Product development: From hypothesis to experiment


Product development is confronted with the constant challenge of supplying the customer with a product that exactly meets his needs. In our new blog series, etventure’s product managers provide an insight into their work and approach. The focus is on hypothesis-driven product development. Formulating good hypotheses is essential for successful product development – as we have shown in the first part of our series.

How to Speed Up Your New Product Development Process by 30%

Innovation 360 Group

A new product development process that works at lightning speed requires new ways of working plus new ways of innovating. In this post we will cover how to: Cut your development cycle time and free up working capital. Using the Horizon Model enables businesses to make appropriate investments in the development of new ideas and cascade them from conceptual to practical products systematically while mitigating risks. Tips from top new product developers.

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How Corporations Can Manage New Ventures and University Projects as Extensions of their Advanced Product Development

Corporate Innovation

While these models of advanced work led to so many innovations and created tremendous broad economic value, though not always to the lab’s corporate owner, it is clear that large scale, insulated corporate research is no longer the most common model for entering new markets or developing technologies of the future. In this manner, companies are now more symbiotic with new ventures and university research projects than ever before.

How Corporations Can Manage New Ventures and University Projects as Extensions of their Advanced Product Development

Corporate Innovation

While these models of advanced work led to so many innovations and created tremendous broad economic value, though not always to the lab’s corporate owner, it is clear that large scale, insulated corporate research is no longer the most common model for entering new markets or developing technologies of the future. In this manner, companies are now more symbiotic with new ventures and university research projects than ever before.

How Corporations Can Manage New Ventures and University Projects as Extensions of their Advanced Product Development

Corporate Innovation

While these models of advanced work led to so many innovations and created tremendous broad economic value, though not always to the lab’s corporate owner, it is clear that large scale, insulated corporate research is no longer the most common model for entering new markets or developing technologies of the future. In this manner, companies are now more symbiotic with new ventures and university research projects than ever before.

Leveraging Suppliers for Innovation

Innovation Excellence

Recently, I was flown to the West Coast with a client to co-present the findings of a few innovation projects. We had an esteemed audience SVPs of marketing, procurement, sales, and a few VPs, too. Innovation market-besed procurement Product DevelopmentOne of the greatest thrills of a career is when you see a nice client thrive and prosper. At the.

What Is Business Intelligence?

Collective Innovation

This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. Business Intelligence turns your data into actionable information allowing you to make decisions that increase the likelihood of successful new products, sales programs and marketing efforts. This should include operational data, marketing information and sales revenue.

Missing Your NPD Targets?

Innovation Excellence

Capacity planning is standard for manufacturing, but many companies don’t diligently capacity plan their new product development (NPD) pipeline, and some expect managers to just “figure it out”. Later, they wonder why their projects are consistently late or miss target market windows. Continue reading → Product Innovation Barbara Schick Lee Peterman new product development New Product Development Execution NPD NPDE Resource Allocation Resource Management

How a (crowdsourced) idea becomes a product


Sterilite launches crowdsourced product. Sterilite , the industry leading manufacturer of plastic storage containers, launched their first ever crowdsourced product idea to the marketplace. . Their “fresh scent” line of products includes a ventilating compartment to keep clothes smelling fresh during storage. It’s more of a marketing play. . New products come out a couple times a year and retailers are constantly looking to Sterilite for their next big thing.

Case Study: Regional SME Development Project Brings Innovation Lift to Manufacturing Hub

Innovation 360 Group

These businesses are close to the action and markets, allowing them to easily adopt a need-seeker approach, a strategy highly correlated with radical innovation, the kind that shakes up markets and innovates from the inside out—from operations and processes though to business models and products. The EU funded-development project was launched in 2016 with 8.2 Business development bootcamps and workshops. Significantly shortened product development cycles.

