Paul Hobcraft

DECEMBER 15, 2021

as a conversation between us, where we emphasise the important linkage between innovation and strategy. We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy. Making that real alignment of strategy and innovation provides a good base.

Strategy 313

Strategy Strategy Innovation Resources 313

Destination Innovation

SEPTEMBER 12, 2021

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. Bland marketing upsets no-one and no-one remembers it.

Marketing 267

Marketing Examples Comparison Agile 267

Destination Innovation

OCTOBER 10, 2023

Let’s look at some examples of lateral thinking in business strategy and innovation. Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. How can you differenitate your business from the competition?

Strategy 169

Strategy Strategy Software Policies 169

Innovation Excellence

JULY 29, 2024

GUEST POST from Greg Satell In the 1960s and 70s, Route 128 outside of Boston was the center of technology, but by the 1990s Silicon Valley had taken over and never looked back. As AnnaLee Saxenian explained in Regional Advantage, the key difference was that while Route 128 was a collection of value chains, Silicon […]

Marketing 101

Marketing Strategy Strategy Technology 101

Harvard Business Review

AUGUST 26, 2024

Market share has traditionally correlated strongly with profitability because of efficiency, market efficiency, and customer perception effects. But digital can also amplify market share effects for large firms focusing digital investments on customer-facing processes and for large firms that create digital platforms.

Marketing 106

Marketing Change Technology Strategy 106

IdeaScale

MARCH 10, 2024

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130

Marketing Change Trends Competition 130

Brunner

JULY 26, 2023

This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?

Roadmap 98

Roadmap Engagement Data Marketing 98

HYPE Innovation

APRIL 22, 2024

These disruptions, driven by factors such as geopolitical tensions, global conflicts, and evolving market dynamics, highlight the urgent need for adaptive and resilient supply chain strategies. In today's rapidly evolving business environment, where 84.6%

Strategy 130

Strategy Strategy Disruption Report 130

IdeaScale

MARCH 3, 2024

The diffusion process in marketing refers to the spread of a product or service throughout a market or population. Understanding the diffusion process is crucial for any marketer who wants to create an effective marketing strategy. What is the [.]

Marketing 130

Marketing Strategy Strategy 130

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. This will help identify potential customers and inform sales strategies.

Marketing 62

Marketing Strategy Strategy Software Review 62

IdeaScale

NOVEMBER 30, 2023

Table of Contents Businesses are constantly seeking strategies to stand out in a crowded market. The Blue Ocean Strategy emerges as a beacon, guiding companies toward uncharted waters where competition is irrelevant and new opportunities abound. Let's dive into the depths of the Blue Ocean Strategy and explore its intricacies.

Strategy 130

Strategy Strategy Examples Competition 130

The Human Factor

AUGUST 15, 2024

image source 47% of small-business owners manage their marketing efforts themselves. Traditional marketing methods are often too expensive or ineffective, so it’s essential to find innovative ways to stand out. Conclusion Standing out in a crowded market requires creativity and a willingness to think outside the box.

Marketing 36

Marketing Creativity Strategy Strategy 36

Idea to Value

JUNE 16, 2021

Most companies think they have a clear strategy. However, what they think is a strategy is usually nothing more than a set of goals. A real strategy requires clarity on not only what you want to achieve, but how you will choose to focus on achieving this, as well as what you choose not to do as well. Where will we play?

Strategy 240

Strategy Strategy How To Leadership 240

IdeaScale

JANUARY 31, 2019

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Benefits of Crowdsourcing. Efficiency.

Crowdsourcing 127

Crowdsourcing Marketing Strategy Strategy 127

Daniel Burrus

JANUARY 17, 2024

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. This strategy seems safe because others are taking the risks, not you.

Marketing 96

Marketing Technology Strategy Strategy 96

Jeffrey Phillips

FEBRUARY 29, 2024

I was reviewing the website of a strategy consulting firm recently, and their focus on strategy and team alignment felt like the same old, same old. Finally, I want to build a case that change management is integral to strategy, not a supporting element or an afterthought. When others zig, it may be time to zag. What's needed?

