2007 Company Marketing Technical Review 
Brunner
MAY 31, 2019
economists predict another recession is due by the end of 2020, according to a survey from the National Association for Business Economics last year. If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Two-thirds of U.S. Some stop advertising. At the core.
The BMI Lab Blog
JULY 28, 2022
But what is the “secret sauce” of winning athletes and companies? Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018).
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IdeaScale
JUNE 8, 2021
The diverse teams fit the market price 58% better than the homogenous ones. The study mostly gained publicity for its broader social conclusions, that bubbles form in part due to social conformity, but it offers an intriguing result for those who need decisive choices in their innovation program.
Moves the Needle
DECEMBER 20, 2018
As a concept that originated in the ‘90s as a synonym for “digitization,” it has since evolved into the process by which companies update the source code of their people as well as their business. For those of us who have seen countless traditional businesses disrupted, such a lack of diligence is concerning.
Norbert Bol
FEBRUARY 27, 2019
Last week I gave a short presentation at the VIP Europe Conference of IREI in Amsterdam about the impact of innovation, technology and sustainability on office investments in the Netherlands. My key message is: Technology and sustainability have a positive impact on institutional office investments. Sustainability and innovation.
Innov8rs
MARCH 6, 2023
We have seen this happening during the last economic crisis, when merely 10% of companies performed better at the end of the crisis than they did before it. Understandably, finding the best ways to cope with financial pressure while investing in the future during difficult times is one of the biggest challenges for companies.
Idea Drop
SEPTEMBER 4, 2017
It feels like the world is moving faster than ever, which means that companies in every sector have to prioritise agile innovation or risk becoming defunct. If it seems like many of the companies that you knew from childhood have vanished, it’s because they have. They filed for bankruptcy in 2012.
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