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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.

Examples 233
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How Community is Reshaping the Marketing Landscape

Innovation Excellence

GUEST POST from Shep Hyken According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. Having read Schaefer’s past books, […] marketing community Mark Schaefer

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Top Marketing Strategies Differentiating Starbucks, Coca-Cola & Apple

Cascade Strategy

Cascading & Engaging People With StrategyHave you ever wondered why there's so much buzz around brands like Coca-Cola, Apple, and Starbucks? Have you asked yourself what makes them so special when many other brands are churning out almost the same products?

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Disruption is not a strategy

Idea to Value

The main problem is that companies that deliberately set out to disrupt and industry usually think that being different from the incumbents and aggressive in their marketing is a sound strategy, because they can point to the disruptors above as examples that it works.

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Everything You Need to Know About Crypto

Speaker: Ryan McInerny, CAMS, FRM, MSBA - Principal, Product Strategy

This exclusive webinar with Ryan McInerny will teach you all about cryptocurrency and NFTs! Register to learn more about identifying crypto transactions, crypto asset market trends, managing risk and compliance, and supporting customers and partners using crypto-based payments.

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Five Unicorn Scaleup Strategies

Leapfrogging

I encourage you to get it and embrace these strategies, whether you’re running a startup or in a big company. based software companies started since 2003 and valued at over $1 billion by public or private market investors. You can apply the concept to your company’s strategies.

Strategy 130
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3 Strategies To Overcome Resistance To Change

Digital Tonto

Through sound strategies, you can learn to leverage opposition to further your change initiative. For those who are adamantly and irrationally opposed to an initiative, there are proven strategies that help lead them to discredit themselves.

Change 189
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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful.

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Use These 3 Growth Strategies for Your Business In This Bear Market

Entrepreneur - Innovation

The current bear market means plentiful opportunities for businesses. Taking steps now could prepare you for the next bull market — and even give you an advantage. Marketing

Marketing 100
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The Ansoff Matrix: 4 Growth Strategies Explained (With Examples)

Cascade Strategy

Marketing teams can also use it in the marketing planning phase. Pros : Simple to use and easy to understand, helps stakeholders understand the level of risk associated with different strategies. Strategy FrameworksTL; DR Summary.

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The 21 Best Business Strategy Blogs

CMOE

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. To get started, begin bookmarking these 21 best business strategy blogs. Strategy

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Modern Tech and More: Empowering Your Supply Chain for Success

Speaker: Cory Skinner, Founder and CEO of FactR

Ready to dive into new tech to protect your supply chain, but not sure where or how to start? In this webinar, Cory Skinner, Founder and CEO of FactR, will break down the new, innovative technologies and strategies that you can implement to mitigate historic challenges, and even teach you what NOT to do along the way!

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FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence.

Report 246
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Seven marketing habits to drive multicultural marketing growth

Brunner

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We

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How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing schemes and campaigns according to internally sourced ideas. Try Market Research.

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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . For Marketers: Technotrends and Exponential Ways to Market a Client’s Business.

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Consumer Bots Strategy for CPG Marketing

Acuvate

The latest research by MarketsandMarkets has reported that the bot services market size is projected to grow from USD 1.6 Developing a consumer bots strategy for CPG Marketing. Level - 2 Chatbot: Product promotion, marketing, and advertising using customer data.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

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Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy. Strategy Definition Strategy, on the other hand, is an entirely different beast. Strategy is often difficult to define.

Strategy 284
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How to succeed as a marketing project manager

Cascade Strategy

Marketing project managers are an uncanny mix between artists and scientists

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9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy

BrainZooming

I’m delivering a workshop at the Social Media Strategies Summit in San Francisco today. It will cover creating a sustainable, social-first content marketing strategy. The three-hour workshop will take participants through typical sticking points brands face in developing effective content marketing strategy plans that start strong, build, and continue to deliver results. 9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy.

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process? 5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Provide full visibility into all strategy development processes.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In this blog you’ll find practical tips for unifying sales and marketing functions using Design Thinking.