Change 167

Change Strategy Strategy Artificial Inteligence 167

Harvard Business Review

MAY 13, 2024

Whether initiated by strategic realignment, leadership changes, or market demands, departmental transitions test a leader’s mettle. In this article, the authors offer four strategies to guide your team through a departmental transition while maintaining morale, productivity, and cohesion: 1) Communicate the “why” clearly and authentically.

Strategy 139

Strategy Strategy Leadership Change 139

Harvard Business Review

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 120

Marketing Groups Strategy Strategy 120

Leapfrogging

FEBRUARY 21, 2023

I encourage you to get it and embrace these strategies, whether you’re running a startup or in a big company. based software companies started since 2003 and valued at over $1 billion by public or private market investors. Here’s a Q&A with Matt that highlights the key points in the book.

Strategy 130

Strategy Strategy Underperforming Technical Team LEAN 130

IdeaScale

SEPTEMBER 8, 2023

Customer segmentation is defined as a marketing strategy that involves dividing a company's target market into distinct groups or segments based on specific criteria or characteristics. Table of Content What is Customer Segmentation?

Analysis 130

Analysis Strategy Strategy Examples 130

Brunner

OCTOBER 1, 2024

Some accounts might be in market, ready to make a purchase decision. Some might be out of market, happy with their current partnerships. Account-based marketing (ABM). Account-Based Marketing (ABM) is a strategic approach that aligns marketing and sales to a set of prospective accounts. What is ABM?

Marketing 52

Marketing Data Engagement Groups 52

IdeaScale

APRIL 9, 2020

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

Report 246

Report Marketing Software Idea Management 246

Leapfrogging

APRIL 4, 2024

Objectives might include reassessing market position, exploring new partnerships, or setting performance targets. Planning and Preparation For leading executive team offsites for business strategy, meticulous planning and preparation are essential.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Strategy Technical Review 100

Idea to Value

APRIL 12, 2022

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 266

Strategy Strategy Technical Review Innovation 266

Harvard Business Review

MARCH 1, 2024

Companies that integrate the cost of capital into their strategy and planning reap real benefits. The authors have found that executive teams that bring the disciplines of the capital market inside a corporation deliver shareholder returns more than 50% above their industry peer indexes. When something is cheap, people waste it.

Strategy 124

Strategy Strategy Management Industry 124

Harvard Business Review

NOVEMBER 30, 2023

This article explores the concept of creative recruitment marketing efforts and its potential to address labor shortages by effectively reaching untapped talent pools, diversifying the talent pipeline, and aligning company values with purpose-driven candidates.

Creativity 139

Creativity Strategy Strategy Marketing 139

IdeaScale

AUGUST 27, 2024

Business Growth is defined as the process by which a company expands its operations, increases its revenue, and enhances its market share over time. Table of Contents What is Business Growth? It encompasses a variety of dimensions, including financial performance, customer base, product offerings, and geographic reach. Here are a few

Strategy 130

Strategy Strategy Marketing Company 130

ITONICS

MARCH 13, 2024

Being fast to market is a key differentiator between firms amortizing their innovation investment and money burners. Successful innovators run faster and more efficiently through different innovation stages and, thus, outperform less successful firms in time-to-market. Time is money.

Marketing 36

Marketing Strategy Strategy Innovation 36

IdeaScale

MARCH 31, 2024

In today's swiftly evolving market, innovation has emerged as a vital element for businesses aiming to thrive and achieve growth. To unlock growth and success, businesses need to incorporate an innovation strategy.

Strategy 130

Strategy Strategy Competition Innovation 130

Christensen Institute

OCTOBER 5, 2023

In this piece, we’ll explore one of the two types of disruption: new market disruptions and, consequently, market-creating innovations (MCIs)— the specific spark that births a new market structure. When fully harnessed, new markets fueled by MCIs can lift an entire nation out of poverty. Nations are built from markets.

Tips 98

Tips Marketing Disruption Competition 98