and let the team assign roles to specific team members.

Innovation in the Automotive Industry

Yet2

By having an accurate picture of the state of innovation, these companies can better assess and incorporate new technologies into the long-term business and product strategy. Download our whitepaper, “ Innovation in the Automotive Industry ” to learn what the team thinks about a range of enabling technologies, such as LiDAR, 3D mapping, vision systems, and more. The automotive industry is undergoing massive technological and social change.

Unleash Your Visual Superpower!

Boxes and Arrows

Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? Design itself is a product.

Who Needs Vision Statement Examples? Try these 6 Steps

BrainZooming

At a Brainzooming internal branding strategy workshop I was presenting , one attendee remarked about wanting more vision statement examples. From what she described, her company’s leadership had rushed to develop big strategy statements (such as a core purpose, vision statement, or mission statement), but was now rethinking its direction. 6 Steps to Figuring out Your Company’s Big Strategy Statements. Branding Strategy – The Best Brand Promise EVER.

Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. That is why weeks such as the last one are so rewarding and filled with learning.

15 Things to Look for in a Business Collaboration

BrainZooming

There is a mutual commitment to learning from the business collaboration. Beyond learning more from the collaboration’s outcomes, it should provide an opportunity to learn about each other and our brand. There is a mutual contribution from both parties toward the strategy and ideas. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Team Collaboration – 14 Benefits from Pre-Meeting Outreach

BrainZooming

Learning what participants in an upcoming big meeting know, think, and believe before they come together in a large group is one tactic to strengthen team collaboration. Learn what insights the participants already have and don’t have. In the new Brainzooming strategy eBook 321 GO! , we share common situations standing in the way of successfully implementing your most important strategies. You’ll learn ways to help your team: Move forward even amid uncertainty.

7 Strategic Thinking Questions When Things Aren’t Working

BrainZooming

When you have solid planning (maybe even over-planning), good strategic thinking questions to identify ways to adapt, and an appreciation for flexibility, unexpected events become a wonderful opportunity for learning and developing. They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” While leading strategy development in a new company poses challenges (including needing to learn a tremendous amount as you go), it has a comparable number of advantages (Including not laboring under preconceived ideas about how the organization does things). All the Strategy Roles You Need.

Strategic Objectives – 3 Questions to Decide What’s Strategic

BrainZooming

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

Who Should Facilitate Strategic Planning? 10 Vital Characteristics

BrainZooming

10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

Leadership Skills – 8 Ways to Fake It Until You Make It

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

7 Collaborative Strategic Planning Process Impacts (Even if the Plan Sits on the Shelf)

BrainZooming

Talking to executives, you hear the expectation that an organization should implement a solid strategic plan strategy-by-strategy. When you develop a plan from a collaborative, conversationally-driven strategy planning process , you see other tangible impacts. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results.

Stop Slowing Down Your Innovation Projects

Peer Insight

Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success. So, do an audit on your strategy – if you can’t answer these 4 questions, meet with senior leaders to determine the answers: Why does this innovation team exist?

Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. In short they need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

You need a why and a how, not a what, for innovation

Jeffrey Phillips

I'm happy to say I've learned a lot about innovation in corporations, and also somewhat excited to say I'm still learning, because the pace and nature of innovation is changing so rapidly. It can be a new product, a new process, a new way of working or thinking. But what many companies really need is not a "what" - things, products, services are easy to create. By why I mean a good strategy that defines where they want to compete, what they hope to win.

5 Things Collaborative Strategic Planning Isn’t

BrainZooming

Collaborative planning implies a process that goes beyond the board room to include individuals throughout the organization in meaningful ways to provide insights and input to shape organizational strategy. Instead of just inviting people and seeing what happens, we carefully identify and vet potential participants in collaborative strategy planning. A large group really makes collaborative strategy planning work.

5 Keys to Streamlining Strategic Planning

BrainZooming

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.

Strategic Planning Exercises – Two Types of Structure, One Works

BrainZooming

You can provide people with strategic thinking exercises, creative thinking tools, strategy questions, and ways to collaborate with one another, using structure to help imagine better strategies. This means there is no opportunity for productive collaboration to devise the plan. Productive Structure for Strategic Planning Exercises. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

9 Strategic Thinking Questions to Start Strategic Conversations

BrainZooming

Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

5 Ideas for Simplified Strategic Planning this Year

BrainZooming

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be. If you have a bunch of unimplemented strategies and tactics for this year that are still sound, simply use those for next year’s plan.

Leadership Training – Walmart Hopes for Big Impact

BrainZooming

Note: If you want to learn more about the Armada Executive Intelligence Brief system and get in on this great publication for an incredibly low monthly rate, please visit the Armada website.). That does not mean everyone determines and forms strategy. Instead of simply knowing something is working or not, strategic frontline employees can provide valuable feedback on early warning signs when strategy that appears fantastic in the boardroom is not working in the field.

12 Questions to Jump Start Your Strategic Planning Process

BrainZooming

If you need help to speed up the process, actively involve more employees, or make planning more productive than it has been in the past, contact us. 10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.