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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

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Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

The success criteria for the external environment might include customer acceptance, competitive differentiation, market trends, or anything else external to your organization that you don’t control. Industry Trends — How certain are we that external trends will help create and grow the market for the product?

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. . We present a User-Centric strategy that can be used as a powerful tactic to address them. . In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. . Let´s begin!

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. Why are Big Techs making the Insurance Market lose their sleep? The Travelers Companies Inc.

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of those markets that feel the pressure of Big Techs is insurance. In this article, in addition to helping you think about who Big Money is and what they do, let’s present User-Centrism’s strategy as a powerful tactic to address them. Why are Big Techs making the Insurance Market lose their sleep? Let´s follow!

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Five Must-Attend Innovation & Tech Conferences in 2017

IdeaScale

Hosted by industry website TechCrunch, this is often where you’ll see the most out-there, creative ideas in innovation, especially around technology and apps. Its startup battlefield and startup alley are a lot of fun and a sheer riot of new ideas presented in exciting new ways. Gartner Tech Growth & Innovation Conference.

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25 Podcasts for Managers (with Episode Recommendations)

CMOE

The Host: Rory Rowland, a consultant and presenter to businesses across America. The Premise: Success Magazine presents interviews with successful leaders and entrepreneurs, focusing on stories you won’t hear in other sources. The Host: Kindra Hall, Success Magazine Chief Storytelling Officer. Success Stories.