Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.

Top Marketing Strategies Differentiating Starbucks, Coca-Cola & Apple

Cascade Strategy

Cascading & Engaging People With StrategyHave you ever wondered why there's so much buzz around brands like Coca-Cola, Apple, and Starbucks? Have you asked yourself what makes them so special when many other brands are churning out almost the same products?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Innovations linkages to Strategy is vitally important

Paul Hobcraft

as a conversation between us, where we emphasise the important linkage between innovation and strategy. We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy. Strategy informs”- it has to be explicit in its goals and intent.

Disruption is not a strategy

Idea to Value

The main problem is that companies that deliberately set out to disrupt and industry usually think that being different from the incumbents and aggressive in their marketing is a sound strategy, because they can point to the disruptors above as examples that it works.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

The Most Effective Marketing Strategies for Business in 2022

Collectivecamp

The digital era is in full swing and the following advertising strategies are considered to be the most effective in 2022 Getting noticed now means having an online presence, but there’s a lot more to it than just that.

Organize innovation to fit your strategy & culture.

Leapfrogging

That’s because they try to apply processes and structures that don’t fit their business strategies and cultures. It reminded me how important it is to highlight the ultimate organizational design principle: Structure follows strategy.

How to succeed as a marketing project manager

Cascade Strategy

Marketing project managers are an uncanny mix between artists and scientists

How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing schemes and campaigns according to internally sourced ideas. Try Market Research.

The 6 Best Go-To-Market Strategies I’ve Ever Seen!

Cascade Strategy

Cascading & Engaging People With StrategySuccessfully launching a product is hard. As research from Nielsen indicates, roughly 80%-85% of new products fail , and even for products that end up being successful, the margin between failure and success is paper-thin.

The Best Ideas Are The Ones That Expand a Market

Game-Changer

Here’s a shortcut to boost your thinking: the best ideas are the ones that expand a market. Most innovation is not disruptive; but when it is, it expands the market. the focus; it’s the market. A low-cost strategy only works when you have a high-cost competitor.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy. Strategy Definition Strategy, on the other hand, is an entirely different beast. Strategy is often difficult to define.

Video Marketing: How To Maximise Your Reach

IdeaSpies

Video marketing has become an important strategy for many businesses in today's digital world. There are about 5 billion videos vi. Feed generated with FetchRSS

Video 91

First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own?

Evolution of Strategy: From Business Buzzword to Measure of Success

Cascade Strategy

What is this “strategy” that we hear so often in business jargon? Marketing or product design? Cascading & Engaging People With StrategyDoes it refer to corporate or business? Does it matter? Defining the term might be simple, but “figuring it out” is not easy.

What are Marketing Dashboards and Why Do They Matter for Marketing Departments?

Leapfrogging

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. With the rise of technology, marketing has become more data driven than ever before , and we are seeing an increasing number of businesses look for ways to better track their marketing initiatives effectively.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Strategy and Innovation Management: The Innovators Dashboard

Innovators Alliance

A cloud-based application, the Innovators Dashboard has three main modules: Strategy Development Process. Develop Strategy. Strategy Tracker. Entrepreneurs looking to add a layer of nuance to their monthly check-ins can use the Strategy Development Process module.

How Innovation is Changing Marketing; Interview With Marketing Expert John Bertino

Entrepreneur - Innovation

Business is ever-changing, and so are the marketing strategies that drive business growth and success. Marketing

Senior Marketing ManagerIn

whataventure

Senior Marketing ManagerIn ( m/w/d). Baue gemeinsam mit uns neue Unternehmen auf und zaubere einen funktionieren Marketing-Funnel. 4+ Jahre relevante Berufserfahrung als Marketing oder Growth Manager, vorzugsweise in einer Agentur oder/und Startup. Become part of the team!

