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Companies that last through recessions share this marketing tactic

Brunner

If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Not all predictions come to pass, but given the financial havoc of just a decade ago, it’s good to prepare. It’s understandable why many brands go into either a survival or a panic mode in a recession. At the core.

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How Facebook misses out on Talent

Destination Innovation

In 2007 at age 22 Mark Zuckerberg profoundly stated, ‘Younger people are just smarter. Consider these examples: Steve Jobs was 52 when as CEO of Apple he launched the iPhone in 2007. It is foolish (and illegal) for companies to discriminate against candidates on the basis of age. This is reflected in ageism in hiring.

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Adapt or die: lessons from 5 companies that failed to innovate

Idea Drop

It feels like the world is moving faster than ever, which means that companies in every sector have to prioritise agile innovation or risk becoming defunct. If it seems like many of the companies that you knew from childhood have vanished, it’s because they have. Lesson: If you don’t do it, someone else will.

Company 68
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Why Government is Essential for Private Sector Innovation

Destination Innovation

Steve Jobs announced the iPhone to the world on 9 January 2007. This iconic product became a sensational success and propelled Apple to become the most valuable company on Earth. It became a platform for secondary markets in apps, music and videos. And governments carried the risk of that research and development.

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How Should Your Business Find the Next Big Thing?

IdeaScale

The reality of innovation is usually far less dramatic, with hundreds of people at dozens of companies chipping away at a rock and discovering, to their surprise, that all those years of chipping have yielded a beautiful statue. The second is that, especially now, you can’t rest on your laurels as a company.

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Celebrate Pride Month by Recognizing the Role of Diversity in Innovation

IdeaScale

The diverse teams fit the market price 58% better than the homogenous ones. For example, in 2007, the German company TrekStor debuted their new MP3 player, which was highly technically accomplished, but somehow got through the entire process with nobody challenging a product name that sounded like a literal hate crime.

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Innovation Lessons from the Master, Steve Jobs

Destination Innovation

Jobs led a company which embodied the combination of art and science. At the age of 21 Jobs founded Apple with Steve Wozniak in order to market the Apple I personal computer. But he had a prickly personality and in 1985 he was forced out of the company in a power struggle. At the time the company was close to bankruptcy.