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How to Kill Innovation Projects

Destination Innovation

Starting exploration projects. Killing the weaker projects. They are all important but I believe that the most vital is #8 – the ability to kill off the weaker projects. Starting evaluation projects is harder but you need to start many because no-one knows which will succeed. Listening to customer feedback.

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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

This new management method makes it nearly impossible for innovation teams to fail at delivering multiple challenging innovation projects faster, with less risk and lower required budgets. Most innovation experts often say that traditional management processes are not the way to run innovation projects. And this is true.


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Innovation project or Innovation Capability?

Jeffrey Phillips

No, today I want to talk about the differences and problems when companies focus on innovation as a discrete project, versus what they really need, innovation as a competency or capability. Plus, innovation as a project demonstrates some investment in innovation but controls for cost and risk.

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Exploration and exploitation in market creation

Christensen Institute

Our last Thursday Theory Tips piece touched on the potential impact that creating new markets can bring to a nation’s development, and Efosa Ojomo’s latest piece demystifies the process of market creation. If you comprehend these activities then you’re one step closer to creating the next successful market.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Why every innovation plan will fail when it hits the market

Idea to Value

.”, the sentiment also applies to innovation projects. Companies often create elaborate plans for what their projects are supposed to achieve once they are released. They might even plan growth projections based on scenarios of customer update and viral growth. And then… The market hits back.

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How to succeed as a marketing project manager

Cascade Strategy

Marketing project managers are an uncanny mix between artists and scientists.

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Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changing culture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.