article thumbnail

How to Kill Innovation Projects

Destination Innovation

Starting exploration projects. Killing the weaker projects. They are all important but I believe that the most vital is #8 – the ability to kill off the weaker projects. If you start 20 projects it is likely that you are going to have to eliminate at least 17 or 18 of them.

Project 188
article thumbnail

How to succeed as a marketing project manager

Cascade Strategy

Marketing project managers are an uncanny mix between artists and scientists

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Innovation project or Innovation Capability?

Jeffrey Phillips

No, today I want to talk about the differences and problems when companies focus on innovation as a discrete project, versus what they really need, innovation as a competency or capability. Plus, innovation as a project demonstrates some investment in innovation but controls for cost and risk.

Project 182
article thumbnail

L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

This new management method makes it nearly impossible for innovation teams to fail at delivering multiple challenging innovation projects faster, with less risk and lower required budgets. How do you prioritise the potential innovation projects? This is called their project portfolio.

LEAN 195
article thumbnail

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

article thumbnail

How to Select Your Best Value Innovation Project – The Secret is in a Well-Managed Product Project Portfolio!

InnovationManagement

How you select your best innovation project is undoubtedly a starting point! The post How to Select Your Best Value Innovation Project – The Secret is in a Well-Managed Product Project Portfolio!

Project 66
article thumbnail

Juggling Multiple Project Execution Methodologies? This is for you.

Planview Blog

As a project management leader, you’ve likely encountered the challenges of using multiple project execution methodologies (such as: waterfall projects, as well as collaborative and Lean-Agile work delivery). Demo here Project Portfolio Management

Project 52
article thumbnail

Visibility Planning & Project Prioritization

Moves the Needle

Unlike Horizon Planning where projects are prioritized based on “level of innovation” and “time to ROI”, Visibility Planning is based on evidence. In other words, we estimate the likelihood of achieving desired outcomes and when, based on market data and insights.

Project 52
article thumbnail

An Innovation Market Can Find Your Next Winner

Destination Innovation

How do you choose which of your great ideas should get the money and people needed to bring it to market? But if you do not have such an app or you just want something more immediate and engaging then try setting up an innovation market. Image by Martin Winkler on Pixabay.

Marketing 188
article thumbnail

Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . For Marketers: Technotrends and Exponential Ways to Market a Client’s Business.

article thumbnail

How Communication helps your Crowdsourcing Project

Flying Fish Lab

Businesses are constantly trying to grow by creating innovative ways to market their products or services to the public. If you’ve never run a crowdsourcing project before, it can seem a bit daunting. It’s important to understand just how communication helps your crowdsourcing project.

article thumbnail

Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

Companies these days cannot afford to stand still! Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These business models are used to create new pathways to value and deliver growth in today’s business climate. She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level while tackling the current challenges of talent management and innovation fatigue.

article thumbnail

How Communication helps your Crowdsourcing Project

Flying Fish Lab

Businesses are constantly trying to grow by creating innovative ways to market their products or services to the public. If you’ve never run a crowdsourcing project before, it can seem a bit daunting. It’s important to understand just how communication helps your crowdsourcing project.

article thumbnail

Why every innovation plan will fail when it hits the market

Idea to Value

”, the sentiment also applies to innovation projects. Companies often create elaborate plans for what their projects are supposed to achieve once they are released. They might even plan growth projections based on scenarios of customer update and viral growth.

Marketing 178
article thumbnail

Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful.

article thumbnail

8 best project management tools

mjvinnovation

With the rapid transition to work from home, the recent adoption of project management tools has skyrocketed. These are just a few points that some project management tools need to consider to gain managers’ attention and win the teams’ adoption. Microsoft Project.

Tools 52
article thumbnail

3 Major Problems with Web Development Projects

Innovation Excellence

It doesn’t matter who you are – a customer or a web developer, for you will encounter same problems when you are faced with website development projects. Continue reading → Innovation Technology marketing Website Projects Websites

Project 70
article thumbnail

Measuring Innovation Performance

to market. projects moving. right behavior, activities, and projects. Investments made Innovation projects started Development spend Tests conducted Organizational growth % of spend on new products Studies conducted. evaluated for feasibility & market.

article thumbnail

Seven Essentials of an Effective Innovation Project Manager

Gregg Fraley

Outsourcing innovation project management might be the most strategic money you spend this year. What I hear from top management: “we don’t have the time or resources for innovation projects, we’ll start later this year.” They know that they have to get projects underway, and managed efficiently, in order to fill the new product pipeline. One solution, not a new one, is to outsource innovation project management.