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Video Marketing: How To Maximise Your Reach

IdeaSpies

Video marketing has become an important strategy for many businesses in today's digital world. There are about 5 billion videos vi. Feed generated with FetchRSS

Video 108
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How Innovation is Changing Marketing; Interview With Marketing Expert John Bertino

Entrepreneur - Innovation

Business is ever-changing, and so are the marketing strategies that drive business growth and success. Marketing

Marketing 126
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The Most Effective Marketing Strategies for Business in 2022

Collectivecamp

The digital era is in full swing and the following advertising strategies are considered to be the most effective in 2022 Getting noticed now means having an online presence, but there’s a lot more to it than just that.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

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3 Reasons You Can’t Have a Nice Social-First Content Marketing Strategy

BrainZooming

What is the insight I’m not seeing that could make our content marketing strategy make sense?” ” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She’s trying to manage through three strategic expectations the senior management team and board have regarding a content marketing strategy: They want to keep everything on one Facebook page. “What am I missing?

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The 6 Best Go-To-Market Strategies I’ve Ever Seen!

Cascade Strategy

Cascading & Engaging People With StrategySuccessfully launching a product is hard. As research from Nielsen indicates, roughly 80%-85% of new products fail , and even for products that end up being successful, the margin between failure and success is paper-thin.

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Evolution of Strategy: From Business Buzzword to Measure of Success

Cascade Strategy

What is this “strategy” that we hear so often in business jargon? Marketing or product design? Cascading & Engaging People With StrategyDoes it refer to corporate or business? Does it matter? Defining the term might be simple, but “figuring it out” is not easy.

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6 Innovative Strategies to Stay Ahead of Customer Needs

BrainZooming

What are actionable, innovative strategies to identify innovative business ideas ahead of customer expectations? Strategy Tools Competitive Strategy Performance Market Research Social media Strategic Thinking Innovation

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Strategy and Innovation Management: The Innovators Dashboard

Innovators Alliance

A cloud-based application, the Innovators Dashboard has three main modules: Strategy Development Process. Develop Strategy. Strategy Tracker. Entrepreneurs looking to add a layer of nuance to their monthly check-ins can use the Strategy Development Process module.

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What are Marketing Dashboards and Why Do They Matter for Marketing Departments?

Leapfrogging

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. With the rise of technology, marketing has become more data driven than ever before , and we are seeing an increasing number of businesses look for ways to better track their marketing initiatives effectively.

Marketing 100
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Organize innovation to fit your strategy & culture.

Leapfrogging

That’s because they try to apply processes and structures that don’t fit their business strategies and cultures. It reminded me how important it is to highlight the ultimate organizational design principle: Structure follows strategy.

Culture 130
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23 Content Marketing Strategy Benefits for an Emerging Brand

BrainZooming

People routinely ask some variation on that question about our social-first content marketing strategy. 23 Content Marketing Strategy Benefits for an Emerging Brand. Thinking about the list of impacts for our emerging brand, our content marketing strategy: Built and and continues to cultivate a global audience for the brand. Opens the door for us to compete for and win work against some of the world’s top strategy and branding consultancies.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

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Content Marketing Strategy – 43 Resources from Our Curaçao Workshop!

BrainZooming

On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. Angelo Harms, the CTB’s digital marketing manager, was a great host and arranged the content marketing strategy workshop for eighty social media professionals in the island’s travel and hospitality industry. Linking Business Objectives to Social and Content Marketing.

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What's Your Strategy Personality?

Cascade Strategy

That's why I want to share with you a secret process that we use in our marketing team to help us understand more about you - our customer. One of our most important values here at Cascade is integrity. And for us, that often extends organically to transparency.

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Why Target Marketing Won’t Cripple Your Branding Strategy

BrainZooming

A common fear about selecting a single target market or audience persona is that focusing on one market when making branding strategy decisions is risky. The fear is target marketing will cause a brand to miss stellar growth opportunities coming from other markets or audiences. Unless you pick a market or audience that is so narrow and a position so extreme that it is off-putting to everyone not targeted, however, it’s not likely to play out that way.

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Strategy Books: Essential Strategic Reading 2020

Cascade Strategy

Strategy Books: Worthy mentions. The next couple of books are not necessarily 'strategy' books as such, but certainly worth noting and will definetly help you get better framing particularly when you're trying to hit the reset button. The marketing IS the product! -

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.