Non-Profit Innovation: NCARB Brings New Product to Market

Moves the Needle

The National Council of Architectural Registration Boards ( NCARB ), a national non-profit organization, develops standards for licensure and credentialing of architects. The organization reached out to Moves the Needle to expose more of its staff and leadership to an efficient way to develop new ideas using Lean Innovation techniques , and also to identify whether the organization would support this new way of working. Is your Non-Profit looking to develop a new product?


Learn from the Best: Google’s Nine Principles of Innovation (Part 1 of 2)

Robert Brands

Exploring Google’s Successful New Product Development and Innovation Process. So how does Google promote a culture of innovation and ensure that innovative ideas are properly implemented, creating profitable new products that position the company for long-term success? For example, at Google it was their Google Health product manager who suggested that the company optimize information on suicide prevention hotlines whenever a related search was conducted.

The 10 Reasons People Buy New Products

New Markets Advisors

a theory that describes how consumers buy products to solve various jobs they’re trying to get done in their lives. I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. Why do people buy new products?

The Myth of the First-Mover Advantage: Why to be Smarter, Not Faster

New Markets Advisors

They want to fail quickly, pivot, and be first to market with their new idea. Since pioneering the app-based ride hailing market, Uber has been bombarded with other companies trying to offer similar services or address niche markets that are under-served by Uber. has struggled to gain even one-third of the market. Despite taking a wait-and-see approach, the iPod captured roughly 70% market share. Companies today worry too much about being fast.

How EVAS Can Facilitate Organizational Agility


Organizational agility is often supported or hindered by an organization’s project management methodology. EVM provides program managers with advanced project data that can help them make more informed decisions and adjustments as needed based on real-time data. Thus, organizations that use EVM for project management are more suited to an agile environment. And the concept of encouraging change throughout a project is scary for traditional program managers.

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The Art of Agile


In this article, etventure’s Head of Product Gregor Ilg will take a closer look at the buzzword “Agile” – and de-mystify Agile in a business context. Agile development has been around since the 90s, and became popular shortly after the turn of the millennium, when the Manifesto for Agile Software Development was formulated and signed by Kent Beck and 16 fellow software developers. If it is not applied properly, agile development can easily turn into chaos!

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Who’s Really Sitting at the Top of Every Organizational Chart


It’s a wild, energetic, real-time experiment in organizational development that is already being praised and criticized from inside and outside the company. If you’ve spent any time with me in product development, you know I like to quote the sometimes overused phrase, “People in companies get stuff done in spite of org charts, not because of them.”

How to grow faster than the market average


Distinctive performer capabilities include sales and pricing as well as customer experience, for example, for the creator, it’s data, analytics, product or service design, and insights given by a customer; the investor outperforms on data and analytics as well as customer experience. Developing new products & services. Developing new products & services. New products and services are the lifeblood of all businesses.

Case Study: Testing for the Perfect Market


Testing for the Perfect Market. Testing for the Perfect Market. A client was looking to turn existing intellectual property into a cybersecurity product. They asked Taivara to see if it had a realistic chance at being a sustainable product line. Taivara uncovered two potential markets, in a previous Opportunity Assessment — IoT devices and enterprise security. Research indicated a market need for the product. Commercialization.

Is it novel?

Mike Shipulski

The best growth: sell new products or provide new services to new customers; next best: sell new to the same customers; next next best: sell more of the same to the same customers. But when an up-start outsider enters the market back-to-front, the wheels fall off. When they develop useful newness before you and sell it to your customers (new customers for them), that’s not good. Improvement projects, because they improve what is, cannot be flagged as novel.).

What if it works?

Mike Shipulski

One well known approach is the VC model where multiple projects are run in parallel. The trick is to start projects with the potential to deliver ultra-high returns. The process is repeated until a winning concept finds a previously unknown market segment and the money falls from the sky. In a way, it’s like the VC Model, but it’s not a collection of projects run in parallel, it’s a sequential series of high return adventures punctuated by pivots.


