Christensen Institute

OCTOBER 16, 2023

So, why has Nigeria’s solar market not grown faster—and how can it be accelerated? To answer these two questions, our newest paper, Accelerating the adoption of solar energy in Nigeria: A market-creation strategy , has taken a different approach. In this paper we have analyzed the sector through the lens of market creation.

Marketing 94

Marketing Strategy Strategy Competition 94

HYPE Innovation

APRIL 22, 2024

These disruptions, driven by factors such as geopolitical tensions, global conflicts, and evolving market dynamics, highlight the urgent need for adaptive and resilient supply chain strategies. In today's rapidly evolving business environment, where 84.6%

Strategy 130

Strategy Strategy Disruption Report 130

IdeaScale

MARCH 10, 2024

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130

Marketing Change Trends Competition 130

Destination Innovation

SEPTEMBER 12, 2021

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. Bland marketing upsets no-one and no-one remembers it.

Marketing 235

Marketing Examples Comparison Agile 235

IdeaScale

MARCH 3, 2024

The diffusion process in marketing refers to the spread of a product or service throughout a market or population. Understanding the diffusion process is crucial for any marketer who wants to create an effective marketing strategy. What is the [.]

Marketing 130

Marketing Strategy Strategy 130

Brunner

JULY 26, 2023

This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?

Roadmap 98

Roadmap Engagement Data Marketing 98

Qmarkets

JULY 11, 2024

Many organizations face difficulties in establishing effective innovation programs, often due to misaligned strategies, unclear processes, and inadequate tools. This article explores the critical aspects of excelling in innovation, such as aligning strategy, developing a clear process, and leveraging dedicated innovation management software.

Software Review 104

Software Review Strategy Strategy Technical Review 104

IdeaScale

NOVEMBER 30, 2023

Table of Contents Businesses are constantly seeking strategies to stand out in a crowded market. The Blue Ocean Strategy emerges as a beacon, guiding companies toward uncharted waters where competition is irrelevant and new opportunities abound. Let's dive into the depths of the Blue Ocean Strategy and explore its intricacies.

Strategy 130

Strategy Strategy Examples Competition 130

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. This will help identify potential customers and inform sales strategies.

Marketing 62

Marketing Strategy Strategy Software Review 62

Christensen Institute

SEPTEMBER 27, 2023

Nigeria’s REA for instance, has spent more than half a billion dollars on solar and other off-grid initiatives, such as the Standalone Solar Home Systems for Households and Micro Small Medium Enterprises (MSMEs) Output Based Fund, and the Market Scale-up Challenge Fund. The process of market creation follows a fairly predictable pattern.

Marketing 82

Marketing Strategy Strategy Policies 82

Jeffrey Phillips

FEBRUARY 29, 2024

I was reviewing the website of a strategy consulting firm recently, and their focus on strategy and team alignment felt like the same old, same old. Finally, I want to build a case that change management is integral to strategy, not a supporting element or an afterthought. When others zig, it may be time to zag. What's needed?

Change 167

Change Strategy Strategy Artificial Inteligence 167

Daniel Burrus

JANUARY 17, 2024

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. This strategy seems safe because others are taking the risks, not you.

Marketing 92

Marketing Technology Strategy Strategy 92

Idea to Value

JUNE 16, 2021

Most companies think they have a clear strategy. However, what they think is a strategy is usually nothing more than a set of goals. A real strategy requires clarity on not only what you want to achieve, but how you will choose to focus on achieving this, as well as what you choose not to do as well. Where will we play?

Strategy 236

Strategy Strategy How To Leadership 236

IdeaScale

JANUARY 31, 2019

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Benefits of Crowdsourcing. Efficiency.

Crowdsourcing 127

Crowdsourcing Marketing Strategy Strategy 127

Harvard Business Review

MAY 13, 2024

Whether initiated by strategic realignment, leadership changes, or market demands, departmental transitions test a leader’s mettle. In this article, the authors offer four strategies to guide your team through a departmental transition while maintaining morale, productivity, and cohesion: 1) Communicate the “why” clearly and authentically.

