Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.

Disruption is not a strategy

Idea to Value

The main problem is that companies that deliberately set out to disrupt and industry usually think that being different from the incumbents and aggressive in their marketing is a sound strategy, because they can point to the disruptors above as examples that it works.

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Top Marketing Strategies Differentiating Starbucks, Coca-Cola & Apple

Cascade Strategy

Cascading & Engaging People With StrategyHave you ever wondered why there's so much buzz around brands like Coca-Cola, Apple, and Starbucks? Have you asked yourself what makes them so special when many other brands are churning out almost the same products?

Senior Marketing ManagerIn

whataventure

Senior Marketing ManagerIn ( m/w/d). Baue gemeinsam mit uns neue Unternehmen auf und zaubere einen funktionieren Marketing-Funnel. 4+ Jahre relevante Berufserfahrung als Marketing oder Growth Manager, vorzugsweise in einer Agentur oder/und Startup. Become part of the team!

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence.

Report 207

How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing schemes and campaigns according to internally sourced ideas. Try Market Research.

Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy. Strategy Definition Strategy, on the other hand, is an entirely different beast. Strategy is often difficult to define.

Top Strategies to Prioritize Features for Innovation Teams

IdeaScale

Innovation team members have to deal with the needs of users, finances, and marketing all at once. In this blog, we will recommend strategies for choosing the best features for your innovation roadmap along with the do’s and don’ts of feature prioritization. .

How Do Your Incorporate Integrity In Your Innovation Strategy?

IdeaScale

In order to maintain integrity as part of your innovation process, you should look closely at the spoken and unspoken promises made by your innovation strategy and act on them to the fullest extent possible.

What are Marketing Dashboards and Why Do They Matter for Marketing Departments?

Leapfrogging

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. With the rise of technology, marketing has become more data driven than ever before , and we are seeing an increasing number of businesses look for ways to better track their marketing initiatives effectively.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year

InnovationManagement

With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next. The post Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year appeared first on Innovation Management. Trend Alert advertising brand awareness chatbots content marketing influence marketing sponsorship trends video marketing

How to set a strategy using the cascade of choices framework

Idea to Value

Most companies think they have a clear strategy. However, what they think is a strategy is usually nothing more than a set of goals. We often used a tool called the Cascade of Choices framework to help clarify the strategy. How will we win in chosen markets?

How Innovation is Changing Marketing; Interview With Marketing Expert John Bertino

Entrepreneur - Innovation

Business is ever-changing, and so are the marketing strategies that drive business growth and success. Marketing

The 6 Best Go-To-Market Strategies I’ve Ever Seen!

Cascade Strategy

Cascading & Engaging People With StrategySuccessfully launching a product is hard. As research from Nielsen indicates, roughly 80%-85% of new products fail , and even for products that end up being successful, the margin between failure and success is paper-thin.

9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy

BrainZooming

I’m delivering a workshop at the Social Media Strategies Summit in San Francisco today. It will cover creating a sustainable, social-first content marketing strategy. The three-hour workshop will take participants through typical sticking points brands face in developing effective content marketing strategy plans that start strong, build, and continue to deliver results. 9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

What Are the Steps to Creating a Lasting Innovation Strategy?

IdeaScale

Innovation strategy needs to be aligned with business strategy, explaining how innovation creates value for customers, captures that value, and what kind of innovation the company must pursue. The strategy will need to cut across departments and be built to evolve over time.

Is Your Marketing Strategy Too Broad?

The Human Factor

It’s for this reason that you should avoid settling for one-size-fits-all marketing strategies – by focusing in on different demographics, you can market your product or service in a more specific way that appeals to these groups. The post Is Your Marketing Strategy Too Broad?

Companies Don’t Innovate, Markets Do

Game-Changer

One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. There have been many times I’ve sat down with business leaders to talk about their strategy and how innovation fits in. First, the market needs to be ready to embrace your new idea; this has to do with timing.

5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process? 5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Provide full visibility into all strategy development processes.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

3 Reasons You Can’t Have a Nice Social-First Content Marketing Strategy

BrainZooming

What is the insight I’m not seeing that could make our content marketing strategy make sense?” ” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She’s trying to manage through three strategic expectations the senior management team and board have regarding a content marketing strategy: They want to keep everything on one Facebook page. “What am I missing?