9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy

BrainZooming

I’m delivering a workshop at the Social Media Strategies Summit in San Francisco today. It will cover creating a sustainable, social-first content marketing strategy. The three-hour workshop will take participants through typical sticking points brands face in developing effective content marketing strategy plans that start strong, build, and continue to deliver results. 9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year

InnovationManagement

With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next. The post Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year appeared first on Innovation Management. Trend Alert advertising brand awareness chatbots content marketing influence marketing sponsorship trends video marketing

Three Strategies for Becoming an Industry Game Changer

New Markets Advisors

When… Continue reading on New Markets Insights ». jobs-to-be-done business-models business-strategy marketing innovationExecutives are under constant pressure to boost revenue and increase profitability. In the abstract, that’s fairly straightforward.

What's Your Strategy Personality?

Cascade Strategy

That's why I want to share with you a secret process that we use in our marketing team to help us understand more about you - our customer. One of our most important values here at Cascade is integrity. And for us, that often extends organically to transparency.

Companies Don’t Innovate, Markets Do

Game-Changer

One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. There have been many times I’ve sat down with business leaders to talk about their strategy and how innovation fits in. First, the market needs to be ready to embrace your new idea; this has to do with timing.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to set a strategy using the cascade of choices framework

Idea to Value

Most companies think they have a clear strategy. However, what they think is a strategy is usually nothing more than a set of goals. We often used a tool called the Cascade of Choices framework to help clarify the strategy. How will we win in chosen markets?

5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process? 5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Provide full visibility into all strategy development processes.

Brand Is Not Just a Marketing Function

Cascade Strategy

If you hang around the business world for a while, you’re bound to hear a lot of different platitudes about branding. Every company is trying to create a unique brand for themselves that stands for who they are and what they do.

Strategy Books: Essential Strategic Reading 2020

Cascade Strategy

Strategy Books: Worthy mentions. The next couple of books are not necessarily 'strategy' books as such, but certainly worth noting and will definetly help you get better framing particularly when you're trying to hit the reset button. The marketing IS the product! -

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Content Marketing Strategy – An Offline Way to Plan Online Content

BrainZooming

While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. In answer to this challenge related to content marketing strategy, I realized something from my spiritual life demonstrates a great lesson applicable to developing an editorial calendar to take advantage of recurring content opportunities.

Is Your Marketing Strategy Too Broad?

The Human Factor

It’s for this reason that you should avoid settling for one-size-fits-all marketing strategies – by focusing in on different demographics, you can market your product or service in a more specific way that appeals to these groups. The post Is Your Marketing Strategy Too Broad?

3 Reasons You Can’t Have a Nice Social-First Content Marketing Strategy

BrainZooming

What is the insight I’m not seeing that could make our content marketing strategy make sense?” ” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She’s trying to manage through three strategic expectations the senior management team and board have regarding a content marketing strategy: They want to keep everything on one Facebook page. “What am I missing?

Content Marketing Strategy – 7 Situations for Outsourcing Content Creation

BrainZooming

That was one content marketing strategy question attendees asked in the solo social media workshop I presented at the Social Media Strategies Summit. We have a significant bias toward handling content creation inside a company as part of its integrated content marketing strategy. Unlike typical marketing communications, press releases, brochures, direct mail, etc., Curating content that fits the brand’s strategy.

16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

Marketers Need To Rethink The Customer Decision Journey

Digital Tonto

Related posts: Simulation Marketing. Why Most Marketers Will Fail In The Era Of Big Data. All Posts Marketing Bayesian Strategy Big Data Path to Purchase StrategyWe still have yet to bridge the gap between crafting messages and designing experiences. Should You Be. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Innovation Strategies in a Post-Pandemic World

Innovators Alliance

Our guest blogger this month is Soren Kaplan, the Co-Founder & Chief Marketing and Content Officer of Praxie.com, one of Innovators Alliance’s sponsors. The post Innovation Strategies in a Post-Pandemic World appeared first on Innovators Alliance.

Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

Here’s the downloadable Strategy Uncertainty Map I developed as part of my work with Praxie.com. A Strategy Uncertainty Map is a visual representation of your top opportunities, which can include products, services, projects, or business strategies.

94 Ideas to Imagine Innovative Growth Strategies

BrainZooming

Then, we envision lists of questions and prompts that could have triggered their innovative strategies. Perusing snapshots of food innovators screamed out to me: take notes and describe the strategies these individuals are using, although not typically calling out in the article.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.