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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

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Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

The success criteria for the external environment might include customer acceptance, competitive differentiation, market trends, or anything else external to your organization that you don’t control. Industry Trends — How certain are we that external trends will help create and grow the market for the product?

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Turn Overwhelming Data into New Insight to make Strategic Decisions

Leapfrogging

Spreadsheets, presentations, and industry reports, can inform, but also overwhelm. What data do you possess about your industry, customers, markets, competitors and stakeholders? Magazine, a leading keynote speaker and the founder of Praxie.com. Makes sense. Yet many teams and organizations get paralyzed by overwhelming data.

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Time for Innovation 2.0

Jeffrey Phillips

The work I get to do, and the material I see online and read in (yes, I still read paper magazines) has provided a lot of fodder for this blog over the years. The economy is in a state of flux - the market up 500 points today, down 600 points tomorrow. New revenues, new profits, new market share. Innovation 2.0 Innovation 2.0

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. . We present a User-Centric strategy that can be used as a powerful tactic to address them. . In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. . Let´s begin!

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. We present a User-Centrism’s strategy that can be used as a powerful tactic to address them. Are Big Techs, Fintechs and Insurtechs the same thing? Why are Big Techs making the Insurance Market lose their sleep? The Travelers Companies Inc.

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25 Podcasts for Managers (with Episode Recommendations)

CMOE

The Host: Rory Rowland, a consultant and presenter to businesses across America. The Premise: Success Magazine presents interviews with successful leaders and entrepreneurs, focusing on stories you won’t hear in other sources. The Host: Kindra Hall, Success Magazine Chief Storytelling Officer. Success Stories.