Five Ways to Fight the Inertia Holding Back Innovation

New Markets Advisors

They assume that the customers who are buying their products today will continue to buy from them as long as they do a reasonable job keeping up with the competition. As companies get complacent and settle for incremental innovations, they risk losing large swathes of their customers as markets shift and new entrants offer real value. They think that if they can get enough awareness about their products, they’ll be able to unseat the industry giants.

Why Innovation Isn’t Everyone’s Job

New Markets Advisors

Executives are constantly lamenting that new ideas only come out of “the labs” or “Product” when, in fact, the company is made up of thousands of people with great ideas. That’s not to say that there’s no room for innovation in departments that aren’t traditionally responsible for putting out new products. strategy shifts, Costovation initiatives) are classic opportunities for non-Product departments to get involved in innovation. It over-emphasizes product innovation.

Bubble® PPM grows technology development capability


. Bubble ® PPM grows technology development capability . Bubble ® , a leading provider of cloud-based Project Portfolio Management Software, today announced that Richard Carter has joined the company as Chief Technology Officer (CTO). In his role Richard will be responsible for overall application development, technology development, and product delivery. His accomplishments include hands-on development of market-critical platforms for, among others, J.P.

Bubble® PPM grows business development and client success capability


. Bubble ® PPM grows business development and client success capability. Bubble ® , a leading provider of cloud-based Project Portfolio Management Software, today announced that Rose Akkaya has joined the company in North America. Rose will head-up business development initiatives and expand Bubble’s existing delivery capabilities in North America. Project / Phase-Gate Management. Rose Akkaya joins Bubble ® in North America .

Established companies must be startups, and vice versa.

Mike Shipulski

To create new markets and new customers, established companies must be a little bit startup, and to scale, startups must ultimately be a little bit established. Trouble is, all companies need both – established companies need new markets and startups need to scale. It changes its approach and it’s projects to achieve its declared 80-20 charter, or, changes the charter altogether.

I.N.N.O.V.A.T.I.O.N : Creating a Culture of Innovation

Robert Brands

Innovation in business is the development of new customer value through solutions that meet new needs, inarticulate needs, or current needs in new ways. RROI gives easy-to-implement and immediately useful ideas for setting and reaching goals like bringing “at least one new product per year to market.”. A strong leader in innovation must think creatively, understand the market, and not only endorse, but push for innovation within their team.

The 10 Rules of Digital Transformation

Rmukesh Gupta

He started the session with the 10 rules of digital transformation and I thought that this is a great set of rules that we can keep in mind before we embark on a digital transformation project. In any large scale transformation project, or for that matter, any transformation project, the commitment of the leadership plays an important role in how the project finally pans out. Leaders can’t just delegate the transformation project to a program team and expect results.

Innovate your processes before innovating your products

Jeffrey Phillips

No matter how good your ideas are today, most firms cannot hope to realize them as new products or services for months or years. We teach trend spotting and scenario planning to our customers to help them understand the importance of recognizing emerging needs and emerging segments, because the great ideas they generate won't become products or services very quickly. What will the world look like when we are ready to finally release a product based on an idea from the past?

It's past time to reintroduce risk into corporations

Jeffrey Phillips

I was on a conference call recently, discussing an upcoming keynote that I'll deliver to a academic-federal government program meant to accelerate new technologies from basic research into the market. We were talking about the "ecosystem" of contributors that can help move basic research from academia and research labs to market. They are simply too early in their development, with too little consideration for use in the real world.

Better Products Faster: How to Use PPM Processes to Strengthen Your R&D


Research and development is an essential process for any organization. And yet R&D can be so susceptible to outside pressure: Stakeholders who push for an accelerated time to market, budget constraints that hamper access to resources vital to R&D, teams diverted to projects deemed more immediately urgent. Of course, all of these complications are a question of an organization’s ability to effectively prioritize its projects. Market and marketing value (e.g.

Ten pitfalls inventors face and tips for avoiding them

Idea to Value

Marketing. The first potential pitfall after having the spark of the first idea is not having a clear problem statement of the issue your idea solves and researching whether someone else has solved that problem and penetrated the market already. Poor) marketing.