Content Marketing Strategy – An Offline Way to Plan Online Content

BrainZooming

While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. In answer to this challenge related to content marketing strategy, I realized something from my spiritual life demonstrates a great lesson applicable to developing an editorial calendar to take advantage of recurring content opportunities.

Content Marketing Strategy – 7 Situations for Outsourcing Content Creation

BrainZooming

That was one content marketing strategy question attendees asked in the solo social media workshop I presented at the Social Media Strategies Summit. We have a significant bias toward handling content creation inside a company as part of its integrated content marketing strategy. Unlike typical marketing communications, press releases, brochures, direct mail, etc., Curating content that fits the brand’s strategy.

Traditional Marketing Tactics Needed for Digital Success

InnovationManagement

If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible. The post Traditional Marketing Tactics Needed for Digital Success appeared first on Innovation Management.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Why Experiential Marketing Is A Must In 2020

InnovationManagement

The post Why Experiential Marketing Is A Must In 2020 appeared first on Innovation Management. Strategies customer behavior customer engagement customer interaction customer involvement event marketing experiential marketing marketingConsumers are no longer excited by traditional commercials, including display ads, banner ads, and native ads. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more.

Shaping the Future of the Labor Market with Open Innovation

Idea Drop

Open Innovation to Meet the Challenges of the Labor Market Open innovation is a new framework to solve problems in a high-yield and low-cost manner. The post Shaping the Future of the Labor Market with Open Innovation appeared first on Idea Drop | Idea Management Software.

Content Marketing Strategy – 43 Resources from Our Curaçao Workshop!

BrainZooming

On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. Angelo Harms, the CTB’s digital marketing manager, was a great host and arranged the content marketing strategy workshop for eighty social media professionals in the island’s travel and hospitality industry. Linking Business Objectives to Social and Content Marketing.

How Is Digital Innovation Changing Marketing?

InnovationManagement

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

23 Content Marketing Strategy Benefits for an Emerging Brand

BrainZooming

People routinely ask some variation on that question about our social-first content marketing strategy. 23 Content Marketing Strategy Benefits for an Emerging Brand. Thinking about the list of impacts for our emerging brand, our content marketing strategy: Built and and continues to cultivate a global audience for the brand. Opens the door for us to compete for and win work against some of the world’s top strategy and branding consultancies.

The 3 Most Important Choices In Your Marketing Strategy

The Human Factor

You shouldn’t forget how important a marketing strategy is for your business. Some of the best companies are almost solely relying on good marketing to continue their success. Choosing a marketing budget. How do you decide what your marketing budget should be?!

Why Target Marketing Won’t Cripple Your Branding Strategy

BrainZooming

A common fear about selecting a single target market or audience persona is that focusing on one market when making branding strategy decisions is risky. The fear is target marketing will cause a brand to miss stellar growth opportunities coming from other markets or audiences. Unless you pick a market or audience that is so narrow and a position so extreme that it is off-putting to everyone not targeted, however, it’s not likely to play out that way.

Innovators, What is Your Strategy if the Market Crashes?

Innovation Excellence

Obviously the stock market, and more importantly, the economy in general has a big impact on innovation. Innovation Management Psychology Strategy Behavioral Economics Business and Innovation Strategy Economics Innovation Strategy scenario planningBut whether or not it makes sense from a long term vision, investment in innovation is often one of the first places to get hit when money gets tight. We have all got somewhat used to a.

How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

Three Ways Diversity Boosts Your Innovation Strategy

IdeaScale

There can be a real, tangible effect with broader voices when it comes to innovation, both in the sense of better products and better marketing. It Opens Up New Markets. Another reality is that a lack of diversity can blind you to enormous potential markets. Take a lesson from Hollywood missing its cue; there are enormous untapped markets in any field, if you know where and how to look for them. Best Practice creativity diversity get out new markets pepsi

Podcast S4E74: Michael Raynor – Setting the right strategy for innovation and disruption

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator’s Solution and the Strategy Paradox.

How to boost Marketing strategies from data mining

mjvinnovation

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. In the Age of Assistance, it is undeniable that there is power in knowing extract insights to increase Marketing decisions, from data available on the web. The 5 P’s of Market Mining. Data Science Marketing

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Content Marketing Strategy – 8 Reasons a B2B Company Should Engage in Social Media

BrainZooming

He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. He is now the C-level sales and marketing executive at a B2B service company. His big question about social media and content marketing strategy was, “Why would a B2B company engage in these areas?” When was the last time you invested 45 minutes to check your social media strategy?

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.