Research: How Ratings Systems Shape User Behavior in the Gig Economy
Harvard Business Review
APRIL 11, 2024
Incremental rating systems, employed by platforms like TaskRabbit and Airbnb, offer a detailed view by listing and often providing insights into every individual review score. Averaged rating systems, used by platforms such as Uber, Lyft, and DoorDash, present an overall score that aggregates all individual ratings.
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