Companies that last through recessions share this marketing tactic
Brunner
MAY 31, 2019
If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Not all predictions come to pass, but given the financial havoc of just a decade ago, it’s good to prepare. It’s understandable why many brands go into either a survival or a panic mode in a recession. At the core.
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