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Unique Ways Successful Startups are Changing the Corporate Innovation Landscape

Idea to Value

The word ‘corporate innovation’ is becoming an increasingly popular buzzword, but for the most forward-thinking companies, it represents the future of the business and a significant spend on research and development. The corporate landscape is changing drastically, and for a corporate brand to stay relevant, they must innovate in order to change with the market. This will allow the corporate to more rapidly apply the benefits of the collaboration and develop the business.

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Innovation fundamentals: using time effectively

Jeffrey Phillips

Good innovation, like good cooking or the development of a human being, takes time, and time is something that is so constrained that most innovation projects simply compress time into manageable blocks, and in doing so compress and constrain good ideas. There are at least four concepts of time I want to discuss that matter to innovation: elapsed and committed time, development and launch time, and the opportunity window.

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Innovation is a harsh mistress

Jeffrey Phillips

There's really nothing more interesting to me than to think about how the future will unfold, and science fiction is a great way to project what may happen with society and technology in many different future settings. The same is true when starting an innovation project.

How to be More Agile as Competitive Advantages Fade

New Markets Advisors

Facebook continues to hold nearly 20% of the digital ad market while Facebook-owned Instagram (5%), Twitter (1%), and Snapchat (1%) lag behind. This is especially true in industries with long product development timelines. A big part of that is having a deep understanding of customer needs that transcends the particular projects and products that teams may be working on. Dave Farber is a strategy and innovation consultant at New Markets Advisors.

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KJ Randhawa

Innovation 360 Group

KJ Randhawa is an innovation professional with +20 years hands on expertise in new product development from concept to commercialisation. His diverse cultural experience in highly developed and emerging markets provide tremendous understanding of challenges faced by organisations in the ever evolving world. KJ has successfully run highly complex business integration programs and scores of innovation projects in all scales and forms. Project Management.

Why I have a problem with the Global Innovation Index

Idea to Value

I spent 8 years as a management consultant, and a number of my projects were referred to as “Strategy Consulting” Here, we would be asked to make predictions for a specific topic, such as the likely growth rates for an industry segment based on trends. Market Sophistication. 4.3.3 – Domestic market scale, bn PPP$. On the whole, this section gives a good indicator of how much a country is contributing to research and new product development.

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Innovation - fast and slow, for the right reasons

Jeffrey Phillips

Far too many innovation activities start with ideas and move quickly to create minimum viable products, but these activities lack good understanding of the emerging future and lack customer insights and needs. If your organization has a well-defined and reasonably profitable business model, how anxious will the leadership team be to see you generate a wholly new business model or a product that cannibalizes existing products or services?

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Which is better – Planned or Emergent Innovation?

Destination Innovation

For new products the projects might go through a stage-gate process where they have to clear certain hurdles in order to have extra resources released. There is a program and the projects adhere to it. Most people work in their departments on the current model while a handful of innovators drive change initiatives or new product developments. The ideas that don’t work are discarded and the ones that show promise are developed.

From Consumer to Collaborator: A Look at Open Innovation


Projects are kept secret, details are not shared outside the company or even certain departments, and secrecy is a requirement of working on the project. Open innovation reverses this by laying out the project, the process, and the goal to other companies, or the wider public, and welcoming ongoing commentary and discussion. The point, however, is that consumers are stakeholders in the project; their opinions have been collected, studied, and incorporated where relevant.

What Drives Your Organization?

Idea to Value

Without the rudder of a driving aspiration that will company will attempt to growth for merely the sake of growth—the theory of cancer—and not reach the type of growth that pays off a coherent strategy and compounds the value of the company in the market, increasing both share and market value exponentially. In other words, the Growth Plan needs a disciplined, strategic rudder and a map to navigate its growth in a dynamic market.

15 most important Innovation Theories your company should be using

Idea to Value

When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers. What it is: One of the most challenging aspects of innovation for most companies is not the generating of ideas, or the development of new innovations.