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Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics

Brunner

As a result, our Programmatic Ads team has adopted FouAnalytics as a best practice for every programmatic ad campaign we manage. Using FouAnalytics to Combat Programmatic Waste and Fraud After the ANA released its stunning report last year, the Brunner Programmatic team revisited every aspect of how we manage programmatic ad buying.

Tools 52
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What if the current use of your product were banned?

Destination Innovation

Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children. In 2013 the brand was acquired by the Japanese company Suntory who successfully repositioned the product as a sports and energy drink. The team has to generate many ideas for entirely different applications.

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20 sustainable packaging solutions, developed with AI

Board of Innovation

So we’ve asked ourselves the question; “Imagine what sustainable packaging could look like, for consumer goods” and teamed up with AI as a co-pilot to imagine 20 sustainable packaging solutions of the future. Paper-based, recyclable packaging for sports drinks One million plastic drinking bottles are purchased every minute.

Design 75
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Content recommendations and the creation of emotions

Boxes and Arrows

The first generation of recommendation systems created a theory of recommendations; for example, if Thando watched sports content, Thando was probably a man and would want to see other testosterone-dominated content. Then we discovered that women also love sports. Then, we tag users. Content analysis. Now, back to Netflix.

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Innovation Sighting: Digital License Plates Using Task Unification and Attribute Dependency

Innovation in Practice

116 of these innovative tags that come with e-ink screens and a GPS tracker are part of a pilot program in the Sacramento area. As with many innovations, these high-tech tags manufactured by Reviver Auto utilize multiple innovation templates in its design. Systematic Inventive Thinking is something everyone can learn.

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Fantastic Away Days And Team Building Activities For Small Businesses

The Human Factor

Even though your team will no doubt be very busy in the office, it’s still a really good idea to try to organize a day for team building every few months. Team building and away days give your team the chance to work together on slightly different tasks and activities that they would usually collaborate on. Laser Tag .

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The Creative Impact of Improvisation

Boxes and Arrows

I could keep up with the rest of my team, and I suddenly felt so much more alive than I had in years. Bring the improvisation to your team. There are simple exercises you can do in a team setting that will help break down the voice of doubt and hesitation. Someone directing the team members in what to do. The pep talk.