Strategy 129

Strategy Strategy Leadership Change 129

Leapfrogging

MARCH 15, 2024

For insights on staying ahead of the curve, consider exploring creating business strategy in a world of AI-driven rapid change. For insights on staying ahead of the curve, consider exploring creating business strategy in a world of AI-driven rapid change.

Disruption 100

Disruption Strategy Strategy Underperforming Technical Team 100

IdeaScale

SEPTEMBER 8, 2023

Customer segmentation is defined as a marketing strategy that involves dividing a company's target market into distinct groups or segments based on specific criteria or characteristics. Table of Content What is Customer Segmentation?

Analysis 130

Analysis Strategy Strategy Examples 130

Leapfrogging

APRIL 4, 2024

Objectives might include reassessing market position, exploring new partnerships, or setting performance targets. Planning and Preparation For leading executive team offsites for business strategy, meticulous planning and preparation are essential.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Strategy Technical Review 100

Leapfrogging

FEBRUARY 21, 2023

I encourage you to get it and embrace these strategies, whether you’re running a startup or in a big company. based software companies started since 2003 and valued at over $1 billion by public or private market investors. Here’s a Q&A with Matt that highlights the key points in the book.

Strategy 130

Strategy Strategy Underperforming Technical Team LEAN 130

Kainexus

JUNE 12, 2024

In an era where efficiency and agility are paramount, Lean business transformation has emerged as a pivotal strategy for organizations aiming to streamline operations and enhance value creation. By adopting Lean principles, companies can significantly reduce costs, improve quality, and accelerate time-to-market.

LEAN 87

LEAN Strategy Strategy Strategic Thinking 87

Kainexus

JULY 11, 2024

This approach enhances productivity and strengthens competitive advantage by enabling organizations to respond effectively to market changes and customer needs, fostering sustainable growth in the long term.

Strategy 70

Strategy Strategy Competition Engagement 70

IdeaScale

MARCH 31, 2024

In today's swiftly evolving market, innovation has emerged as a vital element for businesses aiming to thrive and achieve growth. To unlock growth and success, businesses need to incorporate an innovation strategy.

Strategy 130

Strategy Strategy Competition Innovation 130

ITONICS

MARCH 13, 2024

Being fast to market is a key differentiator between firms amortizing their innovation investment and money burners. Successful innovators run faster and more efficiently through different innovation stages and, thus, outperform less successful firms in time-to-market. Time is money.

Marketing 36

Marketing Strategy Strategy Innovation 36

Acuvate

OCTOBER 24, 2022

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

Marketing 52

Marketing Strategy Strategy Artificial Inteligence 52

Leapfrogging

APRIL 15, 2024

By recognizing the importance of collaboration and taking deliberate steps to cultivate it, organizations can ensure they remain competitive and innovative in an ever-evolving market landscape. Adopting these strategies can significantly improve the way teams interact and work together.

Collaboration 113

Collaboration Strategy Strategy Guidelines 113

Harvard Business Review

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 106

Marketing Groups Strategy Strategy 106

Qmarkets

JULY 18, 2024

We’ll explore strategies for effective technology innovation management, including leveraging existing tech, scouting for new technologies, and fostering a tech-driven innovation culture. These domains include product innovation, organizational innovation, marketing innovation, process innovation, and, notably, technology innovation.

Innovation Management 52

Innovation Management Technology Strategy Strategy 52

Leapfrogging

MARCH 15, 2024

The Age of AI and Business Strategy Understanding AI-Driven Rapid Change In the current landscape, AI-driven technologies are reshaping industries at an unprecedented pace. For insights on building robust business strategies in this disruptive environment, explore our guide on building business strategies for a disruptive world.

Strategy 100

Strategy Strategy Change Underperforming Technical Team 100

IdeaScale

APRIL 9, 2020

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

Report 246

Report Marketing Software Idea Management 246

Christensen Institute

OCTOBER 5, 2023

In this piece, we’ll explore one of the two types of disruption: new market disruptions and, consequently, market-creating innovations (MCIs)— the specific spark that births a new market structure. When fully harnessed, new markets fueled by MCIs can lift an entire nation out of poverty. Nations are built from markets.

Tips 98

Tips Marketing Disruption Competition 98