Destination Innovation
JUNE 8, 2023
Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?
Brunner
OCTOBER 20, 2020
Reading emails outside pre-COVID times is another new normal for digital marketers. Prior to the pandemic, Tuesdays and Thursdays were the ideal days to send a marketing email. In the last 12 months, 78% of marketers have seen an increase in email engagement (Not Another State of Marketing, 2020).
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The BMI Lab Blog
JUNE 29, 2022
How do we make money in this business? What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?” Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002).
IdeaScale
AUGUST 18, 2021
These seven companies lost out on entering major new markets, got acquired by competitors, or accumulated billions on bad bets, all by failing to innovate or grasp the value of their innovations. In 2002, Circuit City looked at the retail landscape, saw success in its future, and decided CarMax needed to be its own company.
Moves the Needle
OCTOBER 12, 2018
As you can see, this journey combines awareness marketing, with product marketing, a sales funnel including conversion, and then into product engagement, and ends with "passionate", which some people include with product -- you often hear the word delight -- or is described as branding, where you hear the word "loyalty".
Mills-Scofield
OCTOBER 23, 2016
2002: AT&T sells AT&T Broadband to Comcast for $47.5B Either figure out something different or figure out how to be a profitable commodity… it works for Coke! I saw this and worked on this firsthand. It wasn’t pretty. after having invested about $58B more for a total of $102B in AT&T Broadband.
The BMI Lab Blog
JULY 28, 2022
However, a business model shouldn’t be innovated or improved ad-hoc in a “one-and-done” fashion – instead due to its importance and the dynamic changing market conditions it should be updated and checked continuously on a regular basis. This figure shows how competitive advantage is generated over a market lifecycle.
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