Boxes and Arrows

JANUARY 7, 2013

The Marketing Stakeholder Interview. Project Management for Stakeholder Interviews. What is your role in this project? What is this product going to be? Who is this product for? What worries you about this project? What should this project accomplish for the business? Marketing stakeholders.

Project 106

Project Marketing Design Product Strategy 106

Jeffrey Phillips

JUNE 11, 2019

By why I mean a good strategy that defines where they want to compete, what they hope to win. Too many firms are too focused on the short term, locking in and protecting the market share and product portfolios that they have. When another firm creates a compelling new product, the company feels it must respond.

Innovation 169

Innovation Strategy Strategy Tools 169

Boxes and Arrows

NOVEMBER 13, 2018

By another source , the number is 24,000, with a 22% projected growth rate in the next ten years. Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter.

Design 93

Design Technical Review Software Review Course 93

Boxes and Arrows

NOVEMBER 17, 2015

We all sketch before we design, but too often the sketches go in a drawer when the project starts, often never to be seen again. One team I’ve worked with helps bridge this gap on strategic projects by maintaining an “experience roadmap.” The roadmap doesn’t just benefit the project team or the designer. Always be closing.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

JANUARY 29, 2016

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. What are Strategic Objectives?

Strategic Thinking 40

Strategic Thinking Strategy Strategy Exercises 40

Moves the Needle

FEBRUARY 26, 2019

In most cases, a product manager is someone who works cross-functionally with development, marketing, and customer support in order to map out use cases for new products. In many cases, they also act as the voice of the customer to make sure that new products are aligned with what the customer wants.

Underperforming Technical Team 80

Underperforming Technical Team How To Roadmap Tools 80

Acuvate

SEPTEMBER 2, 2023

Perhaps the greatest challenge the IoT marketeers might face in the not-too-distant future as the hype dies, is the term IoT disappearing into the ‘plumbing’ along with previously hyped paradigms like networking and cloud. IoT & Wireless Strategy Manager Charter Communications IoT connectivity & raw data is generally low value.

Technical Review 52

Technical Review Data Software Review Industry 52

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics.

Innovation 61

Innovation Guidelines Design Tools 61

BrainZooming

FEBRUARY 26, 2016

Addressing Project Planning with a Zoomference. After documenting the tactics, we used a Zoomference so the primary project team could efficiently and collaboratively identify timing for the six-hundred tactics in less than four hours – all online. They developed a sales strategy and associated messaging for the upcoming year.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

Qmarkets

JULY 8, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. DEDICATED METRICS. This is what many large organizations do.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Also, it’s fun as heck!

Video 57

Video Conference Artificial Inteligence Design 57

Qmarkets

APRIL 24, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. DEDICATED METRICS. This is what many large organizations do.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Qmarkets

JULY 8, 2017

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. Tech scouting is similar to any other internal project, and is in essence another project to be managed.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Qmarkets

APRIL 24, 2017

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. Tech scouting is similar to any other internal project, and is in essence another project to be managed.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Planview

JANUARY 22, 2024

Trend #2: Measuring the Product Portfolio Differently The considerations for measuring product success in the marketplace are evolving beyond traditional criteria like revenue, market share, and customer satisfaction. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

CMOE

MARCH 6, 2023

Each blog offers unique thought leadership materials to help guide your strategy in the upcoming quarter. strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and

Strategy 98

Strategy Strategy Technical Review Software Review 98

Planview

DECEMBER 28, 2022

Organizations that lead the pack have two things in common: an airtight alignment between investment spending and business strategy and a formal scoring model in place to determine any in-market product changes. Bridge the Gap Between Product Strategy and Delivery.

Management 52

Management Agile Analysis Strategy 52