Project 75
article thumbnail

Product-Market-Fit: Should You Tweak Your Product or Market?

Business Innovation Design

So you want to attain product-market fit. Product-market fit is attained when a niche solves their problems by purchasing and using your product, and you are able to unlock repetition = 1 niche x n customers.

Design 56
article thumbnail

Assessing and Ranking Competing Projects and Opportunities

Wellspring

This engagement and collaboration allows the innovation function to stay close to strategic initiatives and high-level, vital projects. Plus, pooling resources, funding, and internal knowledge can improve internal coordination, speeding up the time to market for a new product or service. Oftentimes in large organizations and F500 companies, innovation and R&D are treated like a shared service, with the majority of initiatives originating from outside the function.

Project 59
article thumbnail

Projects Are How Innovation Happens

Gregg Fraley

Projects, Projects, Projects. What’s quite simple about innovation is that projects are what make innovation real. Unless they are in the context of an actual project. Market research is not innovation. That thing is innovation projects. But they are all support functions, they are all useless unless they are in the context of a project. They can actually prevent innovation if they are not in the context of a project. Projects.

Project 46
article thumbnail

ICYMI: Planview Recognized as a Leader in Adaptive Project Management and Reporting

Planview Blog

Across industries, strategic PMO and business leaders are using adaptive project management to drive strategic delivery and value while adapting to quickly changing customer needs and preferences. Understanding Adaptive Project Management and Reporting. Project Portfolio Management

Project 52
article thumbnail

Learn about the areas of Project Management

mjvinnovation

Not knowing all areas of project management is a big mistake for managers. Project management must be part of the day-to-day activities in every company. Check out the concepts that involve management and get to know the 10 areas of project management in this blog post!

Project 52
article thumbnail

An Unconventional Approach to Manage Your Projects

Rmukesh Gupta

Almost everyone project manager that I meet wants to find out a way to do two things: Deliver their projects on-budget and on-time Be innovative in their approach while doing so. Yet, we know that most projects are neither on-budget nor on-time. The bigger and more critical the project, the more likely that it will over-run budgets and get delayed. So, why is it that most large projects fail? If yes, conduct an analysis on what did we learn from the project.

Project 43
article thumbnail

3 Fatal Flaws Limiting Project-Based Innovation

Innovation Excellence

When people talk about innovation, many of the conversations gravitate towards the creation or invention of new products or markets. Fewer conversations focus on how innovation occurs in the context of professional services that deliver project or program outcomes for clients. In examining the typical life cycle of professional services projects, there appear to be at least. Innovation activity-based pricing execution program management Project management

Project 64
article thumbnail

The most common innovation project failures

Jeffrey Phillips

Most innovation is far too poorly defined and scoped, faces far too much pressure to move quickly and narrow its focus, rarely engages with markets or customers to discover new needs or expectations and actually encourages a divisive setting for team members, where people with passion for new ideas fight for oxygen and momentum with people who are on the team because they were assigned to it, and have no comfort doing work they aren't prepared to do and aren't compensated or rewarded to do well.

Project 209
article thumbnail

How Big is Your Market and Where Will You Start?

Tim Kastelle

To get to that size, they must have been building for a huge market right from the start, right? They slowly added features, like The Wall – this happened when they expanded their market to everyone that had a.edu email address – 20 million people or so. Their markets looked like this: When you launch something new, you need to have a handle on a couple of things: what the overall potential market is, and who your first niche will be.

Marketing 150
article thumbnail

Three Ways to Get Buy-in for Unsexy Projects

New Markets Advisors

Every manager in the corporate world has a wishlist of projects that have been relegated to the back burner. Ultimately, those projects that aren’t exciting get deprioritized, regardless of the potential value they could add. Because a project doesn’t showcase a buzzworthy new technology or because it only produces modest near-term returns (despite its potential for the long-term), sponsors shy away. Dave Farber is a strategy and innovation consultant at New Markets Advisors.

article thumbnail

Does the Stock Market Inhibit Innovation?

Destination Innovation

His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. Going Public: How Stock Market Listing Changes Firm Innovation Behaviour is a 2015 paper by Simon Wies of Goethe University, Frankfurt and Christine Moorman of Duke University. The post Does the Stock Market Inhibit Innovation?

Marketing 109
article thumbnail

Global Project Portfolio Management Software Report 2017-2021

Bubblegroup

Global project portfolio management software market report 2017-2021. Following the publication of the report: Global Project Portfolio Management Software Market 2017-2021, Bubble are pleased to announce that they have joined Technavio’s list of Prominent PPM Software Vendors. Global project portfolio management software market report 2017-2021 . There’s a real benefit to focussing all your attention on your project and portfolio data.

Project 43
article thumbnail

Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. How to identify the Product Market Fit?

article thumbnail

Moving from Project to Product: A Five-Stage Journey

Planview Blog

In the traditional project-centered model, companies are organized around tasks, with each group focused on one element of a project. But greater emphasis is being placed on moving from project to product, which focuses on enabling teams to become end-to-end experts.

Project 56
article thumbnail

How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing schemes and campaigns according to internally sourced ideas. Try Market Research.

article thumbnail

Consumer Bots Strategy for CPG Marketing

Acuvate

The latest research by MarketsandMarkets has reported that the bot services market size is projected to grow from USD 1.6 Developing a consumer bots strategy for CPG Marketing. Level - 2 Chatbot: Product promotion, marketing, and advertising using customer data.

article thumbnail

Discover how Agile revolutionized MJV Marketing

mjvinnovation

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. An Agile Coach for Agile Marketing. The new rites of Marketing.

Agile 52
article thumbnail

Stop Slowing Down Your Innovation Projects

Peer Insight

Disruption of markets worldwide has proven that speed is an important attribute of strong innovators. Companies that are built for speed can react quickly to changing preferences and competitors’ moves in the market, manifesting in greater potential to boost top and bottom lines. .

Project 52
article thumbnail

How a Top Telecom Company Adopted Demand Management Software and Streamlined Their Projects

Planview Blog

It can transform the way organizations plan and execute projects. Members of the Group IT Service and Technology department respond to around 134 monthly demands – and can have up to 250 active projects at any given time. Project Portfolio Management Work Management for Teams

Project 52
article thumbnail

Even Entrepreneurial Projects Must Fit the Brand

Innovation Excellence

And the thinking goes like this – launch new products and services to create new markets, do it quickly and do it on a shoestring. To meet ever-increasing growth objectives, established companies want to be more entrepreneurial. Do that Lean Startup thing. Build minimum viable prototypes (MVPs), show them to customers, incorporate their feedback, make. Entrepreneurship Innovation

Project 61
article thumbnail

Killing Zombie Projects

Xinova

Killing Zombie Projects By Nick Milanovich, PhD, Director Bio: Nick is a rare combination of scientist, speaker, and presentation coach with a head for marketing and sales. The post Killing Zombie Projects appeared first on Xinova. Business Insights Inventor Community Uncategorized innovation innovation projects Nick Milanovich R&D R&D projects ThinkBeyond

Project 25
article thumbnail

Smarter Homes - Opportunities in the Growing Home Automation Market

Wellspring

The burgeoning interest in this technology provides an opportunity that businesses can’t ignore - the smart home market is projected to be worth $292.43B by 2024 and the output of relevant intellectual property continues to grow year over year (Figure 1).

article thumbnail

Forbidden Truth About Innovation

Innovation Excellence

Change Innovation Leadership Management marketing Strategy Business Transformation change change leadership change management change planning collaboration Innovation Culture Insights organizational change project management success Thought Leadership transformation

Company 66
article thumbnail

Unlocking “Pipeline Gridlock:” Effective Portfolio Management is the Key

InnovationManagement

Too many projects in the development pipeline is a common but serious complaint in new-product development departments. Pipeline gridlock leads to under-resourced development projects, which end up taking too long to get to market, and then often under-perform.

Project 68