Innovation adoption in the technology lifecycle for Energy Translation
Paul Hobcraft
SEPTEMBER 19, 2019
Everett Rogers (March 6, 1931 – October 21, 2004) was an eminent American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter and the model for this we have become very familiar with. The diffusion of innovation is essential to understand to get eventually to